Airtasker Business Model Analysis

This assignment analyzes Airtasker's business model using the Business Model Canvas framework. It examines key aspects such as value proposition, customer segments, channels, revenue streams, key activities, resources, partnerships, cost structure, and competitive advantage. The analysis also considers risk mitigation strategies, employee training and development, performance evaluation, and future recommendations for growth and international expansion.

Running head: THINKING BIG IN MANAGEMENT
Business report on Airtasker
Name of the student:
Name of the university:
Author note:

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THINKING BIG IN MANAGEMENT
Executive summary
Every company and organization wish to achieve success. However, adopting proper
management techniques fulfills this dream. For this, the managers need to take special care of the
performance of the employees. This can be done through the means of providing safe and
comfortable workplace for getting corporate minds towards achieving efficiency in business
operations. All these aspects seem true even for the Airtasker Company, which the assignment
refers. Business model canvas proves effective in terms of evaluating the current business
practices and making the necessary changes for upgrading the standards and quality. Self-
reflection towards the business alterations is the confidence of the staffs in terms of justifying
their roles in terms of professional development.

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Table of contents
Introduction......................................................................................................................................3
Business model canvas for Airtasker...............................................................................................3
Key relationship between the building blocks of business model canvas.......................................4
Critical success factors, which helped Airtasker to achieve sustainable growth.............................4
Evaluation of the factors, which can cause downside risk..............................................................5
Self-reflection on the changes to the business.................................................................................7
Conclusion and recommendations...................................................................................................8
References and bibliography.........................................................................................................10

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Introduction
With its headquarters in Sydney, Airtasker was founded in 2012 by the collaborative idea
of Australian entrepreneurs Tim Fung and Jonathan Lui. As a matter of specification, the
company enables the users to outsource tasks related to mobile and marketing (Airtasker.com,
2018). After the users describe the task, a budget is set, allowing the community members to
complete the task. Following the footsteps of the Tim Fung and Jonathan Lui has assisted 120
employees to take the sales revenue of the company to $3.5 million AUD. Seeking innovation in
the business has acted as an agent for the company to reach 1,700,000 users. Thirst for success
proved effective in terms of raising the revenue to AUD $1.5 million immediately after the
launch (Airtasker.com, 2018).
Business model canvas for Airtasker
Key
partners
TaskBox,
CareerOn
e
Key
resources
Latest
design IT
systems
Key
activities
Bidding
Value
proposition
s
High rated
insurance
Customer
relationship
Social media
Channels
Website
surfing
Customer
segments
Unemployed
youths searching
for jobs
Cost structure
Premium pricing method
Revenue streams
Offers, schemes and discounts

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Key relationship between the building blocks of business model canvas
Partnership with the TaskBox and CareerOne helps Airtasker to reach to large number of
customers. Surfing the website makes the personnel aware of the users and the tasks, which they
wish to complete. Promise of high rated insurance is an indication towards the achievement of
loyalty, trust and dependence from the customers (Besteiro, Pinto & Novaski, 2015). Offers,
schemes and discounts on the tasks enable the personnel to increase the trafficking of the
audience towards the brand image. From this lot, the personnel pick out the unemployed youth
for enhancing their employment. Bidding is the main activity carried out by the personnel in
terms of valuing the purchasing power of the users (Airtasker.com, 2018). Although premium-
pricing method is used, however, the users are provided with the opportunity to review the tasks
prior to finalizing the task to be completed. Offers, schemes and discounts are awarded on
certain tasks for luring the users as well as the workers (Chang, 2016). Positive response
escalates the sales revenue of the company along with the profit margin. Making effective and
judicious use of the latest design IT systems enhances the stability in the relationship with the
customers (Airtasker.com, 2018).
Critical success factors, which helped Airtasker to achieve sustainable growth
Free posting of the tasks added to the stock of customers for Airtasker. This reflects the
consciousness of the personnel towards the specific needs, demands and requirements of the
stakeholders and shareholders (Doppelt, 2017). Along with this, allowing the users to review the
offers on the tasks is valuation towards the purchasing power of the customers (Airtasker.com,
2018). Allotment of the right person for getting the work done has enabled the staffs to execute
the business activities in an efficient and effective manner (Gamble & Thompson, 2014).

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Top rated insurance is one of the other aspects relating to the achievement of growth.
Prevention of the third party interference ensures the safety and security of the users. Following
the guidelines of CGU Insurance proved effective in terms of averting the instances of personal
injury or property damage during execution of the tasks. Making the payment process secure has
eased the burden of the users in terms of outsourcing more tasks (Goetsch & Davis, 2014).
Taking into consideration Airtasker Pay has stabilized the financial parameter of the company.
The decision of the users matters the most as compared to the payment (Airtasker.com, 2018).
Creation of jobs has enhanced the employment of the youths. Usage of social media has
resulted in the creation of over $215 million jobs. Availability of $15.40 jobs per month has
enhanced the trafficking of the audience towards the brand image. Getting employed in Airtasker
has provided job satisfaction to the staffs. This is due to a stable income, which helps them in
their survival strategies (Gollenia, 2016).
Evaluation of the factors, which can cause downside risk
Risks are an inseperable part of the business in companies and organizations. Risks vary
in their intensity, possessing flexibility to add vulnerability to the market position. Financial risks
deprive the personnel from fulfilling the specific needs and preferences of the customers
(Maylor, Blackmon & Huemann, 2016). This segment sheds light on the factors, which can
cause downside risk for Airtasker in terms of their business (Airtasker.com, 2018).
The nature of business operations in Airtasker is online. Therefore, the biggest risk is
cyber crime. Non-compliance to the CGU guidelines can result in utter loss. Negligence in
monitoring the performance of the staffs is also a risk in terms of ensuring the security and safety

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of the users. Along with this, delay in repayment of the loans can strain the relationship between
the company and the stakeholders (Parris et al., 2016).
If the users do not get access to the websites, it is a loss for the company in terms of
achieving high revenue and profit margin. Negligence of the personnel towards this issue is a
risk, as it would add vulnerability in the market position of the company. If the personnel are not
conscious towards the installation of the security software in the profile of the users is also a risk
(Airtasker.com, 2018). This is in terms of shredding off the responsibilities towards ensuring the
wellbeing of the customers. This attitude puts the employment of the personnel at risk.
Defective systems stall the productivity of the company. This is an issue in times of
completing the projects. The defective systems disrupt the process of transmission of orders from
the customers to the personnel (Rosemann & Brocke, 2015). This disruption results in the
improper completion of the tasks, compelling the personnel to receive complaints from the
customers. The major drive behind this is the lack of planning, which results in the failure
towards completion of the tasks within the stipulated time and the terms and conditions (Weiss,
2014).
Elongated process of outsourcing the tasks makes the process complicated for the users.
If the systems takes too long for providing appropriate workers to complete the tasks, then it can
be the intervention of the hackers or malfunctioning due to virus attacks (Airtasker.com, 2018).
This is because of the absence of privacy cookies and policies, resulting in the loss of users’
personal data and information (Wheelen et al., 2017).

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Self-reflection on the changes to the business
If the Airtasker business were mine, first, I would have created plans. This planning
would have helped me to organize the tasks according to their priority. In this, I would have
involved the board of directors, stakeholders and the shareholders. This would have proved
beneficial in terms of gaining an insight into their approach towards the developed plans. After
this, I would have sent a draft to the higher authorities regarding the developed plans and
strategies for gaining their approval towards the plans.
After gaining the approval from the higher authorities, I would have constructed a team,
which is strong and flexible for carrying out the assigned duties and responsibilities. For this, I
would have considered Tuckman’s stages of team development. This consideration would have
assisted in estimating the progress. After the creation of the team, I would have adopted equal
distribution of tasks to the team members. Prior to this, I would have appointed a team leader,
who would be responsible for managing the performance of the team members.
Before beginning the tasks, I would have provided training sessions to both the team
leaders and the members, briefing the project and their roles towards making the project
successful. These sessions would have enriched their preconceived skills, expertise and
knowledge regarding management. I would have taken post-training tests for assessing the
capability of the members towards making practical application of the learnt skills in executing
the workplace operations. This assessment would also be crucial for me in terms of appraising
the performance of the team leaders as well as the members.
I would organize counseling sessions with the employees in order to see if they are facing
any problems while carrying out the assigned duties and responsibilities. This activity would

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enhance the stability in our relationship. I think organizing discussion forums would provide the
employees with a platform to voice out their opinion regarding the workplace issues. This type of
attitude would reflect my concern towards providing a safe and comfortable workplace to the
employees.
In order to provide job security, I would have introduced security policies. Within this, if
the employees face any kind of accident or injury in the workplace, the company will bear the
charge of medicines, hospitals and treatment. In return, a small amount would be deducted from
the employees’ salary. Along with this, I would take feedbacks from them regarding improving
the standards and quality of the business. This would help in achieving infrastructural
development, which is an agent in terms of attracting the customers.
Evaluation would be an important part of my daily activities. This would help me to
identify the drawbacks within the ways and means for carrying out the business activities. I
would maintain consistency in evaluating the effectiveness of the exposed performance in terms
of the identified goals and objectives for upgrading the standards and quality of business.
Conclusion and recommendations
This assignment proves successful in providing an insight into the current business
practices adopted by Airtasker. The business model canvas acts as a summary for the business
activities carried out by the company for enhancing the productivity. collaboration is the main
aspect followed by Airtasker for achieving positive outcomes in the business. Herein lays the
correlation with the heading “relationship between the nine building blocks of the business
model canvas”. Risk mitigation helps the personnel in achieving trust, loyalty and dependence
from the customers. Strategies and policies need to be developed by the managers for assuring

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the customers that their investments would be valued. Training would be crucial in terms of
upgrading the preconceived skills, knowledge and expertise regarding management. Evaluation
would bring to the forefront the major drawbacks in the business practices. Maintaining
consistency in the execution of evaluation would be a cornerstone in penetrating into the
international markets.

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References and bibliography
Airtasker.com (2018), Get more done, Retrieved 25th March, 2018 from
https://www.airtasker.com/
Besteiro, E. N. C., Pinto, J. D., & Novaski, O. (2015). Success factors in project
management. Business Management Dynamics, 4(9), 19-34.
Chang, J. F. (2016). Business process management systems: strategy and implementation. CRC
Press.
Doppelt, B. (2017). Leading change toward sustainability: A change-management guide for
business, government and civil society. Routledge.
Gamble, J., & Thompson, A. A. (2014). Essentials of strategic management. Irwin Mcgraw-Hill.
Goetsch, D. L., & Davis, S. B. (2014). Quality management for organizational excellence. Upper
Saddle River, NJ: pearson.
Gollenia, L. A. (2016). Business transformation management methodology. Routledge.
Maylor, H., Blackmon, K., & Huemann, M. (2016). Researching business and management.
Palgrave.
Parris, D. L., Dapko, J. L., Arnold, R. W., & Arnold, D. (2016). Exploring transparency: a new
framework for responsible business management. Management Decision, 54(1), 222-247.

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Rosemann, M., & vom Brocke, J. (2015). The six core elements of business process
management. In Handbook on business process management 1 (pp. 105-122). Springer
Berlin Heidelberg.
Weiss, J. W. (2014). Business ethics: A stakeholder and issues management approach. Berrett-
Koehler Publishers.
Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2017). Strategic management
and business policy. pearson.