How Too Good To Go can Attract the Gen Z Audience

How Too Good Too Go can
Attract the Gen Z Audience

Executive Summary
Gen Z marketing requires more than simply selling a product to the people which are born
between 1996 and 2010. The marketing practices for the Gen Z require utilization of the digital
natives which grabs their attention. Social media is said to be very important for the millennial to
achieve the success for the business.

TABLE OF CONTENTS
Executive Summary.........................................................................................................................2
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Marketing trend analysis..............................................................................................................4
STP Analysis................................................................................................................................5
Customer persona.........................................................................................................................6
Recommendations .......................................................................................................................7
Customer Journey Mapping.......................................................................................................14
Customer Journey Map..............................................................................................................15
REFERENCES..............................................................................................................................17

INTRODUCTION
Generation Z is born between the year 1996 to 2010 which contributes to 40% of the
overall population and possess the conscious buying behaviour. In the current era, there is higher
level of demand for the products which supports the environment friendly, ethical and
sustainable. The current study will pay attention on analysing how too good to go so that
attracting gen Z audience can become possible. This report will pay attention on having
information market trends, STP and customer persona, recommendations, customer journey
mapping, etc so that depth understanding can be derived.
The business in the report is “Too Good To Go” that is going to develop an mobile application
for influencing the target audience Gen Z.
MAIN BODY
Marketing trend analysis
In the food industry market, the current trend is towards the conservation of the food that is
getting wasted. The global food waste management market size was the estimation of USD 34.22
billion in 2019 (Song, Qin and Qin, 2020). It was expected that in the upcoming years this
market will be expanding more 5.4%. The growth of this attribute is towards rising concerns
over the food wasted globally. This is the reason why the mission has been to make sure that the
good foods get eaten and not wasted. Every day, delicious and fresh food is wasted at café’s,
restaurants, hotels, shops and manufacturers.
In the market the Gen Z has shown interest in the conservation of this food as they have
been seen to be more responsible towards the sustainable activities that bring success to the
growth to the food that is wasted. In the current trends for an organization to be successful it
needs to focus on this target segment as they hold the majority of the global population