Research Methods for Tourism, Hospitality and Events

TLH251 RESEARCH
METHODS FOR TOURISM,
HOSPITALITY AND
EVENTS

TABLE OF CONTENTS
TASK 1............................................................................................................................................3
Interview checklist.......................................................................................................................3
TASK 2............................................................................................................................................3
Research Diary extract.................................................................................................................3
Commentary................................................................................................................................4
TASK 3............................................................................................................................................4
Visual analysis.............................................................................................................................4
TASK 5............................................................................................................................................5
Introduction..................................................................................................................................5
Rationale......................................................................................................................................5
Aims and Objectives....................................................................................................................6
Research Methodology................................................................................................................6
Research Analysis........................................................................................................................7
REFERENCES................................................................................................................................8

TASK 1
Interview checklist
Research project: “Attraction of all age groups towards Disneyland”
Main questions Specific topics and issues
Why people of all age are
attracted to the concept of
Disneyland?
Attraction that Disneyland holds
Social/economic background What are the different age groups that visit?
How often do adults visit without any children?
Childhood and adult activities What are the different activities?
Are there segregations for adults only or children only?
Favourite activity What is the favourite activity of children, teenagers, adults
and older age visitors respectively?
Overall experiences What rating do they give to their overall experience?
What acts as the major attraction aspect for the adults
especially?
Frequency of visiting How many percentages of visitors visit the Disneyland
twice in their lifetime?
Which aspect has been rated commonly as the most
satisfactory aspect of the entire theme park?
What changes in
companionship?
What changes have you normally observed between the
first visit and the next consecutive visits?
Memories What do you think is most memorable and makes them
come back or attract even at an older age?
TASK 2
Research Diary extract
The area under observation was London Tube Station and we were mainly looking for the
differences that can be observed in the behaviour of the local people towards the tourists that
were commuting through the local transport. We positioned ourselves near the ticket area where
3