How to Create a Brochure

This article provides a step-by-step guide on how to create a brochure. It covers topics such as narrowing down the topic, designing the layout, and crafting compelling content. The article emphasizes the importance of being specific, using appealing visuals, and delivering a clear message to the audience.

TASK 1
holiday package and its components
The Package Travel, Package Holidays and Package Tours Regulations 1992 state that a
'package holiday' is one that is sold at an inclusive price, has at least two of the following
components; transport, accommodation and last at least 24 hours or involves overnight
accommodation. A comprehensive holiday package is likely to give you and your family an
ample time and prevent you from disappointments.
Ana holidays and tours is the way to go for any holiday destination we have different and
affordable prices for all your travel needs.
Mount Like is the key destination for the holiday with your family. It is situated along the
equator and various rivers originate from it. We have the perfect package for you or your
family. For 4 days 3 nights we charge as low as U$ 1000.
The pick-up will be at Arisen gardens on the 10th of December at 8 AM. You will travel in a
60 seater bus. It moves on a maximum of 80km/hr. the driver is well trained and he has great
experience on long distance driving. In the bus there will be a person to give you water and is
there to address any of your needs. The drive is 5 hours, a stopover at Sane town for foods
and refreshments for one hour then proceed with the journey.
Tents are present in the holiday package for the ones who are not comfortable in tents there
are rooms. Rooms are singles and doubles you will get a chance to choose. Meals will also be
included in the payment, African and French cuisines will be served. There will be chances
for one to display their cooking expertise. Each night a bonfire is lit and you bond with the
people around. On the first day we go hiking around the mountain, day two boat riding and
swimming. Day three and four will involve games and challenges between us, it will be the
most exciting part. One is needed to carry blankets, hiking attire, toiletries and comfortable

shoes. We travel back on 14th December morning, this will be a lifetime experience and not
worth missing.
If interested one is to pay cash through our paybill 98764, you can also visit our offices to
pay via cash or VISA. We will offer luxurious transport and accommodation services that
will enable our clients to have a lifelong memory. Below is the total cost and the breakdown.
Cost
Transport U$ 300
Food U$ 300
Accommodation U$30
Hiking U$120
Challenges and team activities U$50
Drinks U$ 150
Boat riding and swimming U$ 30
It all totals up to U$ 1000, 20% discount on the first ten people to pay. Hurry! Hurry!

TASK 2
2.2) types of contracts used
1. The allotment contract (or allocation contract). The tour operator bargains with the
service provider for the availability of a given number of rooms for specific dates of the year
and the right to re-sell them to final consumers as part of the package holiday. In this
contract, the tour operator holds the right to return any unsold room before a deadline. This is
advantageous to the tour operator as it takes care of the risk due to loss, caused by over
projection of customers.
2. The free sale contract. This is an agreement which implies the immediate purchase of the
service and the commitment to pay its values regardless of the real occupation. From an
economic perspective, this is a future contract. The free sale agreement allows the service
suppliers to rely on a certain volume of sales, thus transferring the risk of unsold, at least
partially, on the tour operator.
3. The contract with commission. Compared to the previous contract types, this is a less
risky and less demanding contract type, to the tour operator. None of the involved parties are
bounded, neither regarding dates nor regarding availability to provide. It is a simple
brokerage contract that works at the time of booking, which is paid against a pre-negotiated
commission. Given that medium and large sized tour operators usually sign contracts
characterized by a particular volume of availability and lower prices, this contract is mainly
used by small tour operators, tour organizers, and travel agencies.
3.2) type of promotional materials used
Independent tour operators like Association of Independent Tour Operators (AITO) can use
information technology in promotional activity. The recent change and progress in
information technology have a revolutionary impact on tourism. This is because, In

promoting their operational services, the Internet can play the leading role to facilitate
information exchange internationally. It is worth mentioning here that though have their web
page; it should be well designed containing all the necessary information.
Chain tour operators like can use television advertisement as promotional material. This is
because television advertising helps the operators to come into contact with people who want
to buy their services. It is an easy way of communication, between salesman and consumers
from local to national even international levels. Furthermore, television advertising
incorporates imagery and sound to the advertisement which gives a personality and
uniqueness to the service advert and therefore boosting the chances of getting more
customers.
3.3) type of distribution methods
Independent tour operators use direct distribution system. This is a type of system whereby
the sales are realized through direct contact with clients or consumers.
The direct distribution system has some advantages and disadvantages;
Advantages
1. The direct method is time saving because it provides a direct means of communication to
the operators and customers.
2. There is a marginal increase in profits because there is no commission given to any
middleman.

3. Its provides greater control to the operators because of the comfort and security in the
transaction process.
Disadvantages
1. There is high cost of sales.
2. There is possible reaction of dissatisfied intermediary.
The chain operators, however, use an indirect means of a distribution system. This is a system
whereby, there is the use of one or more intermediaries within the process of delivery of
services to customers.
Advantages
1. It provides the opportunity for a lower price as discounts are negotiated.
2. It provides professional consultation to customers for the best services available thereby
maximum customer satisfaction.
Disadvantages
1.possibility of conflict between the consumer and the middlemen.
2.less control over the user by the operator because of no direct contact.
3.more expensive compared to direct contact.

TASK 3
How to create a brochure
A brochure is a piece that helps sell a product. It is an organised method of passing
information to people. Brochures are quick and fast in passing information. Pictures are
included in brochures to please someone’s eyes. “As they say it, pictures speak louder than
words.” Unlike websites brochures are easily accessible and they are easy to understand.
Step 1: Narrowing on a topic.
Get specific, you need to focus on the main point you want to pass down. Example if you are
advertising kitchen wear, deal with the equipment alone do not start talking about a kitchen.
Be the reader. What would you want to see or know if you are a reader? What would you
want to read about the product? The colours should be bright and appealing from far.
Consider the tone to deliver the message. Example if you are advertising kitchen wear use
bright colours that please the soul.
Stress on the advantages of a product. Always answer the frequently answered question on
the brochure. The information should be quick and effective.
Be relevant and straight to the point. Avoid beating around the bush, be specific on an issue.
You can include logos in the brochure.
Step 2: Layout.
Layout is the appearance. These are the different parts needed and sections placed. Section
one needs to be appealing to the public. The last section includes contacts and offers of the
product.

Balance images and words. Most brochures have images and words; they need to be
proportional and be appealing. Use the correct font. You can also include blurbs to explain
the pictures.
The topmost cover should always be pleasant, once you please the eyes the rest will fall into
place. Beauty goes hand in hand with memory and thus if clients feel attracted to your
product, there is a higher chance that they will always come back to grab it.
Step 3: Content.
This is the message you intend to pass. Talk to your audience using short, direct to the point
words. Focus on one thing do not make the audience bored of what you write.
Once you are sure you have the content written down you can add a testimonial, which will
involve someone who has used the product before and has excellent results. An example if it
is on a lotion, ‘The lotion has been wonderful. My skin is always smooth and moist.
Everyone should try it out’, then include the name and possibly the contact of the client. By
doing this, the clients will be associated to your product and thus will likely call to purchase it
End the brochure well. End by giving a way people can contact or access the product
services.