Business Model Canvas
Added on 2021-04-21
14 Pages3521 Words99 Views
Running head: THINK BIGThink Big AssignmentName of the Student:name of the University:Author’s Note:
2THINK BIGTable of ContentsIntroduction......................................................................................................................................4Provide introduction/background and a succinct description of the business, the industry inwhich it operates, the market or markets it serves, and the products and services it provides........4Describe the business model canvas of the selected business using the nine building blocks........5Key partners.................................................................................................................................5Key activities...............................................................................................................................5Value proposition.........................................................................................................................6Customer relationship..................................................................................................................6customer segments.......................................................................................................................7Cost Structure..............................................................................................................................7Revenue Stream...........................................................................................................................7Explain the key relationships that exist across the nine building blocks (Interlinkages) andSWOT analysis on each of the nine building blocks/ or on the BM in general..............................7Key Partner..................................................................................................................................7Channels......................................................................................................................................8Key resources...............................................................................................................................8Key activities...............................................................................................................................8Customer relationship..................................................................................................................9Customer segment.......................................................................................................................9Cost structure.............................................................................................................................10Revenue stream..........................................................................................................................10Identify and discuss the critical success factors the business has to get right to achievesustainable success.........................................................................................................................10Discuss the changes you would make to the business model if this was your business................11Conclusion.....................................................................................................................................11References......................................................................................................................................12
3THINK BIGIntroductionOscar Health is multipurpose health insurance company that is providing the customerswith several services right under one roof. They have made several insurance plans for theconsumers. This company connects with the best doctors available so that they can give propercare and attention to the peopleProvide introduction/background and a succinct description of the business, the industry inwhich it operates, the market or markets it serves, and the products and services itprovidesOscar health helps the patients to easily avail all the medical services for the patients.They mainly work in the insurance department market and make sure that the patients are gettingproper insurance plan as well so that they can get covered for their expenses (Safadi et al., 2015).They provide services like connecting the patient s to the doctors, booking the doctors andlooking for their availability and also to make sure that the patients are not facing any suchproblem (Oscar | Smart, simple health insurance., 2018).
4THINK BIGDescribe the business model canvas of the selected business using the nine building blocksKey partnersIn order to increase their business and help out their clients properly, they have enteredinto a partnership with the Cleveland Clinic. This is because one of the main aspects offlourishing in business in the modern day scenario is expansion. Business expansion is largelybased on the advertisement. In order to reach out to patients living in Ohio, Oscar health hasentered into a partnership with one of the leading academic health centers Cleaveland Clinic.This is something much more than just the traditional checkup of patients. This partnership willprovide the patients with patient education, better medical facilities, and better medicines atKey partnersCleaveland clinicHumanaKey activitiesMedical facility &insurance providerKey Resourcestechnology andconnectionsValuePropositionconnectingpatients withbest doctors& InsuranceplansCustomerrelationshipMaximum priorityto customers.ChannelsMobile appsCustomerSegmentsAll thepatients whohave amembership.Cost StructureThe heavy hospital equipment used to incur a hugecost.Revenue StreamsMoney is earned through the insurance planopted by patients.
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