Tour Operation Management

TOUR OPERATION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Analysis the effects of current and recent trends and development on the tour operator
industry...................................................................................................................................1
Covered in leaflet...................................................................................................................1
TASK 2............................................................................................................................................1
Covered in PPT.......................................................................................................................1
TASK 3............................................................................................................................................1
3.1 Presenting the planning decision taken for design for a brochure....................................1
3.2 Presenting the suitability of alternatives to a traditional brochure for different types of tour
operator...................................................................................................................................4
3.3 Evaluate the suitability of different types of distribution used to sell a holiday package 5
TASK 4............................................................................................................................................5
4.1 Strategic decisions made by different types of tour operator...........................................5
4.2 Compare the tactical decisions that taken by selected tour operator................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Tour operation management includes different activities and tasks in business irrespective
of their nature in functions. It considers planning, organising, staffing, monitoring, controlling,
etc. to improve overall productivity. There are several tour operators generally includes packages
and advertise it to promote their products (Robinson, Fallon and Crotts, 2016).
In this context, present study based on Travelodge UK which is hospitality sector
industry and operating in the hotels. They deal with more than 500 hotels in UK and provide
different kinds of services to attract more customers.
For gaining insight information of the present study, it includes effect of current and
recent trends on tour operations industry. Furthermore, it focuses on suitability of different
methods of contracting from different components. Moreover, report also assess suitability of
alternatives traditional brochure for different types of tour operators. At last, it contains tactical
decisions that could be taken by selected tour operator in different situations.
TASK 1
1.1 Analysis the effects of current and recent trends and development on the tour operator
industry
Covered in leaflet
TASK 2
Covered in PPT
TASK 3
3.1 Presenting the planning decision taken for design for a brochure
Travelodge can select brochure of different types of tour operators such as inbound as
well as outbound tour operators and the planning decision is as follows:
1