Beach Cricket: A Unique Sports Tourism Event in Goa, India

This report discusses the organization of a unique sports tourism event, Beach Cricket, in Goa, India. The event aims to attract local people and tourists to experience the thrill of playing cricket on the sandy beaches of Goa. The report analyzes the stages of organizing the event, including the target audience, goals, and strategic planning. It also highlights the benefits of sports event tourism for the economy and community.

Sports and event tourism
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EXECUTIVE SUMMARY
In this report it has been described about sports tourism event that is Cricket sports in Goa,
India. This event will be different from the normal cricket match because it will be played on a
sand beach. People who live in India used to play cricket a lot cause it’s one of their favourite.
This event will target a local people nearby Goa.
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Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................5
Stage 1.........................................................................................................................................5
Stage 2.........................................................................................................................................6
Stage 3.........................................................................................................................................8
Stage 4.........................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11
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INTRODUCTION
Sports event tourism is totally different from other events, it refers to the visitors who visit a
city to watch any kind of event such as Olympics and the FIFA world cup. this kind of events
held in every four years, In a different countries and cities. Sports event can include any kind of
sport that people like to watch and enjoy by watching it (Carlson, and et.al., 2016).
This report will cover Cricket sports event in Goa, India. This event will be different
from the normal cricket match because it will be played on a sand beach. People who live in
India used to play cricket a lot Cause it’s one of their favourite. This event will target a local
people nearby Goa. Unique thing about this event is that it will be played on sand So people will
enjoy it a lot because it will be new experience for them and they will learn new way to play
cricket.
This report will analyse consultancy Document including Four stages. In the first stage of
document it will provide a knowledge of sports event and what event will be based on. second
stage will discuss about how many people will participate in this event and who will be the target
people (Kim, Li, and Nauright, 2018). Another stage will be on setting up goals and objectives
of the sports event and it will also explain the country and place where this event will be held
and how they will going to achieve the set targets and objectives of the sports event. In the end of
this report will build a strategic plan to achieve goals and a objective of this event to make event
successful. Strategic approach will include strategies that can help to achieve goals and set
objectives of this event.
LITERATURE REVIEW
According to the Lee, and et.al., 2020, sports events means Any kind of professional sport
event athletic game contest for which admission tickets are offered for the sales an that is viewed
by the public. sports event companies organise their own event where they take money by selling
their Tickets. Sports event is totally different from any other basic events. Sports event
companies target the people who used to watch sports activities an or they are involved with the
sports. companies make their profit by selling the tickets and they also earn from the sponsors
who helped them to organise the event.
As per the view of Lin, . and Lu, 2016,, there are different type of sports event organised
every year And some of the major international sports events are basketball World Cup, NBA
final, Olympics, cricket ICC World Cup etc. This type of events organised once in a year or once
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in a five years. people from all around the world came to watch those events And satisfy their
needs to watch particular sport. Not only this but small tour and tourism companies also organise
local sports event or international sports events to attract people. Their main aim is to earn
profitability and expand their business by aware people.
According to the Malchrowicz-Mośko, and Chlebosz,, 2019, sports events play huge role in
contributing to the economy of the countries because sports act as a surface of human interaction.
people all around the world from all different walks Life, believes background can still come
together in sporting or discussing sports Ann about the events. most of the people all around the
globe can relate to the sports and it can also become the topic for conversation between people.
Most of the countries are having good relation with each other because of this sports events.
Sports events also helps to increase the tourism often particular country because people came
from different countries to participate in sports event. Attracting tourism create direct
contribution to the country economy and make them more stronger. It is necessary for all the
countries or government to support their event tourism companies to organise more So they can
attract people from other countries and make their economy more stronger. Sports event can
include any kind of sport that people like to watch and enjoy by watching it.
On the other side author Marković, and et.al., 2020, argued that sports event also have some
disadvantages like organising a sports event required Higher cost to building a stadium or other
kind of arrangement. Another disadvantages of the sports events are that it is only for the limited
time then tourism companies have to wait for any year to organise it again. it can also be
extended to more than five years to organise another event. To finance the major events, major
corporate donors are given exclusive rights, it means that the local suppliers are excluded from
the event themselves. For example there are many food, water and drink Suppliers who cannot
participate in Major events because if they want to participate then they have to pay large amount
and they also have to increase their quantity and quality.
MAIN BODY
Stage 1
In tourism there are different categories in it such as medical, sports, etc. so, tourism is a
broad industry as it include many things. Sports tourism is a type of tourism in which there are
various sports events organised in order to attract people. With that it enable in boosting
economy and many tourists visit nation as well. Besides that, it refers to travel in which people
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either participate or observe in sports event taking place. This is usually completely different
from other tourism environment. The audience depends on nature and type of sports event which
is organised. In present times, this industry is rapidly growing and is having net worth of $7.68
billion. As India is emerging economy and is famous for cultural and ethics as well. So,
organising of sports event will be highly beneficial. There are various cities where event can be
organised. Apart from it, country is having a strong network of rail, road and air transport. Scale
of Beach cricket is large in India as there are many fans of cricket. Besides that, there are no or
few tourism companies that exists in India to organise these type of events. Therefore,
marketplace is wide and contains vast number of opportunities. Moreover, it has been identified
that sports tourism marketplace is high in India (Perić, Vitezić, and Badurina, 2019). There are
many small events being organised which has created opportunity for large sports event. There
are basically 3 dimensions of it that are sporting activity, intentional attendance and evidence of
travel. Thus, in Beach cricket will be sports event that is organised. The audience will be
cricketers and fans who want to see this game and evidence is Indian culture and architecture
along with food and tradition. Moreover, it has been evaluated that economic revenue
generated from it will be huge. As there will be large number of audience visiting to view event
and players as well. It is stated that in sports event revenue is always high than expenditure.
However, here expenditure will be less as in Beach cricket there is no requirement of stadium.
the expenditure incurred will be on accommodation, transport, hospitality, etc. Furthermore, it is
found that social cost incurred by people is providing services and other facilities to players and
tourist. The social benefits is that there will be rise in income generated from sports event. It will
boost local culture and tourism. Along with that, more opportunities will be created like
organising beach football and other games. In this way, more sports tourism events can be
organised. In order to organise Beach cricket there is need to identify stakeholder so that their
needs are determined. Also, their interest is analysed in it. So, here various stakeholder are
involved in it that are government, community, local government, tourism companies, citizens,
etc. they all are interest groups and are related with event. Thus, it require to find out their needs
and impact of event on them.
Stage 2
The major benefit of organising this event is on social and economy. Here, community is
highly benefited from it. Also, success of event depends on capacity of community. The Indian
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community highly follows ethics and culture values. In Goa as well most community belongs to
Christianity and also as it is already a tourism place so people follows this religion (Risteski, and
Risteski, 2016). Besides that, it is found that organising Beach cricket events the community
capacity is low. It is because the people do not use resources for their benefits. The human
interaction is low as well as many depend from earning from tourism. In addition, issues are not
collectively solved by people.
Community strength is that people live peacefully and respect each other ethics and
values. There are diversified people living in that region that belong to varied caste, creed, etc.
Besides that, local highly promote tourism.
On other hand, weakness of community is they are totally dependent on tourism for income. So,
if there is no tourism no income is generated. In addition, social life of people is low as compare
to other region. The event main purpose is to provide a new concept of playing cricket and
attracting people. Also, it will be organised in coastal areas. However, there will be 12 teams
divided into 3 groups. In each team 7 players will be there.
There are several strengths of this event as in context of sport it will add a new concept or way of
playing cricket apart from ground. Furthermore, venue will be beaches where it will be played.
As it is unique concept this will attract a lot of audience to observe and participate in it. As Goa
is tourism place so it will result in providing new sports tourism venue. There will be high
growth in international tourism as well (Uvinha, and et.al., 2018).
In India cricket is loved by millions of people and organising this event will provide vast
potential in sports. This means that in other coastal regions as well of country this event can be
organised. Besides that, other sports like football, volleyball, etc. can also be included in this
event in future. It will be highly useful in integrating tourism with sports event. There are many
coastal region in India where such event can be done. The facilities require in this event is
transport, proper seating arrangement at venue, hotels, etc. in addition, for venue setting it only
require to built structure where it is organised.
For every sports event accommodation facilities are needed. It include food, transport,
hotel, etc. likewise, for Beach cricket event accommodation is easily available. This is because as
Goa is already tourism place so there are many hotels and resorts. Thus, audience as well as
players can easily stay in there. But local government need to ensure proper transport facility as
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there is no strong transport network in that region. Besides that, food dishes apart from sea food
must be provided to tourist. Thus, it will be highly beneficial to organise such event in Goa.
Stage 3
For organising an event it is essential to built a vision for India where it is done. so, here vision
is that to built and promote nation coastal tourism by organising such type of sports event. So,
in future as well these can be done in effective way. Moreover, it will involve local community
as well to help organise such events. This event will also motivate other orgainisation and
companies to conduct it in future. Thus, it is necessary to built a vision here (Ziyadin, and et.al.,
2019). As other companies will get direction that in which way they need to move. In addition,
the government can set up certain business as well in order to sponsor and organise such event.
Thus, for that first of all vision is to be set and then planning is done for future. Along with that,
objectives are set on basis of vision that can be attained. The event will provide a platform for
companies in India to host such event and boost tourism in the nation.
It has been analysed that there are several ways through which organisation can achieve
vision. Here they can merge with sports companies to host event and do effective planning. In
addition to it, they can sign agreement with state or local government to organise event in
coastal areas. It will be highly useful in contribution in economic and cultural activity. In this
way vision can be attained. As India is large country and there are various coastal region, thus
these type of sports event can be easily hosted by integrating with local government. It will
provide country useful resources and utilise it in order to boost sports tourism. There are many
other region as well where various type of sports event can be done in India.
The government can also support organisation in attaining their vision. They can provide
financial aid and resources to be utilised to host event. Furthermore, promotions can be done as
well of event in effective way. A framework can be formed in order to provide a pathway to
attain vision. Not only this but small tour and tourism companies also organise local sports event
or international sports events to attract people. The main aim is to earn profitability and expand
their business by hosting such type of events with purpose to boost tourism (Perić, Vitezić, and
Badurina, 2019).
Stage 4
Event selection
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Cricket is the Top most popular sport among the Indian people. almost in every state and city
people used to play cricket, They not only like to play but they also like to watch and support
their favourite cricket team. The reason for selecting this sports event.
Event marketing
To attract people from the other places event organisers can use social media platform because it
is cost effective and accurate way to advertise.
Enhancing community programming
Main target are the local people and it is important for company to attract them towards their
sports event. Company can attract local people By recruiting local marketers or contacting them
to advertise their sport event. Local TV channels and newspaper can also be best way to
advertise locally (Risteski, and Risteski, 2016).
Sports event tourism impact assessment
Economic
Company can give chance to local suppliers of the food drink and other basic things that will be
required for event. Local supplier will get chance to show their presence And they will able to
expand their business. Expansion of business means creating a job opportunities for the people
and it will be direct contribution to the local economy.
Social culture
It will also help to promote social culture because Sports we went well motivate local people to
participate in sports activities and it will make them fit and healthy. Sports event can be join by
any of the age group people And this will affect on their health and provide them a healthy life.
Environmental
Company can also give contribution toward the environment by planting a trees and motivating
participants an athlete’s to give their contribution toward the Environment.
Functions and organisational development
This sport event will help company to expand their business and they will able to show their
present in a market where their operating their business another market as well. Main function of
the organisation will be 2 organise event with the proper planning, execution an proper pathway
so they can make the event successful and earn probability.
Support resources for managing sports event tourism
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there are many ways to arrange financial resources for the sports event and one of the most
popular way to organise and sports event is sponsorship. companies can encourage local
suppliers to sponsor our event and get a advertisement instead of their sponsorship. It will be
beneficial for both company and local supplier and they both will able to take competitive
advantage and aware people about their product and services (Kirkup, and Sutherland, 2017).
Action planning
An action plan is a detailed plan outlining actions needed to reach one or more goals.
Alternatively, it can be defined as a sequence of steps that must be taken by the sports event
company. action plan can include goals, measurement, objectives, action steps, roles and
responsibilities of the employees or staff member. on most important things in action plan is the
date of the event an budget that should be included so event can be organised and well mannered
CONCLUSION
As per the report has been covered and you rent organised within the territory of India. It has
been discussed about sports tourism event which refers to travel in which people either
participate or observe in sports event taking place. Event has been different from the other local
events and add uniqueness about this event is that it has been played on sand beach And the
target people were local people who living nearby the area of Goa. People who want to
participate in this event can come up with their team by paying the entry fees and other people
just want to see the event were able to buy the tickets from the ticket counter. This report has
been analysed consultancy Document including Four stages. In the first stage of document it has
been provided a knowledge of sports event and what event will be based on. second stage has
been discussed about how many people has participate in this event and who were the target
people. Another stage has been included a setting up goals and objectives of the sports event and
it also has been explained the country and place where this event will be held and how they will
going to achieve the set targets and objectives of the sports event. In the end of this report has
been build a strategic plan to achieve goals and a objective of this event to make event
successful. Strategic approach has been included strategies that can help to achieve goals and set
objectives of this event.
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REFERENCES
Books and journals
Carlson, J., and et.al., 2016. Understanding communal and individual customer experiences in
group-oriented event tourism: an activity theory perspective. Journal of Marketing
Management, 32(9-10), pp.900-925.
Kirkup, N. and Sutherland, M., 2017. Exploring the relationships between motivation,
attachment and loyalty within sport event tourism. Current Issues in Tourism, 20(1),
pp.7-14.
Kim, Y.H., Li, H. and Nauright, J., 2018. A destination development by building a brand image
and sport event tourism: a case of Sport City USA. Sport in Society, 21(8), pp.1196-1203.
Lee, C.S., and et.al., 2020. Principles of value creation in event tourism: Enhancing the
competitiveness of regional clusters. Journal of Global Scholars of Marketing
Science, 30(4), pp.437-453.
Lin, H.W. and Lu, H.F., 2016. The evaluation of event sport tourism on regional economic
development. International Journal of Economics and Management Engineering, 11(1),
pp.38-48.
Malchrowicz-Mośko, E. and Chlebosz, K., 2019. Sport Spectator Consumption and Sustainable
Management of Sport Event Tourism; Fan Motivation in High Performance Sport and
Non-Elite Sport. A Case Study of Horseback Riding and Running: A Comparative
Analysis. Sustainability, 11(7), p.2178.
Marković, S.S., and et.al., 2020. Attitudes of the Local Population in Border Municipalities on
Development of Sport-Event Tourism. Journal of Hospitality & Tourism Research,
p.1096348020927444.
Perić, M., Vitezić, V. and Badurina, J.Đ., 2019. Business models for active outdoor sport event
tourism experiences. Tourism Management Perspectives, 32, p.100561.
Risteski, M. and Risteski, N., 2016. Determining Quality of Tourism Events. Journal for Theory
and Practice of Hotel Industry “Hotel Link” 27-28.
Uvinha, R.R. and et.al., 2018. Sport tourism: a comparative analysis of residents from Brazil and
Hong Kong. Revista Brasileira de Pesquisa em Turismo, 12(1), pp.180-206.
Ziyadin, S. and et.al., 2019. Specificity of using information technologies in the digital
transformation of event tourism. International Journal of Civil Engineering and
Technology, 10(1), pp.998-1010.
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