Impact of Technology and Internet on Event Sponsorship

This research paper examines the impact of technology and the internet on event sponsorship. It explores how technology has changed event planning, marketing, and management. The use of social media, online ticketing, and mobile apps are discussed as popular technological functions in event sponsorship.

To what extent, and how, has the technology and the internet impacted upon event sponsorship 1
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TO WHAT EXTENT, AND HOW, HAS THE TECHNOLOGY AND THE INTERNET
IMPACTED UPON EVENT SPONSORSHIP
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To what extent, and how, has the technology and the internet impacted upon event sponsorship 2
Abstract
The use of technology in recent times has altered the manner individuals interact, the
manner they spend their resources. Technology also changes the manner people systematize and be
present at major proceedings. With the continuous advancement of technological usage,
enhancements, and changes, it is easy to understand why technology in the event industry is ever
varying the way different events are, planned, created, marketed, and managed. The management
body of the event describes the events like the career to be in its early stages. The function of this
study is to examine impacts that technology use, as well as the internet, is having on the event
sponsoring plan by outline what is meant by “technologies of Event.” Several technological
functions presently being utilized in the event sponsorship that was identified and deemed the most
popular is the internet, platforms of social interaction, exploration engines, online ticketing, and
World Wide Web. This research paper also examines the positive and negative effects of technology
together with the internet in the sponsorship of events.
Introduction
Event sponsorship is always seen as a simple operation in society. Creators of different
events recognized broad forms of exposure such as ticket rip-offs, trade exhibit booths, together with
logo positions and advertised them to different product modes. However, society nevertheless
depends on this system to succeed in different operations (O'Halloran 2014). Presently, sponsors of
events have admission to digital advertising devices that assist them in reaching their intended
audience more simply and at a reduced price. Adatia (2016) stated that the use of new technology
along with data has been changing experiences of fan at different event venues such as stadiums like
never before. Groups alongside venues are utilizing internet, applications, and signals, alongside
digital modernization to enhance their actions, enhance performances of different players, and

To what extent, and how, has the technology and the internet impacted upon event sponsorship 3
improve experiences of their fans (Jedel 2018). The top precedence is to bring devotees to bring
different fans to the venues of events and put them in the center of the action together with the
creation of experiences that keep them coming back for more. Across different nations such as the
US, event teams are spending millions to bring connectivity as well as convenience to venues of
events (Sung and Lee 2016). In event venues such as stadiums, fans need to be capable to share,
interact, as well as stay social during events like games. While several teams in the events still do not
offer access to WI-FI in their venues of events that are quickly shifting.
The primary goal of event sponsorship is to receive recognition as well as increase brand
awareness globally. Unlike different forms of advertising, technology and internet usage in the event
such as Wi-Fi sponsorships enables consumers together with businesses to interact in the real
moment through the branded splash page (Mayer, Koldehofe, and Rothermel 2015). Instead of
focusing on spending the huge part of an individual budget on traditional models of advertising
techniques, internet sponsorship enables an organizer of the event to engage with different potential
customers at a much lower cost. For instance, internet in event sponsorship helps in targeting the
right audience. The use of the right network in the event gives appropriate direct access to an
individual market where the event organizers can interact with their targeted audiences before the
day or event (Andersson, Getz, Mykletun, Jæeger, and Dolles 2016). Additionally, it generates leads
along with the creation of community because the target audience is more apt to engage with the
rand, promote brands of event or services. In some instances, internet promotes the interaction
between the event organizers and sponsors evading to improvement on the purchase of products on
offer after being provided with the much-sought-after free service such as Wi-Fi with the
personalized user experience. Besides, the idea of using interment and technological techniques
increases brand exposure along with the visibility by offering the best platform such as the branded

To what extent, and how, has the technology and the internet impacted upon event sponsorship 4
splash pace where different sponsors can execute campaigns for marketing the events. It also offers
the best platforms where sponsors are able to advertise their brand through the usage of different
images or video ads that lead to the attraction of several clients to attend every organized event.
Impacts of technology and the internet on event sponsorship
The use of the internet, as well as technology, is the focus in approximately every
organization, although the manner it is shaping event sponsorship is mainly notable. The use of
technology in the event has changed how organizations invite, outreach, as well as promotes
different events (Boronczyk, Rumpf, and Breuer 2018). Public contacts alongside public enthusiasm
are created across the choices of social media means, and requests take the more digital shape. The
use of technology in the creation of societal media offers a closer look into demographics such as no
other podium. Prior the beginning of the digital period, targeting the pertinent audience was the
major contests in event sponsorship, although in present days attaining the correct individuals to the
event is considerably simple (Andersson, Getz, Mykletun, Jæeger, and Dolles 2015). For instance,
the use of Facebook, Twitter, and LinkedIn enable event organizers to uphold their affair to the
relevant spectators pre along with post occasions, aiming the right individuals that have especially
articulate different interests in the type of substance their event will discover. These demographics
can wrap various aspects of individuals such as sex category, age, location, level of education,
interests, and where individuals have been in past days. Therefore, internet and technological usage
in event sponsorship have improved the manner in which organizers monitor different data from
their targeted clients (Dai, Wan, and Liu 2016). The internet help in ensuring that the management of
societal media platforms can recognize people that are most devoted fans and how the organizers can
gain more individuals to resume to their subsequent events.
Improve the marketing of the event

To what extent, and how, has the technology and the internet impacted upon event sponsorship 5
The relationship between internet usage and technology with the event organizers goes
far past target in populations. It can also be utilized in the process of generation of experience,
excitement, drone, as well as attendee support. It remains to be the most charge-efficient as well as
the efficient manner of marketing of different events (Muchnik and Goldenberg 2017). Internet is the
chief aspect that helps in the creation of brand visibility as well as conversation that can create event
promotion far more interactive, attaining individuals’ deference and interest while offering them the
greatest taste of what to wait for in every sponsorship of the event. In most cases, use of the internet
and technological applications can create the impacts of the event last much enduring than a real
event, within the time prior and after being tremendously precious to both the coordinator and event
attendee (Sung and Lee 2016). It offers different individuals the greatest chance to do online system
with their aristocrats. It also offers the best platform of finding out who else is attending the event,
what they are probably to grow from the event as well as what other probable attendees beliefs are
regarding operation. Therefore, internet of all things along with advancement in technological usage
offers sponsorship professionals new platforms that are useful in exploiting their investment,
improving their brand presence and connect with the huge audience in search of new experiences.
Enhance brand visibility
Internet and technology use put different brands of an event in front of a huge number of
audiences that have not heard of the businesses or activities that are yet to take place. The bigger the
event, the more press together with social media mentions the society get prior, during, and after the
day of the event (Lee and Cho 2016). With several sponsorships, the event organizers and sponsors
can attain ads, signs, or radio spots that boost recognition of the brand. When the organizer of events
plans for promotional giveaways, a huge number of persons will be toting their branded swag.
Therefore, quality matters, so there is need to choose the best technique in organizing for an event

To what extent, and how, has the technology and the internet impacted upon event sponsorship 6
with the track record of attracting appropriate press together with customers. The use of right
technology and internet ads allow the event sponsorship to attract highly interested parties for the
event. Sponsored events often cater to niche audiences or member organizations when the internet is
put to help in boosting their planning of the operations (Jing, Zhang, and Li 2013). Therefore, event
organizers and sponsors through internet and technology usage can ain opportunities necessary in
engaging one on one with individuals that are looking for relevant solutions of different products.
Mobile apps
The use of mobile event apps remains to be stale modern events. These interactive apps
help in the process of empowering event attendees to have full command of their skills and be
associated to every affair of event sponsorship as to submit to its targeted audiences (Michelini,
Iasevoli, and Theodoraki 2017). Using the announcement feature available in most apps of the
mobile event allows event organizers to drive event attendees targeted texts. It stays that an
individual can transmit the personalized invitation to attend the demo from the significant sponsor or
catch the gathering they are probably to enjoy (Lee, Jong Junsang, and Chang 2015). Therefore, the
use of technological devices such as mobile event apps can be of significant use as it allows the
event organizers to send the attentive to attendees by letting them to understand the sponsored
lounge regions which are an appropriate place to interact with a colleague (Boronczyk and Breuer
2019). There is a range of purposes that make it necessary for every person around the society to
consider the use of internet and technology into their event sponsorship programs. Goenka (2018)
stated that some of the benefits consist of an increase in engagement of the audience in operations,
measuring the success of events, improving the ways of adhering useful insights, as well as
improving how organizers can make the impact. Internet usage improves the process in which event
organizers gather useful sights prior, during, after the day of the event. Here, testing, as well as

To what extent, and how, has the technology and the internet impacted upon event sponsorship 7
measuring, is something that in theory needs to be applied to every event operator that is yet to be
done.
While it may appear common to measuring achievement, it is not the real issue. It is the
collecting of data as well as handy to enhance particular elements of the events rather than the in
general achievement of the sponsorship of the event (Dai, Wan, and Liu 2016). The use of the
internet in the process of event sponsorship allows every individual to make appropriate decisions in
the prospect that are stranded on previous requests. In most instances, technology can be utilized to
improve the presentation of events during sponsorship by including sound, light, virtual experiences,
and animations as a way to attract a huge customer base. O'Halloran (2014) argued that technology
increases the engagement of audiences that has been a major challenge for most even sponsors.
Additionally, technology also helps in improving the technique of managing conversations between
the event organizers and their targeted clients. As stated by Nufer (2015), the use of the internet
enables different views, reviews, and communications to be made public. It means that upholding
the appropriate status online is a significant need for the achievement of any organized event. For
this purpose, it is essential to enclose the brand of the event with positive content, chat, and human
communication.
Conclusion
The use of technology together with the internet is far above just focusing on the newest
trend in the process of event sponsorship. It is certainly the only way that is going to perform the
growing purpose in the prospects of events. This remains to be the major reason as to why event
planners and other organizers have to improve their knowledge of the extensive range of alternatives
present or operate with actions that offer this understanding to their operations. Although internet
and technology usage can often be viewed as the opponent of live engagement in the event, when

To what extent, and how, has the technology and the internet impacted upon event sponsorship 8
used appropriately, it can have a positive impact on interactivity and appointment throughout the
whole entrust journey. The success of every event is fundamentally dependent on the goals that an
individual make decisions when they initially decide to hold the event. When focusing at the effects
of internet and technology in the run-up or sponsorship of a sponsorship plan of an event, it can be
argued that developments in social media together with their platforms they now offer act as
significance driver in impacting the manner that events are now being marketed to their target
customers.

To what extent, and how, has the technology and the internet impacted upon event sponsorship 9
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