TLH251 Assessment Research Methods for the Service Sector

TLH251 Assessment Research
Methods for the Service
Sector

Contents
The design of a Questionnaire.........................................................................................................1
Statistical testing: Descriptive analysis...........................................................................................2
Variable 1.....................................................................................................................................2
Variable 2.....................................................................................................................................3
Variable 3.....................................................................................................................................4
Variable 4.....................................................................................................................................5
Variable 5.....................................................................................................................................6
Variable 6.....................................................................................................................................7
Variable 7.....................................................................................................................................8
Variable 8.....................................................................................................................................9

Variable 9...................................................................................................................................10
Statistical Testing: Chi Square Test...............................................................................................11
Test 1.........................................................................................................................................11
Test 2.........................................................................................................................................13
APPENDIX....................................................................................................................................15
Frequency tables for each variable............................................................................................15

ASSESSMENT 2: PORTFOLIO: QUANTITATIVE
The design of a Questionnaire
The questionnaire is a data collection tool which is used to collect primary data. For the
research proposal developed in Assessment 1, data is collected from a close ended questionnaire.
This questionnaire is intending to collect data from 200 respondents
Kindly select most appropriate category or option against each question. All the personal data of
each participant of this study will be kept confidential and anonymous.
Name ________
Question 1: Select your gender
a) Male
b) Female
Question 2: Select your age group
a) 0 - 18
b) 19 - 25
c) 26 – 45
d) 46 and above
Question 3: Is this is your first visit at London eye?
a) Yes
b) No
Question 4: How often do you visit London eye?
a) Once a week
b) Once a month
c) Once in every six month
d) Once in a year
Question 5: What are the factors which motivate you to visit London eye?
a) To admire London icon
b) Sightseeing and tourism
c) Experiencing 360 Degree view of London
d) Virtual tourism
Question 6: Have you tried virtual tourism for London eye, UK?
1