Expansion of Dairy Products from Netherlands to Fiji Islands

To,
The Chief Secretary of Bio Security, Fiji islands, Date:
Subject: Expansion of business of dairy products of Netherlands to Fiji islands
Dear Sir,
I am the director of an FMCG company in Australia. I want to propose a business deal to you.
I want to introduce dairy products to Fiji islands. Australia and New Zealand import dairy
products for their countries from Netherlands. Dairy product is banned in Fiji Islands and
there is no pathway of dairy products to Fiji Islands. Netherlands, on the other hand is the
most productive and a rich country, with history of being the export leader globally. The
largest share in the economy of Netherlands is occupied by the processed food sector. Out of
all other sectors, dairy sector is intensely export-oriented and the top most productive sector.
This productivity is because of neighborhood and domestic competition (Gelici‐Zeko, 2013).
The products have very high demand in the market of Netherlands and outside. Technological
innovation is exclusivity for the production of the dairy products in Netherlands. High
regulatory principles play a vital role in the production of the dairy products. Skilled
workforce is appointed for the making of dairy products. Cost of labor and the raw materials
are cheap, thus the cost of the dairy products are also cheap which will attract the low-end
customers of Fiji islands (Van Dijk, Schukking & Van der Berg, 2015). The dairy products
include consumer milk, yogurt, condensed milk, cheese, ice cream and dried milk (powdered
milk). The different processes of making these products are homogenization, chilling and
pasteurization. Milk produced from cow milk are processed and distributed in different
forms. Another essential reason for the growth of this market is the natural milk (Bijman,
2018). The producers when allow the cows to pasture for more than 6 hours per day, which
is 120 days per year, an additional of 0.01 dollar per liter of milk is produced. Every month,