THINK BIG MEDICAL DRONE SERVICE.

Running Head: THINK BIG
MEDICAL DRONE SERVICE
Think big
Report
Student Name
[Pick the date]

THINK BIG 1
Background
The world is suffering from over population and huge traffic flow which is actually creating
emergency situation during unpredicted health conditions. It has been found that this traffic
conjunction on global platform has impacted the flow of health emergency service. As a result of
which many people have lost their life due to lack of emergency services especially in case of
heart attacks (Ilton et al., 2014). At present health has become the primary need of every
individual all over the world and Australia is also contributing their support in this dangerous
health situations. Various researches are being carried to solve this issue of offering health
service to the individual on emergency base.
Idea generation
The growing demand of drones in almost all type of business services like even management,
security service and military service has act as the base for using service drones in offering
emergency health service with the help of artificial intelligence. The capability of drone has in
fact attracted towards many business corporate to use their service application in their different
business, especially in medical industry which is in growth stage in Australia (Pulver, Wei &
Mann, 2016). In addition to this easy launch of drone and control with the help of remote offers
this service extra benefit in business market.
Business idea
In present time, medical care industry is growth very fast in Australia as compared to other
business. It has been seen that Australia is having a huge investment in health sector almost $152
billion. This data clearly indicated that even government of Australia has understood the
importance of this service in their country and offering every possible support to this medical
care sector (Zema et al., 2016). The idea is provide emergency medical care help in case of
emergency needs with the help of medical drone. This drone will equip with CPR machine which
is also known as Cardio-Pulmonary Resuscitation. This machine is very helpful in case of heart
attack in which immediate pulse shock is needed. In addition to this, artificial intelligence will be
involved in order to provide support to the robotic arm in case if there will be no person available
near to the patient (Van de Voorde et al., 2017). In this situation, the medical drone will extend
their robotic arm which will help in putting the pulse patch on the front upper of the patient and
then continue with the process. Medical drone will make use of aerial path by which it can reach
to the patient with in time span of four minutes. This service will be first launched in the
metropolitan cities of Australian and after exploring the demand from the potential customers,
the company will think further for launching this service in rural or remote areas of Australia
(Ackerman & Strickland, 2018).

THINK BIG 2
Benefits
Improved health safety
One of the most important benefits of this service is that it will help in reducing the health safety
risk associated with the potential customer by offering them emergency medical service like
CPR and others (Akpan, 2011). Medical drone service will make use of their speed and mobility
to form a safety platform for the patient in case of emergency and lead the nation to live in a
health safety environment.
Improved health knowledge
Another important benefit of this service is that this service is helpful in improving the medical
care knowledge of the Australian population with the help of medical consultation and important
aspects which are associated with medical service in emergency condition (Sørensen et al.,
2012). This will help in bringing awareness about the need of immediate service in case of issues
like CPR, need of insulin injections or other medical medicines.
Reduced life risk related to time bound
This service will help the customer in breaking the time bound situations like heart attack by
offering their service by avoiding heavy traffic jams and make use of aerial path to reach
customer as fast as possible (Duffield, 2010).
Model and components
Business model canvas will be the best model suitable for emergency medical drone service.
This business model will help in understand the key aspects which plays very important role in
the success of this business operation.
Key partners
In this business there will be three key partners which will decide the growth of this business.
One key partner will be groups which are expert in medical care services. Another key partner
will be software engineering which will connect drone with the software to track its locations.
Third key partner will be drone experts who are expert in drone service and maintenance. These
key partners will decide the future of this business in Australian medical care market.
Key activities
Key activities of this service are to provide emergency medical help in the form of CPR and
medical pocket to the person which is in need of immediate medical care. In addition to this,
common people of Australia will be made aware about the risk related to health and their