To Determine Significance of Digital Technology for a Business
Added on 2020-10-23
18 Pages2362 Words481 Views
RESEARCH PROJECTPART 2 –IMPLEMENTING THEPROPOSAL
Table of ContentsINTRODUCTION...........................................................................................................................1METHODOLOGIES.......................................................................................................................1RESULT & FINDINGS...................................................................................................................3DISCUSSION..................................................................................................................................6CONCLUSION .............................................................................................................................12RECOMMENDATION.................................................................................................................13APPENDIX....................................................................................................................................13REFERENCES..............................................................................................................................15
INTRODUCTIONDevelopment of information and technological implementation bring number ofchanges in current trends and patterns of technology (Kos, 2017.). Digital technology hasrevolutionized the overall activities of an enterprise. Technological advancement worksas to bring tremendous growth and development in business activities. In this, it iselectronic technologies which works as to generates, process and stores data insystematically mode (Kang and Kim, 2017). This report will cover the activities ofDixon Schwabl. Moreover, one of the advertising agency which works as to transferthe information with local search sites and takes effective control of online presence.Digital technology works as to operate the functioning of firm in effectively mode.This kind of digitalisation process will be helpfulto bring betterment in performanceof an enterprise. AIM-To ascertain the impact of digital tools and techniques on efficiency or output levelof small business organisations. A case study on Dixon Schwabl. OBJECTIVES- To determine significance of digital technology for a business. To identify the role of small business for growth of an economy To assess the impact of digitalisation on performance level of SME’s. Recommend ways through which businesses can improve their production leveland efficiency. METHODOLOGIESTo frame this research in better manner it is important to include alltechniques, methods and way of dealings so that firm can able to take initiatives inorder to perform business activities effectively. The methodologies are defined infollowing manner as are- Research philosophies- This process aids to gather and investigate the wholeinformation in systematically mode. With help of this the depth information can begathered and it is classified into differed categories as are pragmatism, realism,1
positivism and interpretivism. Its also supportive in terms to gain the actualdescription with help of observation (Gregory, Ngo and Karavdic, 2017). In additionto this, Significance of technological advancement must be analysed so it can beimplemented in business activities to run its operations efficiently. It is very helpfulin terms to interpreting the elements of study (Ross and Lozano-Rojas, 2017). Tocarry out the activities of the research,the researcher will choose interpretativemethod. Research approach- It is plan and procedure which helps to include broadassumption to gather data, analyse and interpret it in better manner. In this, it can beconducted with help of inductive and deductive approach. Moreover, Inductiveapproach works as to develop theory or look for pattern with help of which basis ofpattern can be collected (Tomczak, Reinecke and Kuss, 2018). Thus, in deductiveapproach there is generalisation from general to specific. Research design- It is set of method and procedures that helps to collecting andanalysing various measures relates to specific research problem. In this, researchdesign are of many types as are namely, exploratory, descriptive and explanatory etc.(Kieckhäfer, Wachter and Spengler, 2017). Thus, descriptive research design will beused in terms to observing and describing behaviour of particular subject withoutinfluence it. Data collection-It is method that aids as to gather and measure information onvariables of interest to have complete and accurate picture.Thus, accuracy of dataleads to maintain integrity of research.In this, information can be collected withhelp of primary as well secondary method. Under this, with the help of primarymethod first hand information can be collected. Moreover, In primary data observedwith directly first hand experience. In this, secondary data will be collected withhelp of other parties in form of books, journal, online articles etc.Sampling- In this, sampling can be done with the help of probabilistic andprobabilistic method. To carry present research there will be use of probabilisticsampling method. In order to carry out the present research the sample of 20respondents can be taken. 2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Small Business Enterprise Assignment Case Studylg...
|9
|2669
|163
Impact of digital technology on business activity: Case Study on Dixonlg...
|20
|3255
|303
Impact of Digital Technology on Business Activity- PDFlg...
|22
|6052
|328
The Impact of Digital Technology on Business Operations: A Research Project TITLE:1 CHAPTER 1: Introduction and Introductionlg...
|16
|4649
|329
RESEARCH PROJECT CHAPTER 1:- INTRODUCTION 1 1.1 Background of research 1 1.2 Research Aim 2 1.5 Research Objective 2 1.5 Research Aim 2 1.5 LITERATURE REVIEW 4 Impact of technology (social media) on plg...
|28
|7536
|114
Impact of Digital Technologies Over Tactics of Marketinglg...
|9
|2553
|17