Tour Operations Management

TOUR OPERATIONS
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
TASK 2............................................................................................................................................1
TASK 3............................................................................................................................................1
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Today’s globalization has laid an astounding amount of profit generation for Tours
and operations management. It has become an integral part in the travel and tourism sector with a
widespread impact as well as influence on the developmental activities and operations related to
this. This assignment will be based on understanding the significance of the roles and
responsibilities of tour operators in enhancing the economy of a country and promote tourism at
global level. There will be an analysis of the latest trends, financial evaluation; methods of
contracting that are involved in the product development, their designing of brochure and
employing other platforms for promotion for utilizing the distribution channels appropriately.
The major purpose is to put insights on the working conditions in terms of strategic and tactical
decisions in context of the tours and operations management from the overall outlook to attract
potential customers for growth and progress.
TASK 1
Enclosed in a leaflet for the product development team
TASK 2
Enclosed in a PPT
TASK 3
AC 3.1 Evaluate the planning decisions taken for the design of a selected brochure
Brochure is an important tool, which acts as the introductory platform for travelling and
tourism companies. It provides the entire details and features related to travelling in order to
attract tourists and travelers by making such brochures interesting and user-friendly (Guo and
He, 2012). There are few determinants which affect the designing and are as follows:
Cost: This involves the scheming of cost differentiation on the basis of designing and quality of
print. The type of paper used in it, folding style it will follow, number of copies and the entire
format of brochure will lead for distribution with the purpose to attract potential customers.
Content: This factor assist in providing details related to tour and the concerned operators to
fetch attention of customers. Along with, the quality of writing laid emphasis on their use of
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