To identify the impact of marketing activities on the

To identify the impact of marketing
activities on the performance of
organisation: A study on Morrisons.

Introduction
Every organisation performs their operations in an
efficient manner to achieve profits and generate
revenues. These companies establish their business on the
basis of some objectives and aims.
Through this current study, it can be analysed that how
marketing activities can enhance performance of an
enterprise.

Theme 1:Customers are highly satisfied with the
services of Morrisons.

Theme 2: People are strongly agreed over this
statement that by adopting the marketing strategies
the performance of an enterprise can be improved

Theme3: Advertisement and promotional activities
can enhance the brand image of the company.

Theme 4: Service users will recommend the
services to their friends and family.

Theme 5: People are using the services of
Morrisons from more than 6 months.

Appropriate Media
The researcher can use some media in order to
communicate with the target audience.
There are many more methods that can be used so that
people will be able to know about the findings and
recommendations.
Here, power point presentation is a example which can be
used by the researcher so that they can reach to the mass
audience.

Conclusion
From the above mentioned report it can be concluded that
marketing is the functional area which can enhance the
profitability and sales of an enterprise.
There are some of the marketing activities such as public
relations, direct selling, and advertisements and so on.
By adopting the marketing activities, the brand awareness
and brand recognition can be increased in the market.

References
Broberg, P., Umans, T. and Gerlofstig, C., 2013. Balance
between auditing and marketing: An explorative study.
Journal of International Accounting, Auditing and
Taxation. 22(1). pp.57-70.
Chinomona, R. and Sandada, M., 2013. The influence of
market related mobile activities on the acceptance of
mobile marketing and consumer intention to purchase
products promoted by SMS in South Africa. Journal
Of Applied Business Research. 29(6). p.1897.
Fu, Y.K., 2011. Marketing activities management in
SMEs: An exploratory study. Human Systems
Management. 30(3). pp.155-166.