Think Big: Overview, Assessment, Problems, Scope, Investors, Cash Flow

Running head: THINK BIG
Think Big
Name of the Student:
Name of the University:
Authors Note:

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THINK BIG
Contents
1. Overview of the proposed idea:................................................................................................2
2. Assessment of underlying business model:..............................................................................2
3. The problems and solutions:.....................................................................................................3
4. Scope and management:...........................................................................................................4
4.1. Monetization of the idea:..................................................................................................4
4.2. Financial feasibility:..........................................................................................................5
4.3. Operational feasibility:......................................................................................................7
4.4. Scope of commercialization:.............................................................................................8
5. Investors and the requirements of business:.............................................................................8
6. Cash flow projection:...............................................................................................................9
Conclusion and recommendation:.................................................................................................11
References:....................................................................................................................................12
Appendix: Student charter:............................................................................................................14

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THINK BIG
1. Overview of the proposed idea:
As discussed in the previous assessment that in Iran the construction business is completely
different from other countries as designing and construction of building in four different zones,
i.e. Mountain, forest, plan and coastal requires significant skills and competencies. Maintaining
heat loads is one of the biggest challenges for the engineers working in the construction industry
in the country. Considering the complexities involved in calculation of head loads and designing
an efficient heating and cooling system the idea of developing a program software is
promulgated. The program and software shall be able to calculate heat loads and design effective
heating and cooling system for buildings and houses in the country. The proposed business idea
has many takers provided the program software is developed properly and marketed
aggressively.
2. Assessment of underlying business model:
Considering the ever growing construction business in the Islamic Republic of Iran the
importance of having an effective program and software to calculate heat loads and accordingly
design effective heating and cooling systems for buildings has bright business prospect.
However, it is important to materialize the idea and make it a proper business model. Only with
proper business model one can convert an idea into a successful venture. In this case the idea is
very creative and has a ready market in the country however, a proper business model shall be in
place to ensure that the idea is materialized properly to achieve desired business objectives in the
future. A brief discussion on the business model is explained here (Indelicato, 2014).
Stream of revenue:

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THINK BIG
The revenue shall come from selling of the software and program to the engineers, companies in
construction business, Government, universities and other parties. The software and program will
be updated at regular intervals to continue generating revenue from sale of different versions of
the software.
Partnering government:
The business idea shall be made into a big venture by partnering the local governments,
engineers, construction companies and other institutes in the country. This will help the idea to
grow to generate significant revenue in the future.
Business activities:
Developing the software and selling it in the market is the main business activities of the
imaginary company. In addition the company shall periodically update the software and
introduce new versions in the market to keep the flow of revenue coming.
3. The problems and solutions:
Identifying the problems to the business idea is essential to devise appropriate solutions to these
problems to implement the business idea successfully. The expected problems and relevant
solutions to the idea are mentioned below.
To prepare a market for the product:
Though there is an active market for the proposed software and program however, it is not easy
for a new business to penetrate the market and start selling its products. Thus, the company must
use aggressive marketing to familiarize its product in the market to prepare the market for its
product (de Nooij, Baarsma, Bloemhof, Slootweg & Dijk, 2016).