Research Methods for Tourism, Hospitality and Events

Research Methods for Tourism,
Hospitality and Events

Table of Contents
1. Interview checklist task...............................................................................................................3
2. Participant observation................................................................................................................3
3. Visual Methodologies..................................................................................................................5

1. Interview checklist task
The main themes covered in the interview will be identifying main reason behind people visiting
London.
Research Project: Why people visit London
Main questions Specific topics and issues
Introduce self and research project
Social/economic background - Age
- Marital status, children
- Income, past and present
Childhood holidays - Location, activity
- Who they went with
- Reason to visit that place
What attracts to London - Is it mandatory to visit London?
- Why they visit London?
- How frequently they visit London?
Link to London - Is there any relative of visitor in
London?
- What is the duration of their stay in the
UK?
- Are you a student or worker
Who do they go on holiday with now? - Partner
- Children
- Others
Location other than London - Which place is the best alternative of
London for them?
- What are the common things at this
alternate place compare to London?
Specific reason to visit London - Specific attraction
- Further studies
- Meet friends or any relatives
- Applying for Job
2. Participant observation
When I entered the waiting room, my nostrils stinked, but I soon got used to it. When I heard that
the train had arrived, there were a few seats left, and I quickly took a seat and was comfortable.
On the other side of me, I had a family of five working in a small business. The wife would have
forgotten to do housework before she left. And her husband scoured her. At best, the three oldest