TK-Max Marketing Essential

MARKETING ESSENTIAL

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
a) How key roles and responsibilities of marketing functions relate with the wider
organisational context..................................................................................................................1
b) How the key roles and responsibilities of the marketing relate to the wider organisational
context..........................................................................................................................................2
c) Roles and responsibilities of marketing...................................................................................3
d) Significant of interrelationship between marketing and other functional unit in the business4
e) Critically analysis and evaluate key elements of marketing functions and how it is
interrelated with functional unit of business................................................................................4
LO 2.................................................................................................................................................5
1) Compare ways in which different business apply marketing mix in the planning process to
accomplish their objectives..........................................................................................................5
2) Tactics that are applied by the business to demonstrate objectives........................................8
LO 3.................................................................................................................................................9
1) Basic marketing plan for the business.....................................................................................9
2) Detailed coherent evidence based on marketing plan...........................................................10
3) Design strategic marketing plan with apply 7 ps..................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing essential consider several activities and tasks that assists to perform desired
results in the business unit. In this regard, aims and objectives of the business develop with
marketing activities so that effectiveness also generated to focus on the creativity and
innovations in the business unit (Boateng, Owusu-Bempah and Ansong, 2018). Present report is
based on TK-MAX which has many store chain in different areas of the world. In these days, the
company appoint new manager to increase positive results in the business to cope up with
several activities and tasks. In order to gain insight information of the present report, it covers
roles and responsibilities which relate to the wider organisational context. Furthermore, it
explained about the roles and responsibilities of marketing that help to attain desired results in
the business environment. Moreover, it helps to critically evaluate elements of the marketing
functions in systematic manner.
LO 1
a) How key roles and responsibilities of marketing functions relate with the wider organisational
context
Marketing play very important role in the business success to produce systematic work
performances. In this regard, decisions are also made to focus on the high profits and revenue
that needed to perform different activities in the TK-MAX. Marketing functions includes
different elements that helps to focus on the systematic and creative consideration:
 Conduct market research: Marketing manager perform their functions and operations
to focus on the market research. This is because, it helps to gain and understand
systematic results and determine success in TK-MAX. Hence, manager of the chosen
business need to identify their customer demand and requirement to accomplish their
aims and objectives as well (Macchion, Moretto and Vinelli, 2015).
 Development of marketing strategy: Marketing manager also responsible to determine
strategy to attain more desired results in the new areas. With the help of the systematic
review of goals and objectives, marketing strategy help to make competitive results at
workplace. Manager plays very important role to consider competitive edge at workplace
with using marketing strategy.
1