Strategies for Tim Hortons Restaurant: Market, Segmentation, and Implementation

I N T E R N AT I O N A L B U S I N E S S
S T U D E N T ’ S N A M E
U N I V E R S I T Y
C O U R S E
D AT E

Strategy
Strategy means planning and allocating resources for a plan with an aim of achieving a certain goal which
is either long term or short term (Gordon, 2018). Tim Hortons Restaurant has strategies to be implemented
in the business. The following are current strategies of the Tim Hortons towards the market specifically
restaurant industry. This is to operate an action plan of introducing vending machine for self-serving, to
have air miles partnership and pursue tea market. All these strategies are supported by internal and external
analysis done by Tim Hortons Restaurant (McCamley and Gilmore, 2018).
Strategic alternatives will be towards the product branding, like the change of the company logo and the
style of packaging the product. This aims to attract more customers in the marketplace.

Market and segmented to serve
Tim Hortons will serve Canadians in the snacks and coffee industry as its market share. The Restaurant is ready to
service all Canadians as the selected market with their product.
Value proposition and new product
The Tim Hortons Restaurant will provide efficient and faster services to the customer. Good value in pricing is also
available together with a quality menu of the products. This helps the customer to be more attractive and like the
company’s’ product more (Spasojevic and Spasojevic, 2018).