Tourism Development and Planning

This presentation explores the concept of tourism development and planning, focusing on sustainable strategies, the impact of COVID-19 on tourism, and specific areas of intervention. It also discusses the principle assets and resources of Blackpool, challenges in rebuilding tourism, and the importance of sustainable development goals.

Tourism development and planning

 Introduction
 Focus of sustainable tourism strategy
 Analysis of report of UNWTO
 Principle assets and resources
 Major impact of COVID 19
 Specific areas of interventions
 Tourism attributes and attractions
 Two priority lines of action
 Economies of sea side towns
 Conclusion
 References
Table of content

Tourism planning is refers as the maintenance and
sustainable growth of tourism industry in particular
locality. Tourism development is defined as
formulating strategies and plans for enhancing &
encouraging tourism for a destination (Colomb and
Novy, 2016). It is important for making money and
to rise GDP of a nation. Blackpool Illuminations is
British annual light festival which is founded in 1879
and situated on 18 September 1879 in England.
Introduction

Focus of sustainable tourism strategy
The main focus behind sustainable tourism strategy is to
enhance the positive impact and reduce all negative
ones. The main purpose behind this strategy is to
protect natural environments as well as natural
resources through managing all tourism activities.

As per the report tourism numbers fall 65% in
mid of 2020. from January-June 2020 massive
down in international tourism is found with loss
of 44omillion international arrivals & US$
460million in export revenues (UNWTO
REPORTS, 2020). This loss is five times of global
economic recession of 2009.
Analysis of report of UNWTO

 Major assets:- Principles assets of Blackpool
included dazzling display, sparkling lights,
artificial sunshine etc. these are further explained
as follows:
 Lights: It is first and most important asset of
respective destination. Use of dynamic, colourful
lights are main attraction of festival.
Principle assets and resources

 Resources:- This includes equipment's, materials,
personnel who are responsible to manage the
decoration, cleaning, arrangements etc. these are
discussed below:
 Human: The key human resources of Blackpool
includes decorators, sponsors who manages the
financial requirements of event, people who
manages and direct the festival etc.
Continue….

 Infrastructure:- Blackpool was largest
military training centre at the time of
world war2. With capacity of 800,000
RAF had their at initial level of training.
Infrastructure of respective event or
festival are divided into several categories
considered below:
Continue….

 Blackpool's tourism faces barriers in reopening of tourism after the huge impact of coronavirus. As per
the report it looses 200,000 visitors because of collapse of travel coach operators. Following are the
affects of coronavirus on respective event:
Major impact of COVID 19

 Collapsed into administration: In May
specialists introduced two biggest tour operates
that is Shearings & National holidays which
increased collapse into administration of
Blackpool.
 Extended of event: Due Covid pandemic
Blackpool Illuminations extended to next year
in order to help tourism trade of town. Which
result in profits and earning of event.
Continue….

There are different sustainable development goals that
is considered by Blackpool as while getting over
from COVID 19 and that is as briefly explained
below as:
 To reduce the poverty as by offering certain level of
jobs to the people so that they get employment and
stability in their life.
 To promote and advance well-being and good
health as with this probability to maintain hygiene
along with better maintenance is processed with
adequateness.
Continue….

In order to rebuild destination in order to engage
more visitors for making high earnings and profits
from these. Respective destination has to overcome
impacts of pandemic in order to rebuild destination
with long terms sustainability and growth.
Specific areas of interventions

Tourism attributes and attractions
 The first attribute is the price factors as the
total cost of a specific package is very
important while selecting an attractive
destination. There are two main costs which
are travel cost and ground cost.
 The second attribute is the culture which is
needed in order to motivate people so that
they travel.
 There is also am entertainment attribute
which is important because each individual
travel for fun and relaxation.

In order to re-open tourism in town there are
also various challenges or hurdles arise in
the process. These are considered as
under:
 Government norms
 Financial investment
 Decline of high street travel agents
Challenges of rebuilding tourism from Blackpool

Sustainable development goals are defined as call of
actions of rich, poor, & middle income countries to
promote wealth while protecting the planet. They
recognise strategies for building economic growth
& eliminating poverty with considering social needs
such as- health, education, job opportunities, social
protection & environmental protection Stephenson
and (Al-Hamarneh, 2017).
Two priority lines of action

Economies of sea side towns
In terms of sea side towns it includes labor market
accounts which is been used to explore all type of
changes. It shows an arithmetic method how different
factors are inter-linked with each other. These factors are
changes in labor supply, employment and recorded
unemployment. The reduction in tourist base of seaside
towns goes back at least in 1970s. It involves
manipulation of qualities of data.
NATURAL INCREASE IN
WORKFORCE plus NET IN-
MIGRATION plus INCREASE IN
NET IN-COMMUTING plus
INCREASE IN LABOUR FORCE
PARTICIPATION minus INCREASE
IN EMPLOYMENT equals
INCREASE IN RECORDED
UNEMPLOYMENT

From above report it is observed that due to Covid-19 tourism sector of world effected extremely. UK's
tourism has also huge impact on it thus, it is necessary for nation to re-start tourism with sustainability
goals. There are some opportunities and challenges are discussed for re-opening of tourism for respective
destination. Principle assets and resources of Blackpool are provided that has prominent role in
developing new strategies for re-starting. Sustainable Development Goals of UN are discussed with re-
building tourism opportunities of respective destination.
Conclusion

 Colomb, C. and Novy, J. eds., 2016. Protest and resistance in the tourist city. Routledge.
 Hall, C.M., 2019. Constructing sustainable tourism development: The 2030 agenda and the
managerial ecology of sustainable tourism. Journal of Sustainable Tourism. 27(7). pp.1044-1060.
 Higham, J., 2018. Sport tourism development. Channel view publications.
 Rasoolimanesh, S.M. and Jaafar, M., 2017. Sustainable tourism development and residents’
perceptions in World Heritage Site destinations. Asia Pacific Journal of Tourism Research. 22(1).
pp.34-48.
 Colomb, C. and Novy, J. eds., 2016. Protest and resistance in the tourist city. Routledge
References

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