Think Big - Idea Generation Assignment

Running head: THINK BIG 1
Think Big
Student Name
Institution Affiliation

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Executive Summary
This assignment will be a report about idea generation. A business plan idea of running a mobile
repair center and proving high quality customer services will be presented. The business plan
will present the mobile repair center as an idea of selling the service with a profit making
objective to the business. Unique business modeling of perfecting the idea will also be presented
in this report. The benefits of running a mobile repair center that offer first class customer
services in the market will also be discussed in close detail. The report will mainly focus on
describing the business idea of running a Repair Center that provides services to the target
market.

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Table of Contents
Executive Summary.....................................................................................................................................2
Introduction.................................................................................................................................................4
Benefits generated by the idea...................................................................................................................4
Proposed business model............................................................................................................................5
Value proposition....................................................................................................................................5
Customer segments.................................................................................................................................5
Customer relationships............................................................................................................................6
Revenue streams.....................................................................................................................................6
Channels..................................................................................................................................................6
Key activities............................................................................................................................................6
Cost structure..........................................................................................................................................6
Key resources..........................................................................................................................................7
Key partners............................................................................................................................................7
Critical success factors.................................................................................................................................7
Location...................................................................................................................................................7
Skilled technicians...................................................................................................................................7
Spare parts..............................................................................................................................................7
Advanced level repairs............................................................................................................................7
A quick service.........................................................................................................................................8
Advertising both online and offline.........................................................................................................8
Customer satisfaction and feedback........................................................................................................8
Offering more products and services.......................................................................................................8
Evaluation of feasibility...............................................................................................................................8
Conclusion...................................................................................................................................................9
References.................................................................................................................................................10

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Introduction
A business idea is a concept which focuses on a product or service which can be sold for money
by using a unique business model. In this task, we will describe the business idea of running a
repair Centre and providing service to customers (Heinonen, Hytti, & Stenholm, 2011). In our
day to day lives, we encounter a lot of problems at home example broken mobiles. We go ahead
to repair the mobiles by ourselves and this problem can be solved by running a mobile repair
center which will offer repair services to customers. Innovation is required in this business idea
because it's a business with a room for growth. This is because people spent a lot of money on
home maintenance and repair per year. The customer segmentation includes; opening a retail
shop where customers with broken phones go for repair services, selling repair services to
institutions or organizations which have devices that require servicing and repairs and fixing and
reselling devices that you acquire online through amazon or eBay.
Benefits generated by the idea
One can work at home by starting with just a shoestring, this makes the customers happy because
you are able to do something they cannot do (Legner, Nolte, & Urbach, 2011, June). As a result,
customers’ loyalty is increased and this positions the business firmly in the market place.
A mobile repair business generates good income and is always thriving in any economic climate.
Generation of higher incomes boosts the company’s net worth making its easy to obtain credit
from other money lending institutions as the credit rating is enhanced.
The entrepreneurs of a mobile repair center are usually involved in the community they live.
They may sponsor a local team, offer donations and also participate in some community charity
events. Corporate social responsibilities increase a company’s reputation and public image hence
broadening its position in the industry.

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It brings about a good relationship with the customers and also with other business owners. This
contributes to the success of the business. Strong business customer relationships boost company
growth, performance, productivity and competitiveness in the industry. The new idea will
materialize and boost the company’s performance to higher scales.
A mobile repair shop especially those located in residential areas reduces congestion and
automobile use. This leads to a better air quality because people avoid vehicles by either walking
or bicycling. High quality brand products sell higher/ better in the market and boost a company’s
performance.
A mobile repair shop business requires only a few public services and fewer infrastructures. This
makes it more affordable. In this regard, the company is able to buy more raw materials for
production hence boost the production efficiency.
Proposed business model
A mobile repair business employs a mobile operation business model for analysis and
improvement so as it can grow and be successful. This business model contains nine building
blocks which are analyzed for the issues and problems contained in the current business model
(Zott, Amit, & Massa, 2011). The blocks of the business model explain four main areas of any
business; offer, customers, infrastructure and financial viability.
Value proposition
A mobile repair business offers their customers repair solutions for their business processes at a
cheap price. By repairing the mobiles in the best way, the customers are able to turn to them
every time they have a problem with their mobiles (Cantù, 2010). As a result, the value of the

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new product in the market is high and has a capability to boost growth and performance in the
market.
Customer segments
This describes the type of people the business will be able to serve. People will always require
repairs of their mobiles hence making the mobile repair business to grw. The repairer should
understand well their customers for the business survival and success. Different customer
segments of all ages, cultural backgrounds, and gender are targeted. This increased the
company’s target market.
Customer relationships
The relationship with customers is important in the evaluation of the business and its business
model. It also increases the number of customers. A proper business relationship with customers
increases sales, customer loyalty and retention, as well as attracting more new customers in the
business.
Revenue streams
This shows the income generated from each customer. The mobile repair business is able to
capture value from the business system. As a result, the returns to business from its sales
increases making the company able to purchase new production equipment and materials as well
as boosting manpower.
Channels
This shows how the business communicates and reaches its customers, how they interact with
their customers and distribution channels. The mobile repairers choose and utilize their channels
hence customers are able to value their quality services.

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Key activities
These are activities the business does to improve its business model. The activities that a mobile
repair business does is offering repairs and providing quality services to their customers.
Cost structure
In completion of the business model, there are costs which are incurred. In the mobile repair
business, costs are less important because they aim at increasing the value delivered to their
customers.
Key resources
These are assets needed to support a business model. The mobile repairers ensure that the
resources needed to carry out the repair activities to the customers are readily available
especially the spare parts required for the repairs.
Key partners
These are the partners of a business. The mobile repairers partner with other repairers so as to
come up with more ideas of how to improve their businesses and optimizing the business models
(Osterwalder et al., 2011).
Critical success factors
Location
The location of the business is important in ensuring the success of a business in future. The
mobile repair shop should be located where its access to both residential and office going people
(Gebauer & Shaw, 2012).
Skilled technicians
The mobile repairers should be skilled and experienced so as to increase the productivity of the
service center and also finish the jobs faster and accurately.

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Spare parts
If spares are at hand, they will be able to offer a faster service, hence they should ensure the
spares are readily available any time
Advanced level repairs
If the repairers fix a mobile which could not be handled by their rivals, they become famous
because people need places where their problems are solved.
A quick service
Mobile phones have become an addict and people need them to be repaired immediately. For one
to be more reputable, they have to fix the mobiles quickly for the business to grow (John Walker,
2014). Prompt customer services also boost a company’s productivity in all perspectives.
Advertising both online and offline
Not all people are online because there a lot of people who are still offline and they prefer the old
modes of communication. By advertising offline, this kind of people is reached by either using
posters or flyers (Houston, 2013). Online advertising is also important because most people
search online for services, this will help reach many people.
Customer satisfaction and feedback
The mobile repairers should always ask their customers how these services are so as to improve
in the fields that are not rated well. It’s good to make the customers feel satisfied with their
services. When customers’ demands, tastes and preferences are met; they become happy and
motivated to buy more of the product from the company.
Offering more products and services
By offering more services or products increases the number of customers. This helps generate
more income and profits and also have more markets. In addition to just repairing mobiles, you
can also start repairing laptops, computers or even tablets (Riisgaard, Mosgaard, & Zacho, 2016).

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Evaluation of feasibility
The business plan of the mobile repair business contains the following templates; industry
overview, products and services, vision statement, mission statement, business structure, roles
and responsibilities (Parker, Bejan, & Brosseau, 2012). It also takes into consideration the
SWOT analysis, market trends, target market, competitive advantage. The business plan also
contains; sources of income, sales forecast, pricing strategy and payment pricing.
There are several ways which the mobile repair business makes its sales and profits; choosing a
good name of the business, deciding the location, advertising and marketing, expert technicians
and also quick and best repair services.
As the usage of mobile phones and tablets has increased, the mobile repair business has grown in
the past five years. On the other hand, there are devices which have been implemented to make
the phones strong and durable hence posing a threat to the industry.
In this task the mobile repair business is a strong idea because as the population increases there
are more mobile phones purchased and this means that they will need more repairs and servicing
hence making the business to grow faster.
Conclusion
This assignment has identified a business idea of running a mobile repair center and also which
provides quality services to the customers. We have evaluated the benefits which are generated
by the mobile repair business. The business model of the business has also been described which
contains nine building blocks; value proposition, customer segments, customer relationships, key
resources, cost structure, channels, key activities, key partners and revenue streams. we have
evaluated the aspects that will influence the success of the mobile repair business. Lastly, we

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have evaluated the feasibility of the mobile repair business idea where we have identified all the
templates that are contained in the business plan of the mobile repair business.
References
Cantù, C. (2010). Exploring the role of spatial relationships to transform knowledge in a business
idea—Beyond a geographic proximity. Industrial Marketing Management, 39(6), 887-
897.
John Walker, S. (2014). Big data: A revolution that will transform how we live, work, and think.
Retrieved from: https://www.tandfonline.com/doi/abs/10.2501/IJA-33-1-181-183?
journalCode=rina20
Gebauer & Sha
w, (2012). Success factors and impacts of mobile business applications: results
from a mobile e-procurement study. International journal of electronic commerce,8(3),
19-41.

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Heinonen, J., Hytti, U.,& Stenholm, P. (2011). The role of creativity in opportunity search and
business idea creation. Education+Training, 53(8/9), 659-672.
Houston, L. (2013). Inventive infrastructures: an exploration of mobile phone'repair'cultures in
Kampala, Uganda(Doctoral dissertation, Lancaster University).
Legner,C.,Nolte,C,,& Urbach,N. (2011, June). Evaluating mobile business applications in
service and maintenance processes: results of quantitative-empirical studies. in ECIS,
p.247.
Osterwalder,A.,Pigneur,Y.,Oliveira,M.A.Y, & Ferreira,J.J.P. (2011). Business model
Generation: A handbook for visionaries game changers and challenges. African journal of
business management,5(7), 8918-8932.
Parker, D.L., Bejan, A.,& Brosseau. (2012). A qualitative evaluation of owner and worker health
and safety beliefs in small auto collision repair shops. American journal of industrial
medicine,55(5), 474-482.
Riisgaard, H., Mosgaard, M.,& Zacho, K.O. (2016). Local circles in a circular economy -the case
of smartphones repair in Denmark. European journal of sustainable developments.5(1),
109.
Zott, C., Amit, R.,& Massa, L. (2011). The business model: recent developments and future
research. Journal of management,37(4), 1019-1042.