Promoting Tourism in a Coastal Town: Strategies and Benefits

TLH302 Assessment 2020
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Table of Contents
INTRODUCTION ..........................................................................................................................2
Benefit of strategic planning for tourism in a coastal area..............................................................3
Evaluating the importance of collaborating planning......................................................................4
Tourism vision and objective...........................................................................................................6
Objective to promote tourism..........................................................................................................7
Implementation to fulfil the vision and objectives..........................................................................8
Benefits to the residents and visitors...............................................................................................9
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The study is about promotion of tourism in a coastal town at UK. A place named Deal which has
been a tourist spot with beautiful castles and museums to visit has been the centre of attraction
for holiday visits. It has been awarded as winner of the Daily Telegraphs high street of the year.
However, due to Covid-19 crisis the tourism was badly affected. People were at homes during
vacation period also. Hotels and tours business had come to a halt which led to financial losses
for the sector. Strategies to promote tourism again and bringing a safe tour with precautionary
measures have been discussed here to bring back tourism as the way before.
Benefit of strategic planning for tourism in a coastal area.
Deal is one of the fastest growing coastal area in the global level. Coastal area are
attracted with '3 S' sea sun and sand which the attractive combination of the tourism. The
adventure activities like scuba diving, yachting and windsurfing (Benneker, 2019). There are
various benefits of tourism strategic plan for Deal and so me of which includes the followings:
 Foreign exchange income: The economic benefits from coastal tourism is related with the
exchange earning in the country. They generate income by importing and exporting all
type of goods and service. Tourism contribute 30% in the economy by all the nation who
have access to coastal areas (Fan, 2020).
 Economic benefits: by creating business opportunities from the tourism generate
employment and add the government revenue through sustainable strategies. Tourism
contribute directly or indirectly through in the government revenue. Direct contribution
include the income tax by the tourist, tourism income and Eco-tax charges on the tourists,
whereas indirect contribution refers to employment generation through tourism.
According to travel and tourism council, tourist, will contribute 330 million (10.3% of
total employments) worldwide by 2020. These jobs are related to hotel, restaurant, travel
industry and other activities like scuba diving (Gössling, Hall, Scott, 2018).

 Nature protection: coastal area is responsible to conservation the ecosystem and habitats.
Government has launched certain protection and developed the beaches, heritage etc. this
is done to protect and support the natural resources for coral community, sand pits,
beaches and marine invertebrates.
 Competitive advantage: to attract the more tourism by the Deal making a sustainable plan
and strategies by connecting with tour operator. Tour operator who respect the local
culture and community and help to improve and develop the ecosystem by protecting the
ecosystem.
 Improvement in coastal areas: tourism encourage the government to develop the standard,
infrastructure, health and safety condition the city to attract more and more tourist to
generate employment and develop the area. Infrastructure like airport, railway, and
shopping malls which help the quality of tourism in the city (Raynor, Doyon, Beer,
2017).
The successful example of coastal tourism which get benefits from it is Eilat, Israel which is
located in south of Israel in Negev desert and red sea coast. It is holiday capital of the Israel and
the most popular destination in the country which have large number of hotels and restaurant
along with coastal side. They also include shopping malls, entertainment activities, nightclubs
which increase the economics growth of the country and for the local area of the Eilat city. Eilat
also offer the adventure activities like scuba diving and coral reef add the beauty spot in the city.
The main attraction of every tourist is Underwater Observatory marine park which includes fish,
corals, turtles, sharks which attract, any tourist. Israel's government also introduce nation support
program and financial aid to improve the coastal areas locations. Israel's government have some
significant plans and strategies which improve the tourist appeal of the areas. In order to increase
the tourism sector of the Israel government have taken certain steps to like increasing the tourist
agencies and collaborating with other countries like Europe. While collaborating with Europe
they allow direct flight to Israel with low fair amount that attract more and more tourist to visit
that location and increase the tourism sector of the country. Government also invest in public
infrastructure such as malls, gardens, beaches, resorts and hotel industries to attract the
international market and target the international tourist by giving the international
standardization services in the hospitality sector.