Tourism Development and Planning

This presentation discusses the concept of tourism planning and development, with a focus on strategies and plans for enhancing and encouraging tourism for a destination. It also explores the major impact of COVID-19 on the tourism industry and specific areas of interventions to rebuild destinations. The presentation concludes with a discussion on sustainable development goals and the opportunities and challenges of reopening tourism.

TOURISM DEVELOPMENT AND
PLANNING

 Introduction
 Analysis of report of UNWTO
 Principle assets and resources
 Major impact of COVID 19
 Specific areas of interventions
 Two priority lines of action
 Conclusionn
 References
TABLE OF CONTENT

Tourism planning is refers as the maintenance and
sustainable growth of tourism industry in particular
locality. Tourism development is defined as
formulating strategies and plans for enhancing &
encouraging tourism for a destination (Colomb and
Novy, 2016). It is important for making money and to
rise GDP of a nation. Blackpool Illuminations is
British annual light festival which is founded in 1879
and situated on 18 September 1879 in England.
INTRODUCTION

As per the report tourism numbers fall 65% in
mid of 2020. from January-June 2020 massive
down in international tourism is found with loss
of 44omillion international arrivals & US$
460million in export revenues (UNWTO
REPORTS, 2020). This loss is five times of global
economic recession of 2009.
ANALYSIS OF REPORT OF UNWTO

 Major assets:- Principles assets of Blackpool
included dazzling display, sparkling lights,
artificial sunshine etc. these are further explained
as follows:
 Lights: It is first and most important asset of
respective destination. Use of dynamic, colourful
lights are main attraction of festival.
PRINCIPLE ASSETS AND RESOURCES

 Resources:- This includes equipment's, materials,
personnel who are responsible to manage the
decoration, cleaning, arrangements etc. these are
discussed below:
 Human: The key human resources of Blackpool
includes decorators, sponsors who manages the
financial requirements of event, people who manages
and direct the festival etc.
CONTINUE….

 Infrastructure:- Blackpool was largest
military training centre at the time of
world war2. With capacity of 800,000
RAF had their at initial level of training.
Infrastructure of respective event or
festival are divided into several categories
considered below:
CONTINUE….

 Blackpool's tourism faces barriers in reopening of tourism after the huge impact of coronavirus. As per
the report it looses 200,000 visitors because of collapse of travel coach operators. Following are the
affects of coronavirus on respective event:
MAJOR IMPACT OF COVID 19

 Collapsed into administration: In May specialists
introduced two biggest tour operates that is
Shearings & National holidays which increased
collapse into administration of Blackpool.
 Extended of event: Due Covid pandemic
Blackpool Illuminations extended to next year in
order to help tourism trade of town. Which result in
profits and earning of event.
CONTINUE….

There are different sustainable development goals that
is considered by Blackpool as while getting over from
COVID 19 and that is as briefly explained below as:
 To reduce the poverty as by offering certain level of
jobs to the people so that they get employment and
stability in their life.
 To promote and advance well-being and good
health as with this probability to maintain hygiene
along with better maintenance is processed with
adequateness.
CONTINUE….

In order to rebuild destination in order to engage
more visitors for making high earnings and profits
from these. Respective destination has to overcome
impacts of pandemic in order to rebuild destination
with long terms sustainability and growth.
SPECIFIC AREAS OF INTERVENTIONS

Following are the areas on which Blackpool should focus
in order to make effective strategies for reopening of
destination:
 Focus on provision for safety and security of visitors:
 Addition of activities for attracting more people:
 Effective transport facility for international tourists
CONTINUE….

In order to re-open tourism in town there are
also various challenges or hurdles arise in
the process. These are considered as under:
 Government norms
 Financial investment
 Decline of high street travel agents
CHALLENGES OF REBUILDING TOURISM FROM BLACKPOOL

Sustainable development goals are defined as call of
actions of rich, poor, & middle income countries to
promote wealth while protecting the planet. They
recognise strategies for building economic growth &
eliminating poverty with considering social needs
such as- health, education, job opportunities, social
protection & environmental protection Stephenson
and (Al-Hamarneh, 2017).
TWO PRIORITY LINES OF ACTION

From above report it is observed that due to Covid-19 tourism sector of world effected extremely. UK's
tourism has also huge impact on it thus, it is necessary for nation to re-start tourism with sustainability
goals. There are some opportunities and challenges are discussed for re-opening of tourism for respective
destination. Principle assets and resources of Blackpool are provided that has prominent role in
developing new strategies for re-starting. Sustainable Development Goals of UN are discussed with re-
building tourism opportunities of respective destination.
CONCLUSION

 Colomb, C. and Novy, J. eds., 2016. Protest and resistance in the tourist city. Routledge.
 Hall, C.M., 2019. Constructing sustainable tourism development: The 2030 agenda and the managerial ecology of
sustainable tourism. Journal of Sustainable Tourism. 27(7). pp.1044-1060.
 Higham, J., 2018. Sport tourism development. Channel view publications.
 Rasoolimanesh, S.M. and Jaafar, M., 2017. Sustainable tourism development and residents’ perceptions in World Heritage
Site destinations. Asia Pacific Journal of Tourism Research. 22(1). pp.34-48.
 Colomb, C. and Novy, J. eds., 2016. Protest and resistance in the tourist city. Routledge
 Hall, C.M., 2019. Constructing sustainable tourism development: The 2030 agenda and the managerial ecology of
sustainable tourism. Journal of Sustainable Tourism. 27(7). pp.1044-1060.
REFERENCES

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