Tour Operation Management

Tour Operation Management

Table of Contents
INRODUCTION..............................................................................................................................1
TASK 1............................................................................................................................................1
Covered in Leaflet.......................................................................................................................1
TASK 2............................................................................................................................................1
Covered in PPT...........................................................................................................................1
TASK3.............................................................................................................................................1
3.1 Planning decision for designing brochure.............................................................................1
3.2 Traditional brochure for tour operation.................................................................................2
3.3 Methods of distribution.........................................................................................................3
TASK 4............................................................................................................................................4
4.1 Strategic decisions made by different types of tour operator................................................4
4.2 Tactical decision for tour operator in different situation......................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INRODUCTION
Tour operations are important for the travel and tourism because they arrange holiday
package and help in providing various services which customers wants in their holiday package.
In tour operation the tour operator play a important role by managing tour package according the
customer. For doing this work they do work with hoteliers, airlines, car hire companies and other
travel services suppliers for providing travel services according the customers (Chand and Katou,
2012). Tour operators take help travel agents for selling their holidays package and other
travelling services. They provide applications for online booking and make it easy for the
customers. This given report is based on Lcb travel agency. It is started by Mr Lim in 1984 and
this company provide travel package for more than 50 destinations. In this assignment it is
explain that what are the current and recent trends occurs in the travel industry and the
developments of the tour operations sector. .
TASK 1
Covered in Leaflet
TASK 2
Covered in PPT
TASK3
3.1 Planning decision for designing brochure
This is important to the travel agency and tour operators to make planning for designing
broacher. If Lcb going to plan designing of brochures firstly it defines it brochure goals, define
market objectives, collect sample brochures, establish a budget and define vision of the brochure
(De Sausmarez, 2013). There are some elements for planning decision for designing brochures:
Cost- In this planning is related to the cost that how much cost is invest for designing
brochure. In this process, here include the cost of advertisements, number of copies and other
sources cost which use in the planning. The cost of Lcb Boucher is less then Thomas cook
because its quality is good rather then Thomas Cook.
Deciding the formate- It is important for designing a brochure. The formate of it depend
on the information which write down within it. It can be folded and one page according the
matter and the brochure cost are depend on the material which are used to design it. Lcb made
1