Threats for Contemporary Organisation

Running head: SUSTAINABLE MARKETING
Sustainable Marketing
[McDonald’s]
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SUSTAINABLE MARKETING1
Executive Summary
The report aimed to identify the challenges faced by contemporary organizations about
sustainable marketing. As found in the study, sustainable marketing will require striking a
balance between benefits delivered to the stakeholders, and avoiding restrictions to occur on part
of liquidity and diversification for a firm. McDonald’s as found in the study now struggles in
terms of delivering value to its customers and shareholders. McDonald’s scuffles to satisfy its
customer needs in the US, Latin America and Japan due to the increasing demand for regional
foods. The fall in revenue is creating a challenge for McDonald's to keep its investors satisfied
with their returns.

SUSTAINABLE MARKETING2
Table of Contents
INTRODUCTION...........................................................................................................................3
BODY..............................................................................................................................................3
The Challenge of Sustainability for Marketing in 21st Century Organisations..........................3
Appraising Stakeholder Relationships for McDonald’s..............................................................6
How consumerism has been impacting its ability to delivering widespread value over time?...7
Consumerism in the context of McDonald’s...........................................................................8
CONCLUSION and RECOMMENDATION.................................................................................9
REFERENCES..............................................................................................................................11

SUSTAINABLE MARKETING3
INTRODUCTION
Sustainable marketing is dealing with practices that focus on investing in social and
environmental related marketing strategy. Sustainable marketing is done to make consumers
realize that they and their coming generations are important. There exist a noticeable relationship
between sustainable marketing and its stakeholders as they get impacted by practices adopted to
facilitate the process (Katrandjiev 2016). The report investigates the challenges of sustainable
marketing for 21st-century organizations. It identifies the contextual involvement of stakeholders
in the McDonald’s approach to sustainable marketing. Moreover, the impact of consumerism on
the McDonald’s ability to deliver the value will also be discussed.
BODY
The section discusses the challenges faced by 21st-century organizations for practicing
sustainable marketing. The discussion should help to figure out what best can be done to manage
it effectively. The section progresses with a description of how McDonald’s stakeholders are
involved in its sustainable marketing practices. This description should help identify the extent to
which its stakeholders influence its marketing practices. It also assesses the impact of
consumerism on McDonald’s ability to deliver value to its stakeholders over time.
The Challenge of Sustainability for Marketing in 21st Century Organisations
Sustainable marketing can be considered as an art of handling criticism for the negative
societal and environmental impact of a business, and management of strategies to be applied to