Tourism and Hospitality Operations Management: A Case Study of Tinjure-Milke-Jaljale Conservation Area in Nepal

Tourism and hospitality operations management

Running Head: Report
Contents
Introduction.................................................................................................................. 2
Tourist visitation analysis...............................................................................................2
Destination attractiveness...............................................................................................3
Issue analysis................................................................................................................ 4
Impact on the host community........................................................................................7
Policy implications for sustainable tourism outcomes........................................................9
References.................................................................................................................. 10
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Running Head: Report
Introduction
This assignment includes the development of a case study for the Tinjure-Milke-Jaljale
(TMJ) conservation area in Nepal. The information about this tourist destination is gathered
through various secondary sources and the relevant academic literature for analysing the
tourist visitation patterns and for understanding the USP of this conservation area that makes
it attractive for the tourists. Some of the issues related to the development of the destination
and tourism in the area are discussed and analyse along with the impact that the tourist
activity has on the host community of this region. The policy implications which will allow
TMJ to achieve sustainable tourism outcomes are also included in this report. This report
includes a detailed analysis of TMJ as an international tourism destination and the various
factors and issues faced by it by contrasting them to the relevant theories and academic
frameworks (Shrestha, 2009).
Tourist visitation analysis
TMJ Rhododendron Conservation area of the Sankhuwasabha, Taplejung, and Tehrathum
districts, has more than 25 species of rhododendron and is located in the Eastern part of
Nepal. It has extensive rhododendron forests and is spread over an area of about 525 Km sq.
in the Tehrathum, Sankhuwasabha, and Taplejung districts. Every year TMJ records about
5000 visitors from all parts of the country and even from the various International locations.
It is a popular tourist destination which is common amongst the people coming for
mountaineering, rafting and trekking. The various trails across the area help in connecting
TMJ to various other tourist sites in Nepal. The Spectacular natural landscape of TMJ also
attracts ecotourism and people having interest in the study of physical and biodiversity also
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Running Head: Report
constitute a major part of the total tourists visiting this region (Tourism, 2018). Some of the
major international locations from where the people come to visit CMJ include Europe, India,
America and Australia. The local tourists are also among the common visitors and some other
domestic locations from where people regularly visit TMJ are Jhapa, Biratnagar and Dharan.
In addition to the rhododendron forest, TMJ is also the house for various endangered species
of birds and other wildlife. People interested in the study of the wild life are also among the
regular visitor of TMJ. This place also invites the tourists because of the numerous medicinal
and aromatic plants found in the forest and the leisure travelers visit TMJ to see the
panoramic views of the mountain ranges of Himalayas. Kumbakarna, Makalu and the
Kanchenjunga can be viewed in their full glory from TMJ and it also acts as a connecting
corridor for the Kanchenjunga Conservation Area and the Makalu-Barun National Park
which are also very popular tourist destinations.
Destination attractiveness
The TMJ area is an attractive tourist destination since it is strategically located between the
Kanchenjunga Conservation Area and the Makalu-Barun National Park. Both of these are
fairly popular among the tourists coming to Nepal for trekking, mountaineering and river
rafting. It is also one of the most popular eco-regions of the world located in the Eastern
Himalayan Alpine Grasslands having a dense and diverse broadleaf and shrubs forest. Having
more than 250 plant species which includes 9 endangered species, 14 species under the threat
of extinction and 17 endemic species, it is of much interest to the people interested in
studying biodiversity (Bhandari, et al., 2013). The rhododendron conservation area houses
more than 25 species of rhododendron and provides opportunities to the scientists carrying
out research on the rhododendron watersheds, link between the lowlands and highlands,
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