The Business Proposal TABLE OF CONTENTS

BUSINESS PROPOSAL

TABLE OF CONTENTS
Section 1: The Business Proposal....................................................................................................1
Title of The Project..........................................................................................................................1
Terms of Reference .........................................................................................................................2
Background of the study.........................................................................................................2
Significance of the study........................................................................................................2
Aim.........................................................................................................................................2
Objectives...............................................................................................................................2
Research Questions................................................................................................................3
Timescales..............................................................................................................................3
Preliminary Literature Review.........................................................................................................5
Research Methodology....................................................................................................................8
Resources.........................................................................................................................................9
References......................................................................................................................................10
Section 2: The Ethical Review Form.............................................................................................12
2.1 Ethical Review Form: Part 1..........................................................................................12
2.1 Ethical Review Form: Part 2..........................................................................................12

Section 1: The Business Proposal
Title of The Project
To analyse the impact of CSR activities on business performance of retail sector: A case study
on Morrison’s plc.
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Terms of Reference
Background of the study
A business approach which makes contribution in the company for sustainable
development in industry is known as corporate social responsibilities. It is basically used for
social welfare and providing additional benefits to various stakeholders in terms of social,
economic as well as environmental. In the present era, competition level in retail sector
increasing rapidly. In order to gain competitive advantages, the retailers are considering CSR
activities so that able to attract huge number of customers towards them. In the current case,
Morrisons Plc Company is taken into consideration which has global presence in retail sector.
Considering to this firm, impact of CSR activities on the business performance is analysed in
this project.
Significance of the study
The study will be important for other businesses which are operating in other sectors to
determine that in which ways CSR affecting performance of company. Apart from this, when
any another scholar will go for conducting research on similar topic then the present project will
work as secondary data for him. Further, it will be beneficial for other firms for performing
several CSR activities to create highly sound customer base in respective industry.
Aim
In order to carry out the present research project, the aim of purpose is stated below:
To analysis impact of CSR activities on business performance of retail sector: A Case
Study on Morrisons Plc.
Objectives
For meeting the above mentioned aim, some objectives will be framed which are:
 To assess ways in which CSR activities are performed by retail organisations in UK.
 To determine strategies of CSR which are being used by retail companies in UK.
 To identify impact of CSR activities on business performance of Morrisons Plc.
 To recommend attractive CSR activities in order to boost up business performance of
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