Tour Operations Management

Tour Operations
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Covered in Leaflet.......................................................................................................................1
TASK 2............................................................................................................................................1
Covered in PPT...........................................................................................................................1
TASK 3............................................................................................................................................1
3.1 Planning decision taken for the design of a particular brochure...........................................1
3.2 Suitability of alternatives to a traditional brochure .............................................................2
3.3 Suitability of different methods of distribution used to sell a holiday for different types of
agent ...........................................................................................................................................3
TASK 4............................................................................................................................................4
4.1 Strategic decisions made by different tour operators ..........................................................4
4.2 Tactical decisions that could be taken by Lcb company ......................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6