Strategic Business Impact: Marriott Brands and Products, Executive Decision-Making Models, External Forces, Globalization and Marriott

TITLE STRATEGIC
BUSINESS IMPACT

TABLE OF CONTENT
1.0 INTRODUCTION.............................................................................................................................3
2.0 Marriott Brands and Products............................................................................................................3
3.0 Executive decision-making models...................................................................................................4
4.0 External Forces..................................................................................................................................5
5.0 Globalization and Marriott.................................................................................................................8
6.0 CONCLUSION.................................................................................................................................9
REFERENCES..........................................................................................................................................10

1.0 INTRODUCTION
Marriott Hotel is from the hospitality industry which is having its headquarters in United
States and is spread across 567 locations in the world. There are 201,366 rooms operating as of
31st of December 2018. In all there are 176,000 of employees which are working in the company
so that the organization can have a better functioning and match the expectations of the
customers. The company is well equipped so that the services and the products of the
organization can match the expectations, standards and the lifestyle of the customers which are
coming in this organization. The company is operating in a lot of countries which is making the
organization have a net income of $1.90 billion as of 2018 which is making the company get
higher profit margins.
2.0 Marriott Brands and Products
Marriott has created brand recognition for them in the market by having their own
products which is making the customers get comfortable with the organization. The services of
the organization are for the premium guests which are why there is a well maintained reputation
of the organization. The services by the employees of the organization are making the customers
have a better experience in this hotel chain (Shao, Wang and Feng, 2016). The employees are
well trained and skilled in this industry which is why the customers are having a better
experience. All the products which are being used by the organization are of the company itself
and are not got from outside so that there is a well maintained standard which can be maintained
and that is going to make the functioning even better. There are a lot of discounts which are
given to customers which are loyal to the organization which makes the organization have better
experience. There is a direct communication of the customers with the organization itself so that
the customers can feel more welcomed and the company will be able to have a better reputation
in the market. The efficiency in the market is being well maintained and motivation is given to
the employees of the company so that they can provide the best to the company as well. The
wages are paid to the employee’s well which is making the company have a better experience
which is good for the reputation in this competitive market in which Marriott is existing from
such a long run (Chiang and et.al., 2018).