Importance of Research on Attitude Change

Added on - Oct 2019

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TitleMake sure you give a title for the lab report. The title should be between 10 and 15wordsInclude IVs and DVCentered horizontally on upper half of pageAbstractThe Abstract should not contain any information that is not included in the actualpaper.Moreover, information in the Abstract should be consistent with information that isincluded in the body of the report.Abstracts should be concise, specific, and self-explanatoryBetween 120 and 250 wordsIntroductionDo not start the introduction with a description of your study. Go from general tospecific.The introduction should be approximately 500-600 wordsOnly include research and theories that are relevant to your own study.There is no need to justify the importance of research on attitude change. Instead, justify theimportance of studying attitude change of your topic (e.g., healthy eating). Or justify theresearch by identifying a gap in the literatureInclude a greater depth of discussion of relevant theories and research (the IV’s, ELM) –be evaluative rather than descriptiveEnsure that your hypotheses are clear. Your hypothesis could be in describing a maineffect (of the IVs – communicator expertise / message sidedness) OR predicting aninteraction between these variables – for example, that the expert message will havemore influence when presented in a two sided message.When referring to your study, refer to it as the ‘present study’.Please use paragraphs to write the introductionDo not state the null hypothesis in the introduction. You can assume that the readerknows what a null hypothesis is and is aware that you have one.Sometimes information was presented in the Introduction but was not referencedDo not use secondary referencesDon’t include the title of books in the introduction
MethodOverall errors made in this section were:Use the term ‘Method’ not ‘Methodology’Place the content in the right placeoe.g., some students placed the type of the analysis in the Design- this goes inthe Results section;odo not provide examples of items in the procedure section- this goes in theMaterials section;osome students discussed the assumptions of the ANOVA in the Methodsection- this goes in the Results sectionDivide Method into its sub-sections:MethodDesignParticipantsMaterialsProcedureDesign:In this sub-section you need to state:The type of design you used (between subjects)The independent variables including the conditions you selected to represent differentlevels of the IV: e.g.,expertise (non-expert, expert) and message (one-sided, two-sided). Do not call the IV’s, IV1 and IV2 in the lab report or in your SPSS files.oAll the meaningful names that other students have given them are fine, so forexample some have called the first IV professional/communicator type etc andIV2 bias/message argument/message type etc.The dependent variable including details of the units of measurement used. e.g.,attitude towards healthy-eating, which was measured using a seven-point semanticdifferential scale (SDS) or a seven point Likert scale. Please give a reference for thescale used.How many groups were there? (4: one-sided message from an expert, one-sidedmessage from a non-expert, two-sided message from an expert, two-sided messagefrom a non-expert)
Errors that people made in this subsection:There were not 4 IVsDo not mention ANOVA at all – this goes in the Results sectionYou do not need Tables for participants’ allocation to conditionsEnsure IVs are understood and labelled correctly (e.g. argument type, communicatorexpertise).Provide details of the response format for the dependent variableUse more meaningful terms when describing groups and conditions. For example somestudents have called them condition 1, condition 2 etc. This is vague.Ensure to mention that participants were randomly assigned to groups (somespecified participants were allocated to condition according to the time that theyparticipated in the study)A lot of people have spelt Likert incorrectly – proof read your workThis final point is not necessarily an error, it has more to do with style, butyou need to use this type of style :Half the participants were read the wordsaloud, and half were presented with the words singly on a computer screen. Halfthe participants in each modality group, were tested in the morning, and halfwere tested in the evening. This was followed by a three minute distractor task,after which all participants were given five minutes to freely recall as many of thewords as they could.’If you can do not directly stated the IV and DV. Again this is not an error, but in order to gettop marks, you need to emulate published work.ParticipantsDo not use too many words on the Participants sub-sectionOnly include demographic information such as age and gender if it was important toyour study or if you are going to mention it in the Discussion (one group that I havespoken to were thinking of discussing age as a factor as to why their results were allnon-sig- however this is because their topic might have been specific to age factors).Furthermore, do not say demographics were not collected, e.g., someone put’Theparticipants’ demographics were not necessary and so were not collected.’Briefly describehowparticipants were sampled (Note. Random sampling is differentfrom convenience sampling!). None of you used random sampling as you all usedstudents. Provide a reference for your sampling method.
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