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Customer Satisfaction and Customer Loyalty: A Case Study

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Added on  2021-02-21

Customer Satisfaction and Customer Loyalty: A Case Study

   Added on 2021-02-21

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TITLE: “To find out the customerretention policy and satisfaction level. Acase study of Hilton Park Lane London.”
Customer Satisfaction and Customer Loyalty: A Case Study_1
ABSTRACTPresent research project is based to study the various policies that can be used byorganisations to retain the employees for long time period. Employees play a crucialrole in success of an organisation so it is essential for every enterprise to keep themsatisfy in order to sustain in market for long run. Further, satisfaction of customers isanother most important element for a business enterprise to achieve success. It isessential for all organisations working in hospitality sector to offer better and qualityservices to its clients to satisfy them.
Customer Satisfaction and Customer Loyalty: A Case Study_2
Table of ContentsABSTRACT....................................................................................................................................2CHAPTER 1....................................................................................................................................1Introduction ...........................................................................................................................1Background of the organisation .............................................................................................1Research aim..........................................................................................................................2Research objectives................................................................................................................2Rationale.................................................................................................................................2CHAPTER 2....................................................................................................................................3The literature review...............................................................................................................3CHAPTER 3....................................................................................................................................5Research Methodology....................................................................................................................5Introduction............................................................................................................................5Data collection Procedures.....................................................................................................5Sampling ................................................................................................................................5CHAPTER 4....................................................................................................................................6CHAPTER 5....................................................................................................................................7Recommendation ...................................................................................................................7Conclusion..............................................................................................................................7REFERENCES................................................................................................................................8APPENDIX......................................................................................................................................91. Time-frame.........................................................................................................................92. Questionnaire....................................................................................................................11
Customer Satisfaction and Customer Loyalty: A Case Study_3
Customer Satisfaction and Customer Loyalty: A Case Study_4

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