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Managing Strategic Capabilities for Fusion Corporation

   

Added on  2020-09-27

10 Pages3754 Words268 Views
Leadership ManagementMarketingDesign and CreativityLanguages and Culture
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Thoa VuS3634643Assignment 2MANAGEMENT IN PRACTICE
Managing Strategic Capabilities for Fusion Corporation_1

Table of ContentsIntroduction..........................................................................................................................................2Research Question..............................................................................................................................2Managing Strategic Capabilities...................................................................................................2Strengths and Limitations................................................................................................................5Applicability and Recommendations............................................................................................5Conclusion..............................................................................................................................................6Appendix.................................................................................................................................................7References..............................................................................................................................................81
Managing Strategic Capabilities for Fusion Corporation_2

IntroductionKeep working on the last assignment about diagnosing Fusion management issue, it is goingto go more deeply in the way how to solve those problems. Firstly, it is necessary torephrase the problems which are relevant to the chosen management challenges. Next, it isable to review the literature which is business strategic capabilities as an evidence forrecommendations. Besides using appropriate theories and frameworks, it is vital to point outits strengths and weaknesses to clarify the successful possibility. Next step is going toexplain why Fusion should consider applying these recommendations. In the firstassignment, it is clear that Fusion is confronting the challenge of integrating culture andsystem into one, so they need to find out strategies that help them build signature corporateculture based on Strategic Capabilities (including employee skills as well). In the appendix, itis going to illustrate some of my own reflection on the last assignment.Research QuestionA research question is necessary to help readers feel clear and motivated about what theyare finding in the paper (Mattick 2018). A good research question should be narrow andprecise about the management challenge which Fusion is facing and the strategies in theresearch (Bryman & Bell 2011). As a result, it is possible to point out Fusion's mostsignificant challenge and give out some recommendations to solve problems. The researchquestion in this assignment should be: How can Fusion appropriately integrate culture andsystematic under a unified entity by researching strategic capabilities method? Managing Strategic Capabilities Firstly, strategic capabilities are defined as the resources and competencies which arebeneficial for the company to develop and compete with their components (Ansoff 1979). It isasserted that a valuable strategic capability can create competitive advantages which satisfycustomers in a large scale (Wattenbergh 2014). In terms of the theory, resources are bothtangible and intangible assets which are available to be used by the organization, such as:human resources, financial - visible benefits; patent, brand image - invisible value (Amit &Schoemaker 1993). Meanwhile, competencies are viewed as the ability of those assets to beused effectively for the industry, customers’ satisfaction and rarity in imitating, for example:skills, ability and adaptability (Prahalad & Hamel 1990). In general, strategic capabilities isclassified into three categories: distinctive, threshold and redundant, whose definitions willbe presented in the table below: 2
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