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The magic of thinking big PDF

   

Added on  2021-04-17

11 Pages2252 Words63 Views
Running head: THINK BIGThink bigName of the studentName of the studentAuthor note

1THINK BIGExecutive summaryThe aim of this report is to discuss about business model practiced by Pure Ponics. The businessoperation along with their inclination towards sustainability and innovation of Pure Ponics arealso discussed. Critical success factors that can help them in gaining competitive advantages forthem are also evaluated along with some of the potential risks in their business operation. Thereare some changes also being suggested in this report, which will further increase the efficiency oftheir business model.

2THINK BIGTable of ContentsIntroduction......................................................................................................................................3Company background..................................................................................................................3Business canvas model of Pure Ponics............................................................................................5Key relationships among the building blocks..................................................................................6Determination of the critical success factors...................................................................................6Determination of the downside risks...............................................................................................7Suggested changes...........................................................................................................................8Conclusion.......................................................................................................................................8Reference.........................................................................................................................................9

3THINK BIGIntroduction Sustainability is the key factor for gaining competitive advantages for the contemporarybusiness organizations. This is more applicable for the startup organizations. They areintroducing sustainable business approaches in order to have differentiated effect in the market.In addition, in the current market scenario, the more sustainable will be the business operation ofthe organizations, the more will be the competitiveness of them in the market (Joyce & Paquin,2016). In the recent time, there is a boom being witnessed in the growth of the startuporganizations in different business sectors. One of the major business sectors impacted by thenew business approaches is the agricultural and farming sector. The traditional way of farming isgetting changed with the inflow of the new sustainable technologies. Pure Ponics is one of the leading startup organizations based in Australia. They areleading in initiating new and sustainable way of farming and agriculture. Their approach to theinnovation and sustainability is helping them to create distinctive image in the market. Thisreport will discuss about the business model followed by Pure Ponics in initiating sustainablefarming. Furthermore, the critical success factors and the issues faced by them in their dailyoperations will also be discussed in this report. Company background Pure Ponics is based in Victoria, Australia and founded a few years ago. They are mainlyin the farming and agriculture sector. However, their approach to the agricultural practices istheir source of gaining competitive advantages. This is due to the fact that Pure Ponics followsthe aquaponics approach farming (www.pureponics.com.au, 2018). This refers to the sustainableuse of the water for both fish and vegetables productions. In addition, they offer organic

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