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Marketing, Resource, and Strategic Management in Practice

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Added on  2020-01-16

Marketing, Resource, and Strategic Management in Practice

   Added on 2020-01-16

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MARKETING,RESOURCE, ANDSTRATEGIC MANAGEMENT IN PRACTICE
Marketing, Resource, and Strategic Management in Practice_1
Table of ContentsTASK 1............................................................................................................................................5TASK 2............................................................................................................................................51 Appropriate tools and techniques for evaluating strategic plan and strategies...................52 Tools and techniques for evaluating the new products and services................................113 Evaluation of ethics and Corporate Social Responsibility(CSR)......................................134. Integrated strategic marketing plan for launching new product or services.....................155. New target campaign using SMART Objective...............................................................176. Plan to meet the objective.................................................................................................17Conclusion.....................................................................................................................................17REFERENCES..............................................................................................................................18
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TASK 1Covered in PPTTASK 2Background of the company: Sainsbury is one of the leading firm which operate their business in UK and other parts of theworld. The firm is able to provide a variety of goods and services at the affordable price. Theyhaving more than 1400 stores categorises in to hyper market, super market and superstore andthey offer product at the lower price to its customers. Now the company wants to expand theirbusiness in to other emerging market such as India, Indonesia and China. 1 Appropriate tools and techniques for evaluating strategic plan and strategiesThere are many tools and techniques that is used by Sainsbury plc Ltd. For analysing theexisting strategy and developing the new strategy. Some tools and techniques are as followswhich are as follows-SWOT Analysis – This analysis is used for evaluating the internal factors of thebusiness. By this techniques company can know about its strengths, weaknesses,opportunities and threats (Hart and Dowell, 2011). After knowing about the strengths andweaknesses, company can utilize its full strengths in efficient and effective manner sothat it can achieve the competitive advantages over the competitors and face thecompetition and can gain high revenue and can it can remove the all deficiencies from theprocess of business and can make new strategy for grabbing the opportunities and canface all threats in efficient and effective manner. It is very important for every companybecause it helps in knowing about all internal factors that are affecting the businessfunctions.PESTLE Analysis - with the help of this analysis ,Sainsbury plc Ltd. Can know aboutthe external factors that are affecting the business. In this it analyse thepolitical ,economical ,social ,technological ,legal and environmental factors. Afteranalysing in proper way company can run it's business smoothly and in efficient andeffective manner because according to this analysis ,company will prepare it's strategy
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