MICE: Meetings, Incentives Conferences & Exhibitions

TLH 219 MICE: Meetings,
Incentives Conferences &
Exhibitions

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
Destination and venue.................................................................................................................5
Costing recommendation............................................................................................................5
Proposed budget..........................................................................................................................6
Marketing plan............................................................................................................................6
Tentative schedule for carrying out conference event................................................................8
Internal and external analysis......................................................................................................9
Recommendation.......................................................................................................................11
LITERATURE REVIEW..............................................................................................................13
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................19

INTRODUCTION
The meetings, incentives, conference and exhibition event in turn has been increasing
rapidly. MICE in turn is considered to be a type of tourism where large groups who in turn
usually plan in advance to effectively carry out a particular event (Smagina, Magomedov, and
Buklanov, 2017). It is considered to be a niche for group tourism which focuses on planning,
facilitating conference, bookings, carrying out seminars and business events. This study will
highlight on addressing various contemporary issues associated with the MICE sector.
Furthermore, this study will also highlight on organizing the conference related with the World
Association of Travel Agencies. This mainly includes venue and destination, cost associated with
accommodation, conference, venue. IT support, supporting leisure programs, etc. This study also
includes proposed budget and marketing plan. Furthermore, this study includes tentative
schedule for specific conference events. This report further examines internal and external
analysis associated with the conference with appropriate recommendation in order to support
contemporary aims related with the conference. World Association of Travel Agencies was
established which helps in protecting the interest of the Travel agencies across the globe. It is
considered to be as a mean to collaborate with hotels, cruises, airlines, transport and several other
vendors.
Aim:
“To organize a conference for World Association of Travel Agencies in order to put
strong emphasize on the contemporary issues within MICE sector and its emphasis on corporate
social responsibility where they attract 250 international audiences.”
Research Objectives:
 To determine contemporary issues within MICE sector.

 To evaluate emphasis of on corporate social responsibility.
Research questions:
 What are the contemporary issues within MICE sector and how corporate social
responsibility leads to better performance?
Research methods
The researcher of the study uses qualitative research methods in order to determine
contemporary issues within MICE sector and how corporate social responsibility leads to
better performance.
MAIN BODY
The meetings, incentives, conference and exhibition event sector is considered to be one
of the most crucial segment of the tourism and hospitality industry (Banu, 2016). The MICE
sector in turn helps in giving greater touristic and also results in the economic growth where the
event has been carried out. Meeting is considered to be an occasion where people come together
for a particular purpose. Incentives is referred to as the encouragement within the companies by
effectively rewarding employees. Conferences is considered to be as the large official meeting
which in turn last for few days. Exhibitions is referred to as the collection of work which in turn
has been showcased to the public. MICE sector is considered to be one of the niche group of
tourism which aids on planning, facilitating conference, bookings, carrying out seminars and
business events. World Association of Travel Agencies focuses on promoting travel trade and in
turn also act as a common platform which in turn helps in sharing problems (Lee and Fenich,
2016, April). It also tends to provide information associated with the travel and in turn also
focuses on controlling and regulating the travel trade organization. World Association of Travel
Agencies also in turn focuses on preserving and protecting the cultural tourism resources. It also

helps in promotion of ethics of standards and focus on formulating guidelines in order to support
the travel sector. The report carried out is based on three day conferences which in turn is
supposed to be held in summers in the year 2019. This conference event is supposed to attract
250 international audiences which comprise of government representatives, key stakeholders,
personnel, leading figures, etc. the guests will come from across the globe and the gender split is
fifty- fifty. Albert hall conference centre, Nottingham in United Kingdom has been selected to
carry out the conference of World Association of Travel Agencies (Nistoreanu and Stoian, 2017,
July). The budget for each delegate is £250 excluding flights and accommodation. The first day
of the conference event mainly constitute of team building activity. On the second day of the
conference, optional set of leisure activity tends to carry out alongside the conference. On the
last day of the conference event, a formal dinner in the evening with several entertainment
activities and performance.
Destination and venue
The World Association of Travel Agencies conference event will take place at Albert hall
conference centre, Nottingham in United Kingdom on 27, 28 and 29 February, 2020. The timing
for the event will be 1:00 p.m till 9:00 p.m. Albert hall conference centre is considered to be
perfect for the World Association of Travel Agencies conference event because it tends to attract
national and local conference which in turn is used to carry out conference events, banqueting
and entertainment venues. The venue mainly constitute of Great hall and 10 conference rooms of
varying sizes. Albert hall conference centre tends to have huge seating capacity with improved
ventilation, proper bar and restaurant facility, effective backstage areas and better technical
facilities (Smagina, 2017). The seating area of the Albert hall conference centre tends to have
appropriate legroom, soundproof auditorium, proper lighting and improved sightliness. It also

has facilities like access to the AV packages, removable arena seating, technical specifications,
etc. This is considered to be the perfect destination and venue in order to attract 250 international
audiences which comprise of government representatives, key stakeholders, personnel, leading
figures, etc. from across the globe.
Costing recommendation
The estimated cost to book the Albert hall conference centre is approximately £800 per
day. The estimated cost associated with the catering for 250 delegates is approximately £3500
per day. For accommodation hotel will be booked with the sharing of 2 people in each room.
Around 125 rooms will be booked in order to accommodate 250 guests. One room on an average
will cost around £120 for one night. The transportation cost associated with city tour, pick up and
drop is estimated to be £300 for one day. Cost associated with the additional leisure programs
and activities is estimated to be £500 per day.
Proposed budget
The budgeted plan to effectively carry out the conference activities conducted by The
World Association of Travel Agencies is estimated to be around £250 per person i.e., £62500 for
250 delegates. The estimated budget plan to carry out the conference event are as follows:
PARTICULARS BUDGET (PER DAY) BUDGET (3 DAYS)
Venue £800 £2400
Catering £3500 £10500
Accommodation (sharing of 2
people in each room)
£120 for 125 rooms £45000
Transportation £300 £900