Think Big: Feasible Business Idea for Filling the Gap in Technology Market

This paper discusses a feasible business idea of manufacturing T-computers that can receive signals from TV and display channels on the computer screen. It evaluates the market and economic feasibility, proposes a business model, and critical success factors for the business idea.

Running head: THINK BIG
Think Big
Name of the Student
Name of the University
Author Note

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Abstract
The primary focus of this paper is to develop a feasible business idea that will cater to the filling
of the gap in the market for technology. The existing market gap in the industry has been
discussed properly with enough evaluations. The factors that have been considered in this section
are the location of the business, the target market segmentation and the barriers in the path of
being a successful startup business idea. This paper will also The business idea that has been
looked at in this paper is the manufacturing of the T-computers that will have the features as both
the computer desktops and televisions. This product will be able to receive the signals from TV
and display the TV channels on the computer screen. The news, sport, entertainment programs
and others can be viewed through this product. The business will be located at Melbourne in
Japan. The reason for choosing this kind of business idea is to fulfill the large gap in terms of
technology. The best quality products and services can be provided by a successful supply chain
management.

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Table of Contents
Introduction......................................................................................................................................3
The gap in the market......................................................................................................................3
Profits from this business idea.........................................................................................................4
Evaluating the feasibility of the idea...............................................................................................5
Market feasibility.........................................................................................................................5
Economic feasibility....................................................................................................................6
Proposed business model.............................................................................................................6
Critical success factors for the business idea...............................................................................7
Conclusion...................................................................................................................................8
References......................................................................................................................................10
Appendices....................................................................................................................................12

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Introduction
In the modern business context, one of the main problems is the competition among the
various industries and the organizations that operate in it. As a result of the growing competition
among the customers, the dissatisfaction among them is growing a lot. This is why the customers
want some new ideas from the business managers so they can implement them properly within
the organization. This is why the business managers will like to innovate some new ideas in the
business context that will be highly beneficial for the customers. This is the reason that the
entrepreneurs are looking forward to think about some big ideas about setting up their
businesses. The startup business owners should be focusing on the various issues that they face
when investing on the various stakeholders and wanting to get the proper benefits. The
entrepreneur business owners should always think about some of the factors and try to mitigate
those risks properly. The new business idea that should be focused in this paper is the production
of the desktop computers that should be able to receive the signals from television. The business
canvas model, the feasibility of the business idea, the critical success factors and the
recommendations should be discussed in this paper.
The gap in the market
It has been studied in various ways that the human beings in this competitive world are
very much fond of getting much information about everything that is happening all around the
world. This will be helpful for them to get the proper information about the recent things that
takes place all around the world and they should get the needed education and entertainment
from the world. It has to be mentioned that most people are fond of watching the television. The
various television programs give the human beings the information about the surrounding world.
The people can get the needed information from both the audio and visual modes through the

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television. The researches have also shown that the people always watch the television with
extreme interest whenever any breaking news or event is on air (Kogan et al. 2017). This is why
television is considered to be one of the most important things for the people to get the needed
information. Another study has come up with the fact that the people feel very discomfort when
they have to leave the rooms in the rooms they are working. This is why it has become extremely
important to discover a technical tool by which the people can keep updated with the news and
events on television through their desktops. The desktops must have the capacity of catching the
signals from the television. The important device in this context is the SVGA output device
Baden-(Fuller & Haefliger, 2013). This will help the desktops to work as the flat TV screens at
the same time while receiving the signals from television. The new device can be called as the T-
Computer.
Profits from this business idea
This has to be mentioned that the proposed business idea will generate great profits
within the target market of the companies who will manufacture it. The technology has been on
the advance and this will be able to fill up the market gap because of the processing of this new
business idea (Malhotra, Lee & Uslay, 2012). The target audience of this device will be the
people who enjoy both computer and television. If both the facilities can be enjoyed within a
same device, this will largely be helpful for those customers. This integration of the devices will
be very much beneficial for them since they will be able to enjoy both the facilities. It would
really be considered as one of the greatest inventions on the world of technology (Hakansson,
2015). This business will be able to provide around 300,00 employees and a large section of
people having some idea on this will be able to earn through this. The poverty among the people
can drop down if this business can begin effectively. If the poverty level is reduced, this will

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really be helpful for the organizations in this industry to bring the sustainability. The ill effects of
poverty can be reduced through this business innovation (Ravallion, 2017).
This business industry will pay up the corporate tax as well. The payment of the
corporate tax to the government will enhance the government treasury and this will help the
government to provide the basic facilities to the people all over the country like water, health,
education, health and other things. The GDP of the country will also increase in this context as
well (Egerer, Langmantel & Zimmer, 2016). If the economy of the host country increases, this
will be very much helpful for the country as well. This can also bring up a proper working
environment by reducing the wastage of time in the workplaces. The target audience will not
have to rush from one room to another as doing their work and going to the TV room for
watching the news. They just can switch on their computers and turn on their TV mode to attend
to the most important information being shown. Then they can swiftly switch back to their
computers for doing the work.
Evaluating the feasibility of the idea
The market and economic feasibility of the business idea should be discussed here in
order to measure the feasibility of the entire business idea.
Market feasibility
This has to be mentioned that the proposed business model definitely has a big market
opportunity since it will fulfill a large gap in the market (Christopher, 2016). The customer
convenience will also be provided through implementation of this business idea. The target
audience will mainly be the middle aged people who keep themselves indulged in the workplace
and they hardly have any interest in the social media. They are mostly dependent on the news

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being shown on TV. It is expected that the proposed business idea can be able to target almost
70% of the global market. Their primary competitors will be the TV and computer
manufacturing organizations. The product quality should be very high indeed to capture the
global market. If they commit any fault in the supply chain and logistics operations, this will
work as a problem indeed. The weak customer relations can also be considered as a weakness
(Christopher, 2016).
Economic feasibility
At the beginning level of the business, around $ 7 billion will be needed by the startup
companies. The ways this amount can be raised are the saved funds, taking loans from
multinational banks and selling of the shares (Bravo-Biosca, Criscuolo & Menon, 2016). After
the proper growth of the business, the profits will be used for the enhancement of the business.
The company will need around one and half months for their first sales and around three months
to reach the breakeven point.
Proposed business model
The relationship between the nine building blocks will be discussed in this section. The
business model that can be used for this business idea is the long tail business model. This
business model always targets the best customer segments for their profits through the best
customer value propositions (Chen, Chiang & Storey, 2012). The reason for choosing this
business model is the fact that is very expensive to provide the value propositions to the
customer segments that do not yield proper profits for the business. The main target market for
this product will be the young and middle-aged people who are generally the high earners. The
customer segmentation for this product should be done according to the fact of who can buy
more to ensure better value propositions. The revenue streams can be the payment on time by the

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customers and the recurrent payment systems for the value propositions. The key activities for
this business models are the acquiring method of raw materials and utilizing them for the
production and distribution (Afuah, 2014). The responsibility of the distribution of the products
will be given to the supply chain management for the organization. Some of the main resources
needed for the growth of this business are human, technological, financial and physical. All the
nine building blocks have been given in the appendix section.
Critical success factors for the business idea
The business idea must be executed properly for gaining the competitive advantage over
the competitors. Some of the important critical factors will be discussed so the organizations can
gain the success that is highly needed. If these factors are implemented properly, the business
idea can prove to be a fruitful one (Yao et al., 2014). The business type will be the business to
consumer type. So they will operate as the service oriented employees. The business managers
must make it sure that their employees always behave with the customers in a good manner. This
will surely increase the reputation of the business. The location of the business will be set up at
Melbourne in Australia. It is because this city is believed to be one of the leading cities in
manufacturing of the electronic gadgets (Ng & Feldman, 2012).
The manufacturers will look to implement new digital technologies in the business
procedure. They must ensure the proper high quality services and products to be delivered to the
customers and fill up the market gap properly (Navarro-García, Arenas-Gaitán & Rondán-
Cataluña, 2014). They should study the market properly and use their internal resources properly
so they can gain the competitive advantage. It has also been observed when the companies go on
to produce the same type of products, they have to confront almost the same external
environment and face the same challenges and threats. This is why the companies must use the

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product differentiation strategy within the competitive environment so they can employ the
important strategies for the growth of the organization in the positive way (Ray,2013).
The business will also be motivating the employees to work better and get the most
needed employee satisfaction. The employee motivation can be provided in the forms of
rewards, incentives and good working environment (Jain & Kaur, 2014). If the motivation
among the employees can increase, this will increase the employee performance also. This
enhancement will cater to the organizational growth. The positively motivated employees always
go on to perform better than the people who are not motivated. The development in the employee
performance will reinsure the increase in the productivity (Dobre, 2013). The proper work
division according to the specialized abilities should also be practiced in this organization as
well. Thus the companies can perform very well by motivation. The job satisfaction will ensure
the longer tenure among the employees.
Conclusion
In this report, it has been found that it is indeed very important to showcase a new
business idea so the market gap can be filled up properly. The business idea that has been
developed in this report will cater to the needs of the organization as well as the government. The
government will be able to make better infrastructure all around the country. The increase of the
GDP will also ensure the better condition of the society. The business idea that has been
developed here has much viability. Many factors should be kept in mind while discussing about
the various factors like selling of the products, the proper market segmentation, availing the
internal and external resources for growing the opportunities for business, abiding the several
trade policies of Federal Government of Australia, The laws should not be violated by the
organizations who will operate in this industry. The market and economic feasibility of this

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business idea will be very much critical indeed. The business idea can said to be a feasible one.
The critical success factors for this business idea have been discussed thoroughly. The business
idea can be developed to be a very successful enough if properly implemented. The
entrepreneurs should be encouraged to go through a proper scrutiny about the success of the
business idea. It is expected that the T-computers will be able to fill up the gap for the target
audience.

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References
Afuah, A. (2014). Business model innovation: concepts, analysis, and cases. Routledge.
Baden-Fuller, C., & Haefliger, S. (2013). Business models and technological innovation. Long
range planning, 46(6), 419-426.
Bravo-Biosca, A., Criscuolo, C., & Menon, C. (2016). What drives the dynamics of business
growth?. Economic Policy, 31(88), 703-742..
Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business intelligence and analytics: from big
data to big impact. MIS quarterly, 1165-1188.
Christopher, M. (2016). Logistics & supply chain management. Pearson UK
Dobre, O. I. (2013). Employee motivation and organizational performance. Tabel of Contents.
Egerer, M., Langmantel, E., & Zimmer, M. (2016). Gross Domestic Product. In Regional
Assessment of Global Change Impacts (pp. 147-152). Springer, Cham.
Hakansson, H. (Ed.). (2015). Industrial Technological Development (Routledge Revivals): A
Network Approach. Routledge.
Jain, R., & Kaur, S. (2014). Impact of work environment on job satisfaction. International
Journal of Scientific and Research Publications, 4(1), 1-8.
Kogan, L., Papanikolaou, D., Seru, A., & Stoffman, N. (2017). Technological innovation,
resource allocation, and growth. The Quarterly Journal of Economics, 132(2), 665-712.
Malhotra, N. K., Lee, O. F., & Uslay, C. (2012). Mind the gap: the mediating role of mindful
marketing between market and quality orientations, their interaction, and

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consequences. International Journal of Quality & Reliability Management, 29(6), 607-
625.
Navarro-García, A., Arenas-Gaitán, J., & Rondán-Cataluña, F. J. (2014). External environment
and the moderating role of export market orientation. Journal of Business
Research, 67(5), 740-745.
Ng, T. W., & Feldman, D. C. (2012). Employee voice behavior: A meta‐analytic test of the
conservation of resources framework. Journal of Organizational Behavior, 33(2), 216-
234.
Ravallion, M. (2017). Poverty comparisons. Routledge.
Ray Gehani, R. (2013). Innovative strategic leader transforming from a low-cost strategy to
product differentiation strategy. Journal of technology management & innovation, 8(2),
144-155.
Yao, Y. H., Fan, Y. Y., Guo, Y. X., & Li, Y. (2014). Leadership, work stress and employee
behavior. Chinese Management Studies, 8(1), 109-126.

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Appendices
Key Partners Key Activities Value
Propositions
Customer
Segments
Key Resources
Multinational
banks, different
insurance
companies and
communicative
authorities
Acquiring the
raw materials,
aiming for
production and
distribution
Troubleshooting
method, other
services for sales
and product
delivery
High-earning
members of the
society and
mostly middle-
aged and young
people.
Physical,
human,
economic and
technological
Channels Cost Structure Revenue Streams Customer Relationships
Distribution
sales and Direct
sales.
Raw materials-
2M
Manufacturing-
2.5M
Distribution-
2.5M
Single time
payment for
customers and
recurrent
payements for
value
propositions.
Customer support during all 24
hours of the day, live chat support
from the consumer care services
and social media platforms.