Stages and Time Scale in Development of Holidays

TOM

2.1 Stages and time scale that are involved in development of Holidays
• Market Research-: The Market research reports must provide a detailed and extensive overview of the
destination including all the information on holidays and market size and share of that holidays. The travel and
tourism industry market research reports can help in gaining further knowledge for the holidays and all market
trends of that destination and it also helps in gaining valuable holidays and also the consumer data of tourists
(Li, Hou, Chenand Li, 2016). The market analysis can help in making informed and good business decisions as
its provides up – to – the - minute holidays and also travel industry intelligence.
• Planning and Scheduling-: After the market research had been undertaken the tour operators must determine
the destination, category of hotels, no. of tourists for any package, and the suitable dates for that packages.
• Contracting-: After all the planning and scheduling had been completed now its time for tour operators to
negotiate different hotels through which they can get best packages and also transport that are cost effective for
that tour.

Continued....
• Calculation of Cost for the package-: Now the time has came to calculate the price of tour
packages after all dealings had been done with contractors. The maximum discount that can be
given must be calculated in this stage (Zeng, Dasgupta and Weinberg, 2016).
• Financial Evaluation and Pricing-: the financial evaluation of the package must be done by
comparing same packages with the other tour operators and then fix price for tour package.
• Creation of Brochure-: Now its high time for creation of brochure as all the price, destination
discount, dates had been fixed.
• Advertisement-: After creation of brochure the advertisement must be done about the tour packages
with the help of different sources of advertisement which includes Social Media, Leaflet in
newspaper etc.

Continued....
• Operation and Execution-: after everything is finalised and analysed now its time to take booking
of the package and also to execute the package.
• Post Tour Management-: This is the last and very important as to take feedback from the travellers
and must check if they had any problem in the tour which in future can be corrected. This helps in
providing repeated customer base to them (Spann, Fischer and Tellis, 2014).