Business Communication for Myer Holdings Ltd

Title: Business Communication
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Introduction
Business Communication is an aspect which is
utilized to fulfil the goals of an organization.
With the help of this medium, an organization
informs the targeted customers about its
policies, rules, and regulations (Knight, 2013).
With the help of effective business
communication, an organization can establish
strong goodwill. In this assignment, the main

Company’s Background
Myer Holdings Limited is Australia’s one of the
biggest department store organization. The
company has more than 60 retail stores in
different locations across Australia. The
organization offers products catering to the
different needs of the diverse audience from
women to men to children. The organization
subsidiaries include Myer Pty Ltd, Myer Group

Problem Statement
Some of the reasons behind the
turbulent position of the organization in
the market are –
Increasing
reduction in the
sales revenue of
the organization.
According to the
2019 reports, the
sales revenue of
the organization is
down by 2.8%.
The decrease in
the sales revenue
is due to the
reduction in the
store's sales,
which is now down
by 2.3%.
The final cause of this
turbulent phase is due
to the increasing debt
of the organization.
Myer Holdings Limited
has a debt of $95.4
million and the
organization’s net
debt is down by
approximately $57
million (Richardson,
2019).