Three Factor Opportunity Plan

Three factor opportunity plan 0
Three factor
opportunity plan
Student’s Name
6/20/2019

Three factor opportunity plan 1
Introduction
Delivering positive customer experience is crucial for developing loyal customers to
the brand and creating awareness among the potential customers. It will help the brand in
increasing its brand recognition and advancing the revenues of the company. It helps in
gaining a competitive advantage and sustains the business in the complex business
environment (Lemon & Verhoef, 2016).
The Meat & Wine Co. provides personalized service and the dynamic dining
experience that equally focuses on African heritage and unique Australian surroundings. It
serves high-quality products and pairs with Australia’s unique wines co. to deliver great taste
to its customers and enhance the customer experience (The Meat&Wine Co.com, 2019). It
considers culture and people as the greatest asset and includes passion, respect, and humility
as part of their culture. From the store layouts to the food provided focus on delivering
personalizing experience (Goodman, 2019).
According to the market survey, it was analyzed that the brand has the opportunity of
expanding its customer base by adding the variety to the menu, providing benefits through
the loyalty program and gift cards. These strategies will help the business in advancing its
growth opportunities and creating high brand awareness. It will help in increasing the
customer base and generating revenues for the brand (Homburg, Jozic& Kuehnl, 2017).
The further paragraphs of the report will provide a detailed analysis of the three
factors that will provide the opportunity for growth and will include the recommendations to
attract more customers. It will also cover the opportunity plan and the issues faced in
analyzing the opportunity factor.

Three factor opportunity plan 2
Three-Factor Opportunity Plan
Considering the opportunities in the business environment and the changes in the
tastes and the preferences of the customers it is analyzed that three factors that will help The
Meat & Wine Co. to increase its customer base are a la carte menu, gift cards, and loyalty
program.
A La Carte Menu
It is analyzed that the hotels in Australia provide the option of A La carte menu under
which it provides a diverse range of product under different prices. The development of the A
la Carte menu will help in increasing the revenue by putting the best dishes at higher prices
and covering the cost of the business. It is analyzed that putting the A La Carte menu will
allow the company to attract the customers and increase the sales to 22% (The Meat&Wine
Co.com, 2019).
(The Meat&Wine Co.com, 2019)

Three factor opportunity plan 3
Project
Overview
Product
Overview
Competitor
Analysis
Buying Center Opportunity
Assessment
Development of
the A La Carte
menu will help
in increasing
sales to 22% and
cover the cost
expenditures of
the brand.
The menu will
focus upon
charging the
high price for
special dishes of
company and
introducing
custom dishes
that will help in
retaining
customers.
The Meat &
Wine Co. must
focus on adding
more dishes to
its menu to
make it
attractive and in
turn achieve
brand loyalty.
(Wood et al,
2018).
The A la Carte
menu will cover
its custom
dishes and
flavours of a
different culture.
The price ranges
will be high to
medium.
A La Carte
menu provides
the detail of the
products offered
by the brand and
also covers the
prices of each
product.
The main
competitors of
the brand are
Shangri-La,
ARIA Sydney
restaurant.
These hotels
provide A La
Carte menu
covering a wide
range of product
and the Wines
offered by the
brand.
The ARIA
Sydney designs
its A La Carte
menu based
upon the
seasonality that
allows attracting
customers and
fulfils
diversifying
needs (Wood et
al, 2018).
It is analyzed
that the
customers make
the decision
based upon the
flavours and the
price of the
product.
The people in
Australia
focuses on high-
quality food and
willing to pay
high if the food
is of high
quality and had
flavours in it.
Therefore
adding custom
dishes to the
menu will
provide the
opportunity.
(Pansari &
Kumar, 2017).
Adding more
dishes to the A
La Carte menu
and charging the
prices
accordingly will
provide the
opportunity to
increase the
sales of the
brand.
The addition of
the customized
dishes will help
in attracting
more customers
and converting
the strategy into
a successful
business
opportunity.
It is analyzed that Sydney is considered as a famous tourist spot and is famous for its
wine festival. This creates the opportunity for The Meat & Wine Co. to increase its menu and
add the option of the custom dishes to deliver personalize the experience that uniquely blends
the tastes of different culture and ensures delivering high-quality food products. Adding more
dishes to the menu will help to charge high prices for the skimmed products and adding