Significance of Technological System for Hotel Operations: A Case Study on Marriott Hotel

To explore the significance of Technological system for
working operations of Hotel: A case study on Marriott
Hotel

Table of Contents
CHAPTER 1 – INTRODUCTION..................................................................................................1
1.1 Background............................................................................................................................1
1.2 Research aims and objectives................................................................................................1
1.3 Statement of the problem.......................................................................................................2
1.4 Significance of the study........................................................................................................3
1.5 Scope of the study..................................................................................................................3
1.5 Disposition.............................................................................................................................3
REFERENCES................................................................................................................................5

CHAPTER 1 – INTRODUCTION
Research title: To explore the significance of Technological system for working operations of
Hotel; A case study on Marriott International
1.1 Background
In the digitalized era, technology becomes a critical component for the hospitality sector
to attract and retain guests. Now-a-days, hoteliers invest in many new Information Technologies
so as to develop personal engagement and provide better customer experience. Technological
advancement had brought dramatically changed the way in which people purchase and consumes
hospitality offerings. With the immense power of IoT (Internet of Things), reservation via smart
device and automation through digitalization significantly contributed in satisfying customer
expectations and desires. Technological reinvents
Marriott International is a leading multinational hospitality company that manages many
hotels and relevant lodging facilities. It is a public limited company that is listed on NASDAQ
and headquartered in Maryland, US. The hotel invests in many advanced technologies as it is a
determination of the guest satisfaction score. It uses latest technologies as a value-added
component so as to boost differentiation and improve satisfaction level of their guests. The thesis
aims to explore how technological innovation transforms its offering, services and infrastructure
to meet consumer requirements. The study investigates the significance of different technological
systems on its operational procedure and assesses that how it help hotelier to build great
customer experiences.
1.2 Research aims and objectives
Aim
“ To explore the significance of Technological system for working operations of Hotel: A case
study on Marriott International ”
Research Objectives
 To determine importance of implementing technological system
1