To identify the Impact of Social Media on Business Activity

Research Project

Table of Contents
TITLE- ............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of research........................................................................................................1
1.2 Background.......................................................................................................................1
1.3 Significance of research...................................................................................................2
1.4 Aims and objectives.........................................................................................................2
1.4 Research questions...........................................................................................................2
1.5 Gantt chart........................................................................................................................2
LITERATURE REVIEW ...............................................................................................................4
Effectiveness of digital technology in enhancing the performance of employees in Gymshark 4
Ascertain the need of implementing social media tools at Gymshark...................................5
Impact of social media in current business environment.......................................................5
Importance of social media tools in achieving growth and success in an organisation.........6
RESEARCH METHODLOGY.......................................................................................................7
Type of investigation..............................................................................................................7
Research Design.....................................................................................................................8
Research Philosophy..............................................................................................................8
Research Approach.................................................................................................................8
Data Sampling .......................................................................................................................9
Ethical Consideration.............................................................................................................9
DATA ANALYSIS..........................................................................................................................9
CONCLUSION AND RECOMMENDATION.............................................................................19
Conclusion............................................................................................................................19
Recommendation..................................................................................................................20
REFERENCES ............................................................................................................................21

TITLE-
“To identify the impact of social media on business activity and its effect on developing
organisational performance: A case study on Gymshark”
CHAPTER 1: INTRODUCTION
1.1 Overview of research
Research is necessary for every business organization for its development it in more
efficient way and leading to attain success in the large marketplace. It can be define as the first
and foremost step for business in order to meet the goals and objectives. Along with this,
research recognises the needs and requirement of the business operations that will carry out the
entire procedure of the organization. In small business organization, digital technology is one of
the essential tool of the enterprises that can help to expand business functions. The digital
technology can be used to encourage small and medium business with an effective management
operations and activities so that better results are availed. An organizations are concentrated on
identifying the latest trends of the surrounding that can used for developing new strategic
business model to achieve the objectives of the firm through digital technologies. The social
media has a major impact on the organization because its effect on developing organisation
performance (Cascio, 2018). Social media is necessary for executing in business organisation
which enhancing their profits and income in proper manner. With the rising in the number of
people along with social media sites so this will became larger in upcoming years. Social media
can assist businesses in growing and developing for gaining high income and revenue in better
manner. It can be used for connected with large number of customers in all over the world. This
will increasing awareness regarding company brand and boosting with sales.
1.2 Background
Gymshark is a small business which is a manufacturer and online retailer of fitness
apparel and accessories brands in the United Kingdom. Therefore, the core objective to opt
digital technology is to increase profitability of the firm. The impact of digital technology is not
only related to the business operations rather it also develops the employees skills to assist the
customers and also improve the business operations. In current time period, people are focus on
new digital technology and used it for enhancing their skills and knowledge in better manner.
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1.3 Significance of research
The research is important for solving different operational and planning related problems
of business. This is required for carry out research in this section so that it can change major
causes of digital technology which occurs in the firm. Also investigation help in making proper
decision which are necessary for higher business growth or success. Along with this, social
media tool assist in enhancing organisational performance by implementing various methods or
techniques effectively.
1.4 Aims and objectives
“To identify the impact of social media on business activity and its effect on developing
organisational performance: A case study on Gymshark”
Objectives-
 To identify the effectiveness of digital technology in enhancing the performance of
employees in Gymshark.
 To ascertain the need of implementing social media tools at Gymshark.
 To analyse the impact of social media in current business environment?
 To determine the importance of social media tools in achieving growth and success in an
organisation.
1.4 Research questions
 What are the effectiveness of digital technology in enhancing the performance of
employees in Gymshark?
 What is the need of implementing social media tools at Gymshark?
 Evaluate the impact of social media in current business environment?
 How to determine the importance of social media tools in achieving growth and success
in an organisation?
1.5 Gantt chart
Gantt chart can be define as timeline which is used to manage the projects which depicts
the instructions that how a project will conduct (Cascio, 2018). It records the duration of the
tasks and their sequences. It state an expected timeline and overall time of the project that is
required to complete a task. It involve all the tasks of the projects that can be checked by
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manager including every task to determine the time required to accomplish the task. There are
several advantages of using the Gantt charts that can be given as follows-
Avoid completion confusion – Gantt charts keep user on the right track and it also
provides a visual timeline for beginning and finishing line of particular task. These control and
manage the activities on daily, weekly, monthly or yearly basis with a clear understanding
methods to continue the task on its right way (Armstrong and Taylor, 2014a).
Understand the task relationships – These charts are used to establish a clear vision
about the tasks interrelationships because there are some task which can be depend upon the
completion of the previous task. These task relationships revolve around understanding timing of
each task, which then impacts other tasks listed. This process can be assure the optimum work
flow, maximized productivity which gives the success to the project.
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LITERATURE REVIEW
Effectiveness of digital technology in enhancing the performance of employees in Gymshark
In a business organisation, digital technology has major impact on a business
organisation in order to improve quality and performance of employees. Now a days, each and
every business organisation adopt several promotional tools to spread proper information of their
products and services in target market. In this procedure, digital technology offers an effective
approach to spread out specific information about organisational services to target customers.
For this, management of firm needs to analyse skills and abilities of their employees for
implementation of advance technology in organisation to ensure higher probabilities of success.
This procedure assist in enhancing abilities and knowledge of workforce. It has major and direct
impact on their productivity. It assist to maximise their level of learning and to implement them
properly in their working approaches.
In a business firm, employees learn different ideas and techniques on the basis of new
approaches, in which advance technology also play a most important role (Berman and et. al.,
2012). On the basis of this, employees analyse different ways of working by online medium.
These activities include internet surfing, online trading, as well as create positive relation with
new customers. Different business firms conduct training and learning program in their
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