Tools and Techniques for Improving Organisational Performance: A Case Study of Crystal Travel

This report discusses the tools and techniques that can help improve organisational performance with a case study of Crystal Travel. It also demonstrates the role of employee well-being in improving organisational performance.

Crystal Travel

Table of Contents
INTRODUCTION ..........................................................................................................................1
Discuss tools and techniques which can help organisation to improve the overall growth and
performance?....................................................................................................................................1
Demonstrate the role of employee well-being for improvement of organisational performance....3
CONCLUSION ...............................................................................................................................5
REFERENCES ...............................................................................................................................7
Appendix..........................................................................................................................................8
A PESTLE analysis for Crystal Travel..................................................................................8

INTRODUCTION
The organisations need sufficient manpower to get their task done. The employees are the
key assets for any organisation. The performance of the employees defines the growth of the
company in either way. People performance management refers to the getting outputs, getting the
best of employee's ability and helping the employees to accomplish their potential. The people
management technique does not encourage the practice of controlling the employees but it
promotes the practice of assisting the individuals to give their best according to their capacity.
The individual's performance always needs to be assess by the managers or supervisors of the
company on weekly or monthly basis (Ali and Anwar, 2021). The proper functioning of people
performance management acts as an helping hand for the supervisors of the company. They have
ease to keep track of the performance of the individual and to consider the employees who needs
to get proper training. People performance management helps to create a impressive working
surrounding within the premises that encourage people to perform well. In this report a case
study of Crystal Travel will be discussed. The discussion will be based on the implementation of
effective techniques and tools in order to improve the performance of the people working for the
Crystal Travels. Crystal Travels is a London-based travel company. Recently, the travel agency
working with small group of manpower but now company tends to expand its business. For the
growth of the company, the organisation's responsible persons has decided to focus on well-
being of the employees along with their performance. Further, the report will cover the Pestle
analysis of the travel agency.
Discuss tools and techniques which can help organisation to improve the
overall growth and performance?
The performance management is definitely a tool implemented by many organisations to
assess and improve the employee's performance. This technique used by the supervisors or
mentors of the company to evaluate the progress in the performance and growth (Hafeez and et.
al., 2019). In context to Crystal Travels, some other techniques and tools are mentioned that an
organisation can adopt for betterment of the company.
 Performance appraisals- It is a periodic process in which the performance is
reviewed, evaluated, discussed, and documented. It is a part of career
development for an employee. The regular review strategy is used by the
1

company to identify that which employee is performing best and contributing
towards the growth of the company. The companies rewards the employees who
seems to contribute the most for the organisational development. In this
technique, the organisation give opportunity to the employees to prove their
potential at their best level. In reference to Crystal Travels, the performance
appraisals can be used to review the performance of the employees on monthly
basis. It may motivate the employees to work harder by rewarding them with the
extra pay for the extra efforts implies by the them.
 360- degree feedback- It is a procedure of holistic employee review. This
involves the process of taking feedbacks from the managers, supervisors, mentors,
team leaders, colleagues and clients (Helmold and Samara, 2019). Then gathering
all the feedbacks with the perception of anonymous opinion which can be used to
provide an employee constructive and well- rounded reviews. The 360 degree
appraisal consist of four components including; Self-appraisal, Superior;s
appraisal, Peer appraisal, and Subordinator's appraisal. With the regards of Crystal
Travels, the tool can be used by the travel company to review the performance by
considering the opinion of every participant in the company. This technique is
also effective for growth and development of the company and training of the
employees.
 Key performance indicators (KPIs)- Key performance indicators are the key
indicators which address the progress of the undergoing operations towards the
desired results. KPIs helps in creating a basis of analysis which helps in decision-
making and retain focus to the goals (Jehanzeb and Mohanty, 2018). It is a
indicator which can track quality, governance, behaviours, project performance,
effectiveness, resource utilization, etc.
 Personal development plan- This is a effective designed plan. This plan is useful
in self analysis and self evaluation. The Crystal Travels can prefer this plan to
evaluate the requirements and demands that support the development of
individual personally as well as organisation. For the fulfilment of requirements
every employee can be assisted appropriately. The steps need to be imply to
achieve the growth of the organisation can be described. The personal
2

development plan used to identify the strengths and weakness of the working
individuals, which may leads the supervisors to identify the areas of the
improvement (Neher and Maley, 2019). Some of the benefits of this plan which
may assess by Crystal Travels for the development of the organisation may
include, it improves employability, improves the performance, increase the
motivation, enhance mental well-being and reduce stress.
 Reward and recognition program- Every organisation should realise the impact
of appreciation given to the employees. The appreciation and recognition that a
employee gets after the hard work done by them always leaves a positive impact
to their mindset and insist them to do better everyday. Lack of practices of
recognition programs may demotivate the employees and they may seek to switch
the job. In context of Crustal Travels, the travel agency supervisors and mangers
should promote the good activities and reward the employees for their deserving
attitude. It will encourage the other employees too to work better for the
development and growth of the organisation.
Demonstrate the role of employee well-being for improvement of
organisational performance.
The employee well-being confers the quality of the employee at working situation. It
refers to the emotional, mental, financial , and physical strength of the employee. Th strength and
well being of any individual is the measurement of their performance in an either way.
Performance of an employee highly impacted by the culture of the place where they work. Good
company culture helps the employee to grow personally and provide them with a free mind-set.
Open conversations between the supervisors and employees greatly deals with issue rectification
with proper guidance (Parida and Stenström, 2021). Continuos interaction and involvement
regarding work and extra activities help in establishment of good relationships among employees
as well among supervisor and employees. Employees well being is directly connected with their
potential to perform. Employees are the key element of an organization that are responsible to
bring revenue and help the enterprise to grow. In below points, the discussion will cover the role
of employee well-being to bring improvement in performance and motivation:
 Employee's loyalty for organisation- When an organization focus to maintain a good
and healthy environment in premises, it makes employees feel valuable for the company.
3

When employees got appreciation and deserved rewards fr their hard working
performance, the employees start being attached to the company. Their allegiance and
loyalty towards their work increases which encourage them to push themselves to do
better. In related to the Crystal Travels, the employees have good working environment
with supportive co-workers and supervisors. The employees always have a tendency to
create good reputation and frame of the travel agency within the population (Shah and
Asad, 2018). This healthy culture in Crystal Travel agency may prove to be a beneficial
practice and can help company to grow rapidly.
 Create competition- Competition enhances psychological and physiological activation,
which prepares mind and body for make extra efforts and enables good performance
among individuals. In recent times, the market is full of unique products and services in
every category. So to make a business grow rapidly in such a competitive environment, it
is important to understand the needs of the service users and fulfil their expectations. To
face the competition, organisation needs to be updated regarding the trend followed in the
market. On the basis of their outcomes from market analysis they can modify their
services accordingly and attract the customers to use their services. As mentioned in
psychological and human behaviour thesis, every competitive organisation should knows
the technique for the establishment of healthy environment within company (Siddiqi and
Tangem, 2018). The employees of the Crystal Travels are so supportive and connected
with each other which promote the strength tasking and give competition to the
competitive travel agencies.
 Develop the quantity of employee engagement- The employee's attitude of engagement
towards the work as well the same attitude towards the company helps the organization to
grow. Employee get satisfied with their jobs only when they their hard work being
recognised by their seniors. Satisfied employees have tendency to perform their best for
personal and organisational growth. With respect to the Crystal Travels, the workers are
very hard-working and emotionally engaged towards the aim of the company. This
attachment and loyalty encourage them to work hard in order to accomplish the goal
predetermined by the organisation.
 Work environment- Workplace environment should be cooperative and collaborative
enough whereby employees and supervisors can participate together efficiently. Their
4

participation in consultation and discussion helps in resolving the major and minor issues
effectively. Open communication enable both parties to understand their thoughts,
perceptions, interests and difficulties. Cooperation leads to a productive and harmonious
space. Good working environment always promotes the thinking of the employees and
creative and inventive direction (Taba, 2018). In context to Crystal Travels, the
employees are well cooperative, productive and efficient. The employees and
management work together and try to avoid arguments at maximum.
 Personal connections- Healthy environment within an organization can only be achieve
my maintaining good and healthy relationships among employees. When co-workers able
to feel comfortable and connected with each other then only the establishment of open
and friendly environment is possible. Supportive and stress less environment in the
working place helps employees to concentrate in their work and ultimately provide
expected output to the company. In reference to Crystal Travels, personal connections
within all the workers are too good and they all are always seems to support each other in
their difficult times and try to overcome the situation together.
CONCLUSION
From the above essay, it has been concluded that the growth of an employee as well of an
organisation are highly dependent on each other. People performance management plays a
crucial role in impacting the growth of an organisation. For enterprise, the practice of giving
rewards and recognitions to the deserved employees proves to be of greater advantage in
promoting healthy competitive environment within the company. The good company culture and
supportive environment encourage employees to have open conversation with their supervisors
regarding the work. This brings improvement to their skills and quality of work at great extent.
The companies should always consider the needs and wants of their employees as employee's
satisfaction and well-being matters the most for their performance. The enterprise should always
support good working environment among workers. The people management technique refers to
the assessment of day-to-day activities performed by the employees and encourage them to do
better everyday. In order to expand the business within the defined locality or across the locality,
it is important to consider the needs and demands of the service users to fulfil their expectations.
Additionally, the PESTEL analysis gives the information regarding the factors need to consider
while working in the competitive market. The significance of involving the latest technologies
5

within company helps the organisation to work better, survive and grow in the competitive
market.
6

REFERENCES
Books and Journals
Ali, B.J. and Anwar, G., 2021. An empirical study of employees’ motivation and its influence job
satisfaction. Ali, BJ, & Anwar, G.(2021). An Empirical Study of Employees’ Motivation
and its Influence Job Satisfaction. International Journal of Engineering, Business and
Management, 5(2), pp.21-30.
Hafeez, I., Yingjun, Z., Hafeez, S., Mansoor, R. and Rehman, K.U., 2019. Impact of workplace
environment on employee performance: mediating role of employee health. Business,
Management and Economics Engineering, 17(2), pp.173-193.
Helmold, M. and Samara, W., 2019. Progress in performance management: Industry insights and
case studies on principles, application tools, and practice. Springer.
Jehanzeb, K. and Mohanty, J., 2018. Impact of employee development on job satisfaction and
organizational commitment: person–organization fit as moderator. International Journal of
Training and Development, 22(3), pp.171-191.
Neher, A. and Maley, J., 2019. Improving the effectiveness of the employee performance
management process: A managerial values approach. International Journal of Productivity
and Performance Management, 69(6), pp.1129-1152.
Parida, A. and Stenström, C., 2021. Dynamic asset performance management. In Handbook of
Advanced Performability Engineering (pp. 403-428). Springer, Cham.
Shah, M. and Asad, M., 2018. Effect of motivation on employee retention: Mediating role of
perceived organizational support. European Online Journal of Natural and Social
Sciences, 7(2), pp.pp-511.
Siddiqi, T. and Tangem, S., 2018. Impact Of Work Environment, Compensation, And Motivation
On The Performance Of Employees In The Insurance Companies Of Bangladesh. South
East Asia Journal of Contemporary Business, Economics and Law, 15(5), pp.153-162.
Taba, M.I., 2018. Mediating effect of work performance and organizational commitment in the
relationship between reward system and employees’ work satisfaction. Journal of
Management Development.
Tomic, I., Tesic, Z., Kuzmanovic, B. and Tomic, M., 2018. An empirical study of employee
loyalty, service quality, cost reduction and company performance. Economic research-
Ekonomska istraživanja, 31(1), pp.827-846.
7

Appendix
A PESTLE analysis for Crystal Travel
It is the framework used to monitor and examine the marketing factors which affects the
performance of organisation. In context to Crystal Travels, some factors are being discussed
below:
 Factors in reference to the political involvement- This factor mainly focuses to
the involvement of the governmental activities which affects the countries'
economical status. It includes the governmental policies implemented in the
context of taxes and tariffs. The strict restrictions have been imposed by the
government of UK on crossing boundaries within the country due to warning of
terrorist attack. The highly imposed restrictions does not allow Crystal Travel to
get the tourist even on high seasonal time of business.
 Economic factor- Economical factors of a country highly influence the business
operations. The given factor involves exchange rates, inflation rates,
unemployment, currency value, etc. In London, on travelling activities high value
of taxes are imposed by the government (Tomic and et. al., 2018).. High fair rates
on road travellers and high taxes imposed on tolls impacts the business of Crystal
Travels when moving within state boundaries.
 Social factors- The factor based on the norms and trends which determine the
choices of the people living within a society. In London people started involving
in travelling activities with a trendy culture. The Involvement of people in
travelling and their tendency to explore the different places on weekends gives
benefits to the travel agency in making better business.
 Technological factors- This factor deals with the technology and innovation. In
modern times, people of London are more involved in comfort zone and they do
not like to compromise their comfort zone even when in travelling. So by
considering this factor, Crystal travel can innovatively modify their travellers in
order to maintain the sufficient temperature within the vehicle.
8

 Legal factor- Legal factor defines the relationship between enterprise and
government. In order to protect the consumer rights and for regulate the
operations of any firm, the government take steps and make laws beneficial for
both businesses as well as consumers (Jehanzeb and Mohanty, 2018). Appropriate
rules and legislations are being imposed to take control over the organisation so
they are not able to make people fool for their own benefits. The Crystal Travels
better to consider all the laws and policies framed by the government.
 Environmental factors- This factor refers to the weather conditions of locality.
The weather of London impacts the business of Crystal Travels. The dynamic
environmental conditions within London affects the flow of tourist in the country.
The less number of tourist visits the country which declines the business of
Crystal Travels and leads to cause heavy loss to the enterprise.
9

10