Think Big - Idea Feasibility Assignment

Running head: THINK BIG
Safety measures in Kinderloop
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction................................................................................................................................2
Reason of the innovation............................................................................................................2
Benefits of the idea.....................................................................................................................3
Success factors...........................................................................................................................5
Idea feasibility............................................................................................................................6
Conclusion..................................................................................................................................7
Individual contribution...............................................................................................................7
Reference List............................................................................................................................8

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Introduction
In the recent business operations, it is important for the organizations to adopt the
innovations so that the business can be sustainable in nature. The failure of the organization
in adopting the new ideas will not enable them to survive in the longer run. The report will
help in highlighting the safety measures that needs to be taken up within the organization so
that it can help in proper functioning of the organization. The use of the application will be
done with the help of MSA Australia, as they will provide the safety equipment to the
organization. The plan of the organization will be to install the safety procedures so that it
can result in effective management (Gordon et al., 2013).
Reason of the innovation
The safety of child development sector is of utmost importance, as it helps in
increasing the efficiency of the companies. This will also result in increasing number of
customers towards the organization.
In Australia, it can be seen that the development of the children is an important aspect
that helps the country to grow further (Schonert-Reichl et al., 2015). The use of right
educational functions will help the children in understanding the values that are present
within the country. The advantages of developing the children in a proper manner will help
them as follows:
 Emotional development
 Skill development
 Increasing the learning capacity
 Developing the knowledge and understanding (Marotz, 2014)
There are many problems that the parents are facing regarding the issues with respect to
development of their children. The problems are that the child is facing is the acceptance of

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the culture along with the barriers in communicating in a proper manner. There are other
reasons as well such as the parents have no idea regarding the favourable conditions under
which the child needs to be developed. Thus it is important that documenting the
development of the children will help in providing the necessary steps in nurturing the
children in a proper manner (Singh, Park & Dercon, 2013).
Benefits of the idea
The business idea will help in providing benefits to the organization, as the use of the
new processes will result in attracting more number of customers. The use of the safety
measures will result in providing better security to the children so that accidents can be
avoided within the organization. It will also result in the following manner:
 Help in securing the safety of the children within the organization
 Will monitor the activities of the children in a proper manner so that the
development can be documented properly
 Proper feedback regarding the security system can be provided to the organization
(Khwaja et al., 2014)
It can be seen that the business with the help of safety measures can become profitable
as well, as most of the customers will be attracted towards the organization. The safety
measures that will be installed within the organization will charge a nominal amount from the
clients for the first 3 months so that it can ensure that the application can run successfully.
The safety measures will ensure that the client can be communicated with the daily updates
of their children so that the process of development can be understood in a proper manner.
Since these type of organization are new in the market, there will be various issues
that may be faced by the clients while admitting their children in to the developmental
programs. Additionally, the organization can get in to a B2B business with the other

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organizations as well so that it can provide proper facilities to the demand that are present in
the market (Crittenden, 2013).
Key Partners
The partners will
be the safety
companies that will
help in installing
the applications
within the
organization.
Key Activities
The application of
the safety measures
can be controlled
through the mobiles
so that the process of
monitoring can be
done in a proper
manner.
Value Proposition
The company will
gain a higher amount
of loyalty in the
market, as the safety
measures that will be
taken up will allow
to monitor the
development of the
child on a constant
manner.
Customer
Relationships
The interaction
with the clients can
be done in a direct
manner, as they
will provide a
nominal fee for the
first 3 months after
the safety measures
have been
installed.
.
Customer
Segments
The company will
cater to clients of
various age groups.
Most importantly,
the children who
are aged between
3-10 years will be
admitted in to the
organization so that
proper
development can
be ensured.
.
Key Resources
The technology for
the safety measures
will be high end so
that the safety
measures can be
installed properly
Channels
The
advertisement
will be done
through print
and online
media
Cost Structure
The initial cost for the safety measures needs to be borne by
the clients
Premium security services will be given at an amount of
$100
The clients can opt for normal services where the children
Revenue Streams
The fees that will be taken up from the clients
The advertisements that will be provided
The B2B model that will help in promoting the
facility in other organizations (Boyd et al.,
2013)

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will not be monitored
Business model canvas for the innovation
Success factors
The success factors for the organization are as follows:
Monitoring development
The development of the children can be monitored in a proper manner by using the
safety measures. It will allow the organization in keeping a tab on the activities that are being
done by the children so that proper documentation of the activities can be done. It will also
result in attracting the potential clients towards the organization so that the profit of the
company can be increased (Jones, Mitchell & Finkelhor, 2013).
Researching the market
The use of the safety measures have to be done by researching the market in a proper
manner. The research will help in providing a competitive advantage to the organization, as
the other organizations have not installed the safety measures within their system. The
feedback of the clients need to be considered so that it can help in providing better
recommendations to the organization (Crittenden, 2013).
Technology usage
The use of the safety measures will result in adopting the latest technologies that are
available in the market so that the process of monitoring can be done in a proper manner. The
success of the innovative idea will depend on the use of the technologies so that it can ensure
that the children are provided with the latest care that are present within the organization. The
use of the proper safety measures will result in making the business more sustainable in

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nature. The cost of operating the system in the initial years will be high and proper resources
needs to be identified so that the business can be sustainable (Khwaja et al., 2014).
Risk control
It is important for the organization to control the risk that may arise by installing the
safety measures within the system. Kinderloop may face constant risk from the market such
as the technological and the economic risks. The contingency plan has to be drawn up by the
organization so that these risks can be controlled and the business can be sustainable in nature
(Goron et al., 2013).
Idea feasibility

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Feasibility analysis of the idea
Conclusion
The above analysis shows that the installation of the safety measures will be
profitable for Kinderloop, as the success factors of the organization depends on meeting the
requirements. The idea feasibility is positive and it depends on the demands in the market
along with the benefits. Thus it can be stated that the use of the safety measures will help the
organization to be sustainable.
Individual contribution
The assignment has been done in a positive manner by collaborating with others so that it can
be completed within time. The research has been conducted in a secondary method and the
idea has been selected based on the market research along with the review of the articles.

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Reference List
Boyd, A., Golding, J., Macleod, J., Lawlor, D. A., Fraser, A., Henderson, J., ... & Davey
Smith, G. (2013). Cohort profile: the ‘children of the 90s’—the index offspring of the
Avon Longitudinal Study of Parents and Children. International journal of
epidemiology, 42(1), 111-127.
Crittenden, P. M. (2013). Raising parents: Attachment, parenting and child safety. Routledge.
Gordon, R. A., Fujimoto, K., Kaestner, R., Korenman, S., & Abner, K. (2013). An
assessment of the validity of the ECERS-R with implications for measures of child
care quality and relations to child development. Developmental psychology, 49(1),
146.
Jones, L. M., Mitchell, K. J., & Finkelhor, D. (2013). Online harassment in context: Trends
from three youth internet safety surveys (2000, 2005, 2010). Psychology of violence,
3(1), 53.
Khwaja, O. S., Ho, E., Barnes, K. V., O’Leary, H. M., Pereira, L. M., Finkelstein, Y., ... &
Khatwa, U. (2014). Safety, pharmacokinetics, and preliminary assessment of efficacy
of mecasermin (recombinant human IGF-1) for the treatment of Rett syndrome.
Proceedings of the National Academy of Sciences, 111(12), 4596-4601.
Marotz, L. R. (2014). Health, safety, and nutrition for the young child. Nelson Education.
Schonert-Reichl, K. A., Oberle, E., Lawlor, M. S., Abbott, D., Thomson, K., Oberlander, T.
F., & Diamond, A. (2015). Enhancing cognitive and social–emotional development
through a simple-to-administer mindfulness-based school program for elementary
school children: A randomized controlled trial. Developmental psychology, 51(1), 52.

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Singh, A., Park, A., & Dercon, S. (2013). School meals as a safety net: an evaluation of the
midday meal scheme in India. Economic Development and Cultural Change, 62(2),
275-306.