Challenges Faced by Hospitality Industry in Consumer Satisfaction in Marketing: A Case Study of Hilton Hotel

CHALLENGES FACED BY HOSPITALITY
INDUSTRY IN CONSUMER SATISFACTION IN
MARKETING: A CASE STUDY OF HILTON
HOTEL.

INTRODUCTION
Aim
 To identify challenges faced by Hospitality industry in Consumer satisfaction: A case
study of Hilton Hotel.
Objectives
Research objectives are:
 To evaluate marketing techniques used by Hospitality industry for consumer
satisfaction
 To analyse challenges faced by Hospitality industry in consumer satisfaction in
marketing
 To recommend ways to increase consumer satisfaction in hospitality industry in terms
of marketing

Theme 1: Quality of the service provided to the customers
Question 1: Are you satisfied with quality of the service which is provided to the
customers?
Options Frequency
Extremely satisfied 10
Satisfied 9
Average 6
Dissatisfied 3
Strongly dissatisfied 2
Total 30
0
2
4
6
8
10 Extremely
satisfied
Satisfied
Average
Dissatisfied
Strongly
dissatisfied
FINDINGS AND ANALYSIS
0
2
4
6
8
10 Extremely
satisfied
Satisfied
Average
Dissatisfied
Strongly
dissatisfied

Theme 2: Marketing technique is used by Hilton
Question 2: What kind of marketing technique is used by Hilton?
Options Frequency
Traditional marketing 16
Digital marketing 4
Advertisement marketing 6
Internet marketing 4
Total 30
0
2
4
6
8
10
12
14
16 Traditional
marketing
Digital
marketing
Advertisement
marketing
Internet
marketing
0
2
4
6
8
10
12
14
16 Traditional
marketing
Digital
marketing
Advertisement
marketing
Internet
marketing