Think Big: A Business Model for Kinder with Safety Measures

The report discusses the business model for Kinder with safety measures to ensure the proper development of children. It highlights the benefits of the idea, critical success factors, and feasibility of the idea. The report also includes a Business Model Canvas and a financial breakdown.

Running head: THINK BIG
Think Big
Name of the Student
Name of the University
Author Note

1THINK BIG
Table of Contents
Introduction................................................................................................................................2
Reason for innovation................................................................................................................2
Benefits of the idea.....................................................................................................................3
Business Model Canvas.............................................................................................................4
Critical success factors...............................................................................................................5
Feasibility of the idea.................................................................................................................6
Conclusion..................................................................................................................................7
Reference List............................................................................................................................8

2THINK BIG
Introduction
The current happenings within the business in the competitive environment needs to
be innovative in nature so that it can help the business to sustain itself in the longer run. The
successful use of the best ideas within the organization will allow them to carry out the
business within the market in the future as well (Gu, Zhu & Guo, 2013). The primary aim of
this report will be to highlight the procedures that are safe in nature, which will be taken up
by an organization called Kinder so that its operations can be proper in nature. The Safety
Australia Group will be consulted by the company, as the safety assets are provided by the
organization. This will help the company in increasing its level of efficiency towards
managing the children as well.
Reason for innovation
The use of the safety measures is also important, as it will help the children to develop
in an all-round manner within the organization. It will also attract more number of customers
in the organization so that it can increase the profit levels as well. In a place like Australia,
the children needs to develop properly so that the country can progress properly in the future.
The educational institutions play an important role for the development of the children, as it
allows them in getting a better level of knowledge regarding the values and culture that are
present within the nation (Rosen et al., 2013). The major advantage for developing the
children are as follows:
 Development of the level of skills
 Increase the level of logical understanding so that knowledge increases
 Enhancement of emotional skills
 Increase the learning capacity to a greater level (Blackwell, Lauricella & Wartella,
2014)

3THINK BIG
In the recent time, it can be seen that most of the parents are facing certain challenges
with respect to the development of their children due to the busy lives that they lead. This
leads to spending lesser amount of time with the children, which results in decreasing the
level of development among the children. Another major factor is that most of the first-time
parents have less idea regarding the conditions that may be in favour of developing the child
properly. Thus it is important to document the development of the child so that the values can
be instilled within them by the organization efficiently (Greenfield & Cocking, 2014).
Benefits of the idea
The idea which will be taken up by the company will help in the conduction of the
new phases, which will help in increasing the level of attraction among the clients as well.
The processes for safety will be used within the company so that proper level of security can
be provided and the accidents can be decreased to a great extent (Blackwell et al., 2013). The
other benefits will be as follows:
 The children can be kept secured within the company
 The children will be monitored through the activities through the process of
development and documentation, which will help in efficient development
 The feedback that will be collected from the parents will help in installing the security
system in a proper manner within the organization (Nikolopoulou & Gialamas, 2015)
The safety gears that will be used within the company will also result in increasing the
level of profits, as the trust among the customers will increase to a great extent. It will also
result in decreasing the number of accidents that may reduce the goodwill as well for the
company. The safety gears will be installed by charging a nominal amount from the
customers for the first 5 months, which will allow in generating the necessary funds. The

4THINK BIG
communication with the clients will also increase, as they would get daily updates regarding
their children with the help of safety gears (Flewitt, Messer & Kucirkova, 2015).
These companies that are operating within the Australian market comprises of various
issues, which has to be mitigated that will ensure that the business operation of the company
can continue through a smooth process. The company will moreover use the Business-to-
Busines model so that it can help them in gaining a competitive advantage over the other
companies (Blackwell, 2013).
Business Model Canvas
Key Partners
The company will
partner with Safety
Australia Group so
that the safety
gears can be
provided by them
Key Activities
The use of safety
procedures through
the applications in
mobile needs to be
controlled so that the
monitoring process
can be done along
with documenting
and development of
the children
Value Proposition
The loyalty among
the customers will
increase to a great
extent due to the use
of the safety gears
within the company
Customer
Relationships
A nominal fee
needs to be paid as
subscription by the
clients for the first
5 months so that
the safety
processes can be
introduced within
the company
.
Customer
Segments
The major
customers will be
children for the
company who are
aged between 2-8
years due to their
developmental
phase
.
Key Resources
The use of the
advance
technologies will
help in providing the
best safety gears to
the children
Channels
The print and
online media will
be used for
promoting the
technology that is
being used by the
company
Cost Structure Revenue Streams

5THINK BIG
The customers will be charged $100 for the safety services
that is being provide to their children for the first 5 months
The other services that will be provided by the company will
be free of cost so that the monitoring of the child can be
done
The main revenue for the company will be the
nominal amount that will be charged from the
customers for the first 5 months
The B2B model will allow in increasing the
organizational facilities as well
Critical success factors
The use of the safety procedures will benefit the company in the following ways:
Development checking
The monitoring process of the children needs to be done in a successful manner so
that the overall development of the child can be ensured. The activities of the children will be
under check by the organization so that it can be documented that will help in the
documentation of process of development. The attraction among the clients will also increase
due to the increase in the level of profit (Parette et al., 2013).
Research of the market
The safety gears, which will be started in the company will help in increasing the
competitive advantage over the rival companies that are operating in the market. The process
of feedback will also be taken in to consideration by the organization so that the services that
are provided to the client can be monitored as well (Palaiologou, 2016).
The latest technological usage
The safety gears that will be taken up by the company will be done through analysing
the market in a proper manner so that the advanced technologies can be used in the system. It
will help in monitoring the process of development of the children in a better manner as well.
The idea of using the latest technologies will be successful so that the company can be

6THINK BIG
sustainable in nature. The operational cost for the company will be more in the initial years
due to the use of the planned resources in a proper manner. This will help the company to be
sustainable in the future as well (Bird & Edwards, 2015).
Risk control
The latest technologies that will be used in the company will be risky as well, as the
funds that may be generated may not be appropriate and the technology may falter. The
amount of the risks needs to be analysed so that the company can function in a smoother
manner and ensure that the best results can be achieved (Stephen, Stevenson & Adey, 2013).
Feasibility of the idea
The use of the CBA that is Cost Benefit Analysis will result in calculating the
feasibility of the idea for the business so that the changes can be introduced in the current
market of operation. The financial breakdown has been given below:

7THINK BIG
The feasibility of the idea is positive in nature, as it can be seen that the break-even
point for the company can be achieved in the first year as well. The the Net Present Value
(NPV) will also remain positive for the mentioned period, which is an indication that the
business will be sustainable for the future as well.
Conclusion
Therefore from the analysis, it can be seen that the installation of the safety gears
within the company will help in making the profits go higher. The business idea for the
company is also positive in nature, as the demands that are present in the market can be used
by the company towards their own benefit.

8THINK BIG
Reference List
Bird, J., & Edwards, S. (2015). Children learning to use technologies through play: AD igital
P lay F ramework. British Journal of Educational Technology, 46(6), 1149-1160.
Blackwell, C. (2013). Teacher practices with mobile technology: integrating tablet computers
into the early childhood classroom. Journal of Education Research, 7(4), 1-25.
Blackwell, C. K., Lauricella, A. R., & Wartella, E. (2014). Factors influencing digital
technology use in early childhood education. Computers & Education, 77, 82-90.
Blackwell, C. K., Lauricella, A. R., Wartella, E., Robb, M., & Schomburg, R. (2013).
Adoption and use of technology in early education: The interplay of extrinsic barriers
and teacher attitudes. Computers & Education, 69, 310-319.
Flewitt, R., Messer, D., & Kucirkova, N. (2015). New directions for early literacy in a digital
age: The iPad. Journal of Early Childhood Literacy, 15(3), 289-310.
Greenfield, P. M., & Cocking, R. R. (2014). Cross-cultural roots of minority child
development. Psychology Press.
Gu, X., Zhu, Y., & Guo, X. (2013). Meeting the" Digital Natives": Understanding the
Acceptance of Technology in Classrooms. Journal of Educational Technology &
Society, 16(1).
Nikolopoulou, K., & Gialamas, V. (2015). Barriers to the integration of computers in early
childhood settings: Teachers’ perceptions. Education and Information
Technologies, 20(2), 285-301.
Palaiologou, I. (2016). Children under five and digital technologies: implications for early
years pedagogy. European Early Childhood Education Research Journal, 24(1), 5-24.

9THINK BIG
Parette, H. P., Hourcade, J. J., Blum, C., Watts, E. H., Stoner, J. B., Wojcik, B. W., &
Chrismore, S. B. (2013). Technology user groups and early childhood education: A
preliminary study. Early Childhood Education Journal, 41(3), 171-179.
Rosen, L. D., Whaling, K., Carrier, L. M., Cheever, N. A., & Rokkum, J. (2013). The media
and technology usage and attitudes scale: An empirical investigation. Computers in
human behavior, 29(6), 2501-2511.
Stephen, C., Stevenson, O., & Adey, C. (2013). Young children engaging with technologies
at home: The influence of family context. Journal of Early Childhood
Research, 11(2), 149-164.