Table of content Introduction SWOT analysis Recommendations References
Introduction The power point presentation is based on SWOT analysis of a UK based company that is Waitrose limited. This is a British supermarket that sells different kinds of products. The company was founded in year 1904 and currently headquartered in Bracknell, United Kingdom. This company has a large product portfolio including various kinds of goods such as food, grocery, cloths, daily need items etc. The target market of company is those areas in which their competitors exist like Tesco, Sainsbury etc. Overall company operates its operations in United Kingdom. As well as most of the outlets of company are in United Kingdom.
SWOT analysis SWOT analysis- This can be defined as a form of tool which is linked to assessment of strength, weakness, opportunities and threats of a company.
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SWOT analysis of Waitrose limited Strengths- It is defined as those positive elements which make a company success andpowerfultobeatitscompetitors. Waitroselimitedhasbelowmentioned strengths- Higher market share Large product portfolio
Continue.. Weakness- It is defined as those negative elements that leads to a range of obstacles. Waitrose limited has some weaknesses that are as follows: Poor online shopping service Dependent on performance of own labels
Continue.. Opportunities- These are positive external factors which can give higherbenefittocompanies.Waitroselimitedhassome opportunities that are as: Expansion in north west- Future exploiting the nonfood sector-
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Continue.. Threats-These are unfavorable external factors which may lead to loss of company. Waitrose limited has some threats that are as: Overseas groups entering the market Cheap-chains targeting the high end Market
Recommendations In accordance of above SWOT analysis, Waitrose limited should imply below mentioned recommendations that are as follows: Company should improve their online service because this is the era of digital shopping. If they will do so then customers will prefer to buy their products more easily. Company need to concentrate on selling other companies brand because customer need variety in the product. As well as Waitrose limited need to target the lower class people market because their population is larger and it can lead to more revenue. Company need to prepare strong policies and strategies so that they can beat to new entrants of market.
References Phadermrod, B., Crowder, R.M. and Wills, G.B., 2019. Importance- performance analysis based SWOT analysis.International Journal of Information Management,44, pp.194-203. Online: AboutWaitroselimited,2019[Online]availablethrough:< https://www.waitrose.com/home/inspiration/about_waitrose.html>