Increased demand for staycation and virtual travel

Virtual travel is on the rise, providing a digital solution for the tourism industry. This report explores the increased demand for staycation and virtual travel, the understanding of digital consumer culture, and the suitability of virtual travel for the tourism industry.

Increased demand for
staycation and virtual
travel

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Question 1. When developing output, which research use to understand digital consumer
culture..........................................................................................................................................1
Question 2. How to identify digital output as best suited for tourism industry..........................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Virtual travel is an aspect which use digital technology to enhance experience of customer with
helps of images, videos and sound effect (Ahmad, Walter and Sherman, 2016). This virtual travel
has increased demand which is beneficial for tourism industry as it provides them opportunity to
earn profit and provide employment opportunity to people working in this industry. It also helps
them to fulfil increasing need for customers and provide solution by understanding their
requirement. This virtual tourism is suitable as per digital culture of customers. This project
report includes understanding of digital customer culture. It also includes suitability of this
culture for tourism industry.
MAIN BODY
Question 1. When developing output, which research use to understand digital consumer culture.
There is various research which helps business to understand customer culture. Digital customer
culture is one of those aspect which include study of consumer behaviour that is directly linked
with interaction with digital technologies including internet, mobile, social media and other
application. As there are various restrictions imposed by government on people to travel all
around world (Dann, 2018). This is due to global pandemic as Covid-19 has affected life of
people living in across world. People who love ravel can not go outside and even after
everything back to normal, they are scared to go outie their home. These situations affected
business of tourism industry. To avoid these situations, business is planning to get solution which
is based on Virtual travel. These situation helps people to travel around world where they want
without any threat of dieses.
Virtual Travel is using images, sound effect, video to enhance experience of user and
provide them an experience in same way as real travel. These helps business in providing virtual
solutions to their digital customers. As these times, customers are using digital technologies and
also accepting their result. This digital culture assists them to avoid stepping out from their
doors and protect them from threat of Covid-19. There is various research which helps business
in understanding this digital culture of customers. This culture helps business to understand
needs and preference of their customers. This digital culture helps in various business in tourism
industries. This digital culture helps tourism industry to earn money from their customers and
also helps business to travel world without fear of dieses. Digital customer culture allow business
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to develop various solution for their customer base which helps them to earn profit even after
government has put restriction on travel and also assist them in increasing their customer base.
Question 2. How to identify digital output as best suited for tourism industry.
Virtual travel is best suitable for tourism industry as it helps them to provide opportunity to
business in this industry to earn money (Freudendal-Pedersen and Kesselring, 2020). As due to
global pandemic, tourism industry has suffered from huge loss. This digital output helps tourism
industry in following industry:
Opportunity to earn profit: Virtual travel helps business to earn profit for their business as
due to global pandemic, tourism industry has suffered from huge loss. Their business has shut
due to restriction of government on travel. This virtual travel helps business to earn profit which
can be done by adoption of technology. Situation of Covid-19 has started back to normal, but
people are still afraid to going out which is threat for tourism industry but virtual travel provide
opportunity for business of tourism industry.
Employment opportunity: Due to Covid-19 people has lost their job and are staying at
their home. This situation is more critical for tourism industry as it is most affected industry from
Covid-19. So, virtual travel is one of opportunity got business in tis industry and for people who
are working in tourism industry. It helps them to provide employment which is important for
them to earn livelihood. This virtual travel requires hotels business to also helps them in
providing excellent services to their customers which also contribute to enhance their experience
and understanding need of their customers.
Enhancing experience of customer without stepping out: Virtual travel helps tourism industry
to enhance experience of customer and provide solution of their problem without threat of spread
dieses (Scharfenort, 2017). This is best suitable for tourism industry and this solution is for
people who love to travel and explore world. As it helps them in travelling without stepping out.
There is various business which are providing theses solution to their customers with helps of
digital culture.
Technology to compete: Tourism industry is working on enhancing experience of customers
and this virtual travel helps them in enhancing experience of customers with helps of technology
(Yang and Han, 2021). This industry has huge competition and to differentiate from those of
competitors, it is important for business to and this type of technology which helps them in
increasing their market share as well growth even in this pandemic situation.
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CONCLUSION
From above mentioned project report, it can conclude that Virtua travel is one aspect which helps
business to provide image, video and other sound effect which provide them real life experience.
This virtual travel helps tourism industry for development and also provide them growth
opportunities. Government has put restriction on people living in different parts of world which
create negative impact of business of this industry. This satiation also creates negative impact on
job of various people working in this industry. Virtual travel provide solution not all these
problem as it provides employment to people working in tourism industry and also provide
business to growth opportunity and expansion of their market in different business. As virtual
travel is new concept of business but it also supports digital culture of customers. It helps
customers to travel different parts of world and also provide them completely different
experience.
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REFERENCES
Books and Journals
Ahmad, N., Walter, H. and Sherman, H., 2016. THE HOME AWAY FROM HOME: AN
ANALYSIS OF THE LODGING INDUSTRY IN 2015. American Journal of
Entrepreneurship, 9(1).
Dann, G.M., 2018. Why, oh why, oh why, do people travel abroad?. Creating Experience Value
in Tourism, eds NK Prebensen, JS Chen, and M. Uysal,(Wallingford: CABI), pp.44-56.
Freudendal-Pedersen, M. and Kesselring, S., 2020. What is the urban without physical
mobilities? COVID-19-induced immobility in the mobile risk society. Mobilities, pp.1-
15.
Scharfenort, N., 2017. Tourism development challenges in Qatar. International Tourism
Development and the Gulf Cooperation Council States: Challenges and
Opportunities, 140.
Yang, M. and Han, C., 2021. Revealing industry challenge and business response to Covid-19: a
text mining approach. International Journal of Contemporary Hospitality Management.
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