Cultural Effect on International Enterprise Management in UK Accounting Profession

Research proposal

Topic: To review cultural effect on the international enterprise management in UK
accounting profession.
INTRODUCTION
IBM is concerned with various international operations for a company that
conducts commercial enterprise in multiple countries. These
transactions encompass the transfer of goods, services, technology, managerial knowledge, and
capital to different countries. The current report is based on assessing an impact of the culture
within international business on the accounting firm of the UK. Furthermore, the study throws
deeper insights towards understanding culture, it influences on the business etc. Moreover, it also
highlights the barriers relating to cultural differences and the measures that need to be taken by
the company to overcome such challenges and the barriers effectively and efficiently.
MAIN BODY
Problem Statement
The research will help in evaluating an effect of culture of on the global management
practices that are adopted by the companies in the accounting profession in UK. The study will
use the systematic literature review technique to conduct the research and draw relevant results.
Research Objectives
 To determine the impact of culture in the international management.
 To identify the integration of culture in the accounting profession specifically in UK.
 To ascertain the challenges and barriers that rise due to culture and its impact in the
international business.
 To recommend appropriate solutions in order to overcome the barriers identified.
Research Question
 How does the culture impact the international management?
 What is the manner in which the cultural integration affect the accounting profession in
UK specifically?
 What are the challenges that arise due to the cultural impact in the international business?
 What are the appropriate solutions that can be used to address the challenges that have
been identified?

Literature review
Theme 1: Understanding concept of the culture in corporate
In accordance to the Beugelsdijk, Kostova and Roth, (2017), culture in the business is
been reflected as the style or the model of conducting the business operations within the work
environment. It determines the ways in which different level of the management staff
communicates with each other and the way in which employee’s deals with the customers and
the clients.
Theme 2: Reviewing influence of culture in an international management
With an emerging trend and globalization, more of an international business like joint
venture had been developed and emerged on the fast pace. Thus, it becomes essential for talking
about an element that influences an international management. López‐Duarte, Vidal‐Suárez and
González‐Díaz, (2016), reviewed that culture differs from one country to another country and for
an international business, grasping for a cultural difference in between the local and the global is
considered as crucial for developing long run relationship and in obtaining growing success in
the future periods. For instance- conducting business in the Asian culture is not been confining
only to the hours of working but also mix into the societal business like together nutrition where
a trust bond is built & the sensitivity to the cultural values and the norms are founded as crucial.
For instance- In a joint venture, the requirement of the trust and cooperation b/w the
partners is counted as crucial to attain the long run growth. By blending a culture of the various
locations in the different business culture could strengthening a feeling an identity of the
corporate and also possessing the adequate challenges for managers operating the business
internationally. The world level merger between the countries that belongs to other national
relating cultures is seen as an demonstration of difficulties that could arises at the time when
there occurs a strong clash between the national cultures.
Golesorkhi, and et.al., (2019), analysed that in each of the cases, attaining successful
results in an initial agreement as well as long run business relationship highly depends upon the
sensitivity to the language differences, behaviour norms and the value system between
themselves & also their hosts. Thus, being adjusted towards the ethical diversities could directly
impact success or the failure of a proposal.