Report On Top E-commerce Business - Amazon

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TABLE OF CONTENTS
Contents
INTRODUCTION:..........................................................................................................................................2
DISCUSSION AND FINDINGS :......................................................................................................................3
CHANGE MANAGEMENT MODELS:..............................................................................................................3
PESTLE ANALYSIS.........................................................................................................................................6
PROBLEM FACED BY ORGANIZATION..........................................................................................................8
STRATEGIES OF CHANGE MANAGEMENT :..................................................................................................9
STAKEHOLDER MANAGEMENT MATRIX :....................................................................................................9
MANAGING RESISTANCE TO CHANGE :....................................................................................................10
Leadership roles........................................................................................................................................11
CONCLUSION:............................................................................................................................................13
RECOMMENDATIONS :..............................................................................................................................13
REFERENCES:.............................................................................................................................................14

ASSIGNMENT NO 2
REPORT
INTRODUCTION:
Amazon is one of the known online retailers. Jeff Bezos is the CEO of Amazon.
The first company to sell products online. The company made its own website
named as amazon.com. A web service provider and the manufacturer of the e-book
reader KINDLE. It is the largest e-commerce company that started with a small
online bookseller business.
The reason behind the innovation in the company is the vision of the organization
which is customer centric. The company was customer oriented, like they had
understood the need and convenience of the customer. This is one of the biggest
reasons that e-commerce industry has been taken by Amazon. They have the
biggest market in US where 70% of the online shoppers, shop from Amazon and
have a remarkable growth in other developing countries. The company is operating
in 16 countries and shipping orders through 100 countries. It is basically a wide
organization on the basis of internet connection it acts as direct or indirect source
between retailers. Their main objective is to continuously increase the quality of
customer experience with the help of technology that facilitate the customer or
consumer to find anything buy it and encourage business.
The cloud service of amazon AWS (Amazon web services) has been heavily
carrying orders over the countries and by using its innovation capabilities
providing customers with efficient services. Every order by the customer is treated
efficiently to provide better customer service and making their customers happy
and loyal to them.
They have number of products and services available like amazon drive, Alexa,
kindle, amazon studios, amazon wireless, amazon digital software and video
games.

DISCUSSION AND FINDINGS:
Changes Needed in Organization:
 Need to focus over the environmental sustainability – Environment friendly
offices, warehouses and packaging solutions.
 Need to leverage technology for profitable benefit
 Fight threat of counterfeit products
 Expand its offline business model like opening more retail stores to compete
with other retailers like Walmart.
CHANGE MANAGEMENT MODELS:
1. ADKAR Model
2. Kotler change model
ADKAR CHANGE MODEL:
It is effective when planning change in the organization it empowers leaders by
supporting the employees. It stands for awareness, desire, knowledge, ability and
reinforcement. The ADKAR model is a goal oriented model relevant for amazon
change management. The model is effective for both individual change and
organizational change.
APPLICATION OF ADKAR MODEL:
Awareness: a business must know about the changes occurring around it maybe
internal or external in nature. In order to be in the competitive position they must
be aware about the changes happening which may result the change in
organizations internal and external environment.
Leadership at amazon, Jeff bozos (CEO of Amazon) has a small personal team
who keep the stakeholders aware about the changes required in the company, how