Title of the Research Project.

Added on - 21 Sep 2019

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Title of the Research ProjectBanding Category: Amber (Other Research involving human participants) – Primary researchthrough Questionnaire Surveys and Skype Interviews and Secondary Research throughliterature review. Ethical Sensitivity is to be mentioned in both the cases.Research MethodsDeductive research done in two portions – firstly, primary qualitative research to beconducted on 5 company executives through Skype interviews and secondly, primaryquantitative research to be conducted on 50 employees of Diageo having more than 2 yearswork experience with the company! Based on the primary research findings and secondaryresearch (Literature Review) findings, the final inference will be drawn.Research Data will be collected through– Skype (for personal interviews) and recorded forfurther analysis. Questionnaire data will be collected as the respondents will be requested tosend back their answers through email, and then data analysis will be done. Both the data forqualitative and quantitative data will be stored in the laptop. Post analysis, the data will bedeleted permanently. Anonymity will be maintained, as during the consent form, onlypermission would be taken, and the individual names of the respondents for both the researchwill not be recorded and their specific designations will also not be recorded. Specificquestions dealing with their job roles will also not be asked.Data Destruction:Post research analysis and report writing, data will be permanently deletedfrom the laptop and no evidence will be stored.Ethical Considerations-Primarily, the aim and the implications of the research will be conveyed to thepotential respondents through the email. And the scope for this research will also bementioned
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