Three Year Strategy of Chandler Healthcare: A Patient-Centric Approach

This report outlines a comprehensive three-year strategy for Chandler Healthcare, a new healthcare facility aiming to provide high-quality services to the aged population and surrounding suburbs. The strategy emphasizes a patient-centric approach, focusing on customer needs, staff engagement, and strategic evaluation. It details the company's vision, mission, and strategic goals, including the development of integrated service lines, operational excellence, and community partnerships. The report also explores the importance of stakeholder engagement, both internal and external, and outlines strategies for effective communication and staff participation in the strategic planning process.

Assessment 2: Development of an organizational strategy
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Contents
Three year strategy of Chandler Healthcare.................................................................................................3
Introduction.............................................................................................................................................3
Vision Statement.....................................................................................................................................3
Mission statement....................................................................................................................................3
Set of strategic goals...............................................................................................................................3
The framework of Chandler Health Care.....................................................................................................4
Establishing needs of customers and patients..........................................................................................4
Internal and external stakeholders of the company..................................................................................4
Engaging staff in strategy creation..........................................................................................................4
Communicating the strategies to the staff of the company......................................................................5
Strategic Evaluation................................................................................................................................5
References...................................................................................................................................................6
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Three year strategy of Chandler Healthcare
Introduction
In this segment of the report the researcher has laid emphasis on the development of the organizational strategy of
the company. The main aim of this strategy is to provide facilities to aged people and also address the needs of
surrounding suburb population. The opening of Chandler Healthcare is planned in the next six months.
Motto: Provision of best in quality and feasible services.
Vision Statement
The vision of the company is to contribute towards university-wide diversity by undertaking a patient centred
approach. The main vision is to give positive benefits to the patients, families and employees alike.
Mission statement
 To grow and develop as one of the leading healthcare providers in Australia.
 To ensure best practices in the industry and maximize the benefit of consumers.
 To make sure that the diversity is protected and ethical business is conducted.
Set of strategic goals
1. The main strategy would be to develop and adopt a patient-centric approach and provide patients with best
in class experience.
2. Another goal of the Chandler Healthcare would be to enable leadership and staff to be the main
ambassadors of the patient-centered approach
3. The company also aims at the development of integrated service lines and position in order to ensure
sustainable growth in the next three years.
4. The company also aims at enabling the growth of service line by keeping the main focus on operational
excellence.
5. Chandler Healthcare will also be emphasizing the improvement in support service line and ambulatory
growth goals. This will be done by improving access to specialists and partnering with the community
physicians.
6. Another goal of the company would be to develop the products and services by creating economies of scale
such that the end cost of the product may be reduced.
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The framework of Chandler Health Care
This segment of the report will critically explain the framework of the company in which various elements to
identify operations of the company would be covered.
Establishing needs of customers and patients
Improving the experience of the consumers and addressing their needs is one of the major tasks that is required to be
effectively completed by the organization. In order to meet these needs in an enhanced manner, there are some steps
that would be ensured by the company. These have been stated below as follows:
 Chandler Healthcare would strive hard to make sure that the service is provided according to the schedule
of the customer and not according to the convenience of the institution.
 The company will also make sure that the operations are being conducted in a systematic manner and the
employees are effectively trained such that the customer satisfaction is guaranteed.
 The main aim of the company would be to emphasise on providing best quality services and not worrying
about the profits.
 The company will also keep is focus on the blame-free environment with improved transparency
(Fortenberry & McGoldrick, 2016).
Internal and external stakeholders of the company
Stakeholders of the company can be defined as the individuals that have something to gain or lose from the
operations of the company. It is important for the Chandler Healthcare to identify and meet the needs of the
stakeholders of the company. In order to identify the important stakeholders the technique of stakeholder analysis
has been taken into consideration by the company. In the Chandler healthcare there are various internal and external
stakeholders which have been stated below as follows:
Internal Stakeholders External Stakeholders
 Director of Public Health
 Director of Nursing
 Public Health Strategists
 Trustees
 Board committee members
 Local Authority/council
 Acute trusts
 Patients
 Customers
 Suppliers
Engaging staff in strategy creation
The staffs are one of the most important assets of an organisation and this is not only in the healthcare industry but
in all other industries as well. Staff engagement in creating the strategy of the company is a complex step with many
lucrative advantages as well. In order to engage the staff of company with its strategies, Chandler Healthcare should
follow the steps stated below:
 Respect the employees and engage them in strategic planning process.
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 Engage in conversations with them about their strategic contributions.
 Have a faith in the ability of the employees and irrespective of their position, consider their ideas and
suggestions (Jackson et. al., 2017).
These are the main strategies that would be taken into consideration by Chandler Healthcare to ensure employee and
staff participation in strategic planning.
Communicating the strategies to the staff of the company
Effective communicating with the employees of the company required efforts, perseverance, thoughtfulness and
strategies. It is important for the company to communicate the main goals and strategies with the employees such
that the employees might be able to work in accordance with the plans of the company and help in achievement of
organisational goals. Stated below are strategies which would be used by Chandler Healthcare to communicate
strategies with the staff:
 Weekly correspondence of the mission and vision of the company would be sent to the staff.
 Company will make sure that a comfortable environment is built such that staff might be able to share their
opinions and views on various processes.
 Company will also conduct meetings on a monthly basis.
 Leadership conferences would help to motivate employees and share the views of the company (Jones,
2017).
Strategic Evaluation
It has been identified that it is crucial for the company to make sure that the strategies that have been imposed are
working as per the expectations of the company. In order to ensure this, it is important for the managers and the
CEO of the organisation to ensure that there are no loopholes in the strategy which calls for continuous evaluation.
There are various considerations to keep in mind while evaluating the strategy for Chandler Healthcare. These have
been stated below as follows:
 Ensure that vision of company connects with vision.
 Ensure that the plan is realistic and achievable in nature.
 Make sure that the plan is balances in nature and all the activities in the company are integrated with each
other.
 The strategic plan documentation should be complete and clear (Kernbach et. al., 2015).
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References
 Fortenberry Jr, J. L., & McGoldrick, P. J. (2016). Internal marketing: A pathway for healthcare facilities to
improve the patient experience. International Journal of Healthcare Management, 9(1), 28-33.
 Jackson, D., Rowbottom, D., Ferns, S., & McLaren, D. (2017). Employer understanding of Work-
Integrated Learning and the challenges of engaging in work placement opportunities. Studies in Continuing
Education, 39(1), 35-51.
 Jones, P. (2017). Communicating strategy. Gower.
 Kernbach, S., Eppler, M. J., & Bresciani, S. (2015). The use of visualization in the communication of
business strategies: An experimental evaluation. International Journal of Business Communication, 52(2),
164-187.
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